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Who's the Mayor of Your Data?: What You Do When You Like Something on Facebook

Picture of a mask
Do you need to put on additional masks when dealing with the Internet, or should you present yourself in all your glory?
Recently I’ve been mulling over implementing a new policy with my social media practices. I’m thinking about calling a moratorium on likes and check-ins, pins and stumbles.

On the one hand — and this is certainly how the marketers eying all those tasty bits of data would like you to think of it — you are engaging in social expression, you are singing to the world with your own individual song made up of pop culture references and color preferences. You are bonding with that cousin in Colorado, that sister-in-law of a friend, or even your bff. You are finding the gems of the Internet and sharing them. For me as a writer, I’m (or at least I hope I am) continuing to build and deepen my fan base, so they’ll buy my books.

But the other hand is more sinister. You’re providing marketers with your data, telling them how to most effectively sell to you, letting them know what images, what songs, what memes have resonance for you. Talk about the ultimate consumer survey – this one’s as long and exhaustive as you care to make it. Everyone who uses Gmail (and I’m one of them) has more than once been spooked at how the ad in the sidebar seems to target exactly what you’re thinking of with a precision worthy of a Twilight Zone episode. Imagine if every ad getting served to you is precisely tailored to convince you that you need that particular thneed.

This worries me. We are imperfect creatures, our brains are easily tricked, and subliminal tricks can be played upon us. Oxytocin makes us more trusting, advertising surrounds us on an unquestioned daily basis, and we are, after all, predictable and manipulable creatures.

Or what would a game tweaked to our individual quirks be like? (I envision something for myself filled with Amazons, talking animals, an assortment of literary figures ranging from Geoffrey Chaucer to James Tiptree Jr., and pop culture references to children’s cartoons from the late sixties to early 70s.) Such a game, perhaps one formulated with by then automated algorithms of gripping narrative construction, would be awesome.

And on that sinister hand again, it would be so addictive. I say that as someone who gave at least three night a week to D&D all through my high school years, as a WoW player since the beta, as someone who laid a decade and a half of work on the altar of the entity known as Armageddon MUD, which has eaten lives, grades, careers, friendships, and even marriages over the course of its existence. The thought of a game more addictive than that terrifies me.

So while I’m not quite so worried about my data getting used nowadays, I do have concerns about the future and how my data footprint may someday be used. So what are strategies for dealing with this concern? None seem perfect, but three spring to mind.

  1. I can stop using these networks. I’m reluctant to do that, because I enjoy the experience. I like looking at Pinterest pins and seeing all the pretty colors. I like being able to see what my friends are up and who’s got new stuff out that I can help promote.
  2. I can introduce bad data into the mix. I can introduce some contradictory things in there, like saying I like licorice or Mitt Romney. Tracking that seems odd, but I’m capable of it, much like the friend who periodically buys items he doesn’t need with his shopping Advantage card, just to screw with the machine minds.
  3. I can use networks with a persona. I can figure out my alternate Cat Rambo. We all do this to some extent already – no one showcases all of their bad selves online except for the truly narcissistic and deluded.

So what to do? I guess the first step is realizing there’s a problem. What do you think, am I just being paranoid and should break out my tinfoil hat or begin preserving my precious bodily fluids from contamination? Or is this something we should all be thinking about?

(And if I die under mysterious circumstances in the next couple weeks, it only confirms the corporate assassins exist…)

Enjoy this musing on social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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WIP: The Bloodwarm Rain, Part 3

I’m on fire! was my first thought.

Then “” some very stupid part of me bubbled up But look at how pretty the blue edges flicker “” and then panic overwhelmed me again as some lizard part of my brain scrambled to get out of the way of I’M ON FIRE.

Everyone else was doing so, and it looked as though they hadn’t lost any seconds to contemplation of the prettiness. Wren had drawn up short, ten feet away, her fists balled as she stared at me, the two new guys on either side, each with a hand on her shoulder. They exchanged glances, blinked as though surprised, and stepped back. Wren kept staring. She swallowed, and the snake tattooed along the side of her neck writhed.

The troupe is half human, half Underpeople, though June’s as human as they come. The latter hate flame, most of them, it’s hardwired in. Most of them faded towards the back of the crowd and one of the mini elephants squealed admonition in the scuffle of movement.

Roto was the only one who came forward. His eyes were wide and panicked, his lips curled back in alignment to his stiffly leaning ears, his whiskers silver lines against his dark cheeks.

He said, “Meg, what’s happening?”

It was so unfair. How was I supposed to know what was happening? I didn’t have a clue. I opened my mouth to say that, but all that came out was an agonized shriek, even though I felt no physical pain. It was just a howl of frustration and want and loneliness, all the loneliness of having the circus as my family but no one mine, no one bound to me by blood, so I never knew where I’d fit.

Something cool around my shoulders. June, wrapping me in a silvery blanket.

“I need you to take a deep breath,” she said.

I tried, but the sound kept coming out.

She laid her hand over mine. “Breathe.”

Flames danced over her skin where it touched mine. The blue fabric of her jacket began to smolder, flaring orange and sparking along the line of the hem.

Breathe.“

Nothing physical but that coolness against my back, as though the blanket were drawing the flame inside it. But in my head, something slammed down so all my consciousness went to breathing, to the act of pulling in the air, feeling it rush into me, my ribs dwelling to contain as much as possible, holding it for a beat and then releasing…

“Okay,” June said. “Okay, Meg.”

I blinked. The flames were gone, but the hem of her jacket still flared orange one last second before dying away.

“You’re tired. I’m putting you in Nursie.”

I tried to protest. Riding in Nursie was boring beyond belief. One of her settings had gone wonky and she treated everyone as though they were a six-year-old. But at the same time, I realized, it sounded so good, lying down in darkness and not thinking for a while.

Before I knew it, I was tucked in Nursie’s depths. Vanilla scented mist sprayed down around the couch.

“Now I’m going to tell you the story of the Brave Little Kitten,” she announced.

That was all right. At least it was one of the comprehensible stories. But something else caught my attention. I rolled closer to the hatch opening, trying to hear out.

Outside, June shouting.

“All right! These fellows either lair nearby or they’re affiliated with the town.”

Nursie said, “Once upon a time “””

“Wait,” I said. “Nursie, can I have a drink of water first?”

The story paused as a cup rattled into the dispenser and began to fill.

June said, “Either way, we can’t go back “” you know that as well as I “” and it’s better to make these disappear and keep moving rather than have others come look and find us with them.”

Muffled agreement. Nursie said, “Drink your water, Meg.”

I drank it as slowly as I could, but all I heard were doors slamming and engines starting again. I felt dizzy. It was hard to swallow.

Warm vanilla sprayed me again as I set the cup down.

Nursie said, “Blood pressure dropping.”

Something snaked from the ceiling towards me. I heard Nursie’s voice, as though from a very far distance. “Administering sedation.”

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Patreon Post: California Ghosts

Picture of two peopleThis post marks a change-up in my Patreon campaign – I will post content publicly. If you’re enjoying it and want to make sure it continues, please consider supporting my ongoing attempts with this publishing model! There are several levels of possible support, but you can do it for as little as a dollar a month.

I’m enjoying on retreat in California right now, which will explain what provoked this piece.

California Ghosts

When you walk in the hills in southern California, through stands of pine and tall grass, up shaly mountains where the sides fall away steeply and the rock splinters rather than crumbles, you can hear the sound of the wind in the treetops, making them sway, making them creak. Stand still and you will hear the little noises, the sound of a deer’s delicate steps, far away a Stellar’s jay scolding some interloper, the click and tap of falling rocks.

There are ghosts out there in the hills, walking the ridges, slipping among the trees, but they are mostly animal ghosts, the memories of deer and mountain lions, a flicker of rattlesnake among the grass stalks, an eagle’s shadow floating over the earth.

If you find a human ghost alone out there while walking, approach it with caution. Groups of ghosts are left behind by villages and tribes, and many of them died peacefully, among those they loved. Solo ghosts are usually ghosts who came to a violent end, blade or bullet or even bared teeth, and they do not want to be disturbed.

If such a ghost blocks your path, stand still enough to hear the protests of the pines, the slide of dust downhill. Do not look them in the eye, but at a point past their shoulder. At first they will know this for a ruse, but give it time and they will falter. Finally they will turn away and vanish, because you can never see the back of a ghost, and you will be free to move further.

There are other dangers in the hills, but you know if you keep walking towards the sunset, eventually you will find the ocean ““ perhaps cliffs dropping down, perhaps sand and rock sloping. There are more ghosts in the ocean than anywhere else, but that is because it is so very large, and most of them are fish and gulls, whose ghosts pay no attention to humans. Sit on the shore and listen again. You’ll hear it say, Why go on walking? and Who knows why the wind blows?

And when you realize that the only sounds you cannot hear are your breath, your heart, your body, you will know you are a ghost yourself, ready to go down to the sea, and swim there in the water, in the waves alive with noise.

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