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Book Promotion Notes from the First Week

Publisher Tod McCoy wearing one of the necklaces made for Near + Far.
Publisher Tod McCoy of Hydra House wearing one of the necklaces made for Near + Far.
As you may know from the five bajillion posts and tweets and updates and god know what all else, I just had a book come out. I tried to have a somewhat coherent, or at least well-documented, promotion battle plan. Some stuff worked, some things worked better than others, and some stuff I dropped the ball on.

Things I did included:

  • Making jewelry: Anyone following the blog has seen the jewelry based on the interior art that Mark W. Tripp and I put together. They turned out beautifully and were a lot of fun to make. I’ve used those pieces as giveaways at the book launch post, as well as various web giveaways, and people seem to like them. I’ve been able to post some pictures of people wearing those, and that’s been fun as well. I made sure the pieces I handed out at WorldCon had chains with them, so people could put them on immediately and many did. I also made special versions for blurbers and other people involved with the book design.
  • Sending out an email: I sent out an email listing what people could do to promote Near + Far. I sent it to friends, fans, fellow writers, anyone I thought might be interested, and tried not to be too spammy about it, including a way they could remove themselves from my mailing list.
  • Contacting book bloggers and reviewers: I contacted a number of people, making my list simply by poking around on popular spec fic sites to look at their blogrolls. I’d intended to set up a blog tour, but didn’t get my act together on that, so there was no organized effort along those lines, but I did do a number of interviews.
  • Getting stories out there in both audio and print form: Figuring that samples of my work were one of the best ways to intrigue people, I sent out a lot of stories, including a number of audio reprints. I made sure that in the bio statements for each of these I mentioned the new book.
  • Goodreads giveaway: I set up a Goodreads giveaway, following the excellent suggestions Emily Chand laid out in How to Run a Goodreads Giveaway with Maximal Results. The giveaway is currently on its last day, with 752 people requesting it, which seems like a good result, particularly since a third to half of them have added it to their to-read list.
  • Blog giveaway: I gave away three pieces of jewelry on the blog, and had about a hundred entries all together. In retrospect, I might follow the poilicy mentioned in the Goodreads piece and just distribute one thing at a time, but next week I’ll be doing a sticker giveaway with stickers from the interior art.


So what’s in store for this week? Well, mostly preparing for a trip to the Baltimore Book Festival. I’ll be taking some stickers and jewelry along with me, but my focus is selling books. Beyond that, I’m continuing to send fiction out (got six pieces circulating over the weekend), preparing for another Goodreads giveaway, the aforementioned sticker giveaway, and trying a giveaway on Shelfari as well.

What all have I neglected? I’m still struggling with the mobile app intended to accompany the book, for one. I’d hoped to have more audio available, but still need to work on recording that (along with some other pieces I’ve promised to narrate). Overall, I’d give myself a solid B for my efforts, but I’ve made plenty of notes of things to do better next time.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Some Words From This Morning

The Versimilitoad Escapes the Pendulum of Doom
The Versimilitoad Escapes the Pendulum of Doom in the 2010 Clarion West classroom.
This is from the BFFT (Big Fat Fantasy Trilogy) that is my current work-in-progress. I have the first book completely blocked out now, so I’m going to fill in all the blank spots, then block the next and do it and so forth. Anyway, this is from early in the book and is the first appearance of Teo, who is a major character. I’m actually switching my Clarion West writeathon goals over to novel chunks to make them a bit more in alignment with my highest priority, which is finishing this trilogy.

He’d been born with a Shadow Twin. Teo was the only person in the whole village who could say that, and he was the only person who’d had a Twin that almost all of them (except Teracit, who claimed to be old enough to have once shook hands with the original Duke) had ever encountered.

He was sitting in the cliff face that overlooked the river, in an icicle-choked crevice. The sun was rising. He’d crept out early, saying he was going to check snares, but truth was, he liked sitting and watching the world go pale grey, then violet, then gold and lavender, sumptuous as silk embroidery.

Often he wondered what his life would have been like if his Twin had drawn breath after the womb. History said that men and women with living Shadow Twins to assist there went on to do marvelous things. Verranzo and his Shadow Twin had each done a marvelous thing: Verranzo had founded Verranzo’s New City, far to the east on the coast, and his Shadow Twin (female, as Teo’s had been, for a Shadow Twin always took the opposite gender of its sibling) had gone south, with the Duke of Tabat, and founded a city in his name.

Teo’s would not found cities, would not draw on any of a Twin’s reputed powers: toe extend life or augment magical abilities. Verranzo’s Twin had been able to tame creatures with her voice alone.

Snow swans flew across the river far below in a glitter and beating of wings. He’d snared one of them last year and his father had beaten him, because you never knew when a creature like that, a swan or eagle or wolf, might be a fellow Shifter or Beast, and exempt from being hunted or trapped accordingly.

His swan had not been intelligent, but it had been lively when he’d freed it as Da had ordered. It beat at him with clublike wings as strong as Da’s fist, and its head darted at his face and hands like a snake, hissing and clacking its bill. He cut it loose and it waddled away, then leap up against the moons, its wings driving it upward, frosted with starlight. It honked derisively at Teo, poor bruised Teo who couldn’t shift, and therefore couldn’t tell what was or wasn’t a fellow Beast.

If he’d been Human, he would have been famous, might have been taken to Tabat to serve the latest generation of Dukes. But he was a Shifter, even if a failed one, and Humans hated Shifters, even more than the Beasts they habitually enslaved. So he and the other villagers must keep quiet, passing themselves off as unremarkable in the eyes of explorers and priests, here in the frontier territory that belonged to neither city.

Sunlight glinted on the river’s frozen mirrors, far below, dazzling him. Despite the worry that rode his shoulders “” why, just today, were others avoiding his eyes? And what had happened in the night to his youngest sister, little Bea, who’d been struck with fever the last four days. Fever didn’t come often to the villagers, but when it did, it could kill.

Teo and his sister were all the children his parents had. No wonder they had haunted Bea’s bedside day and night.

Someone was crossing the river; his uncle Pioyrt, in Beast form, an immense, slope-shouldered cougar, with two grouse gripped tight in his jaws, his whiskers drawn back to avoid their feathers. This time of tear hunting was bad and they’d eaten porridge and baked roots too often lately. At least one bird would be reserved for broth for Bea, but the rest might be fried with roots for something more appetizing than usual, crisp bits of meat and perhaps even a trip into the spice sack for a couple of peppercorns to grind or a pinch of dried orange peel. His mouth watered.

He raised his knees, wedging them against the rock’s cold, slick bite, to lift himself upwards, grainy snow crunching under his gloves and boots as he scrambled onto the top of the cliff. He paused to look once more out over the world. The clouds shawled the mountain that rose of the valley’s opposite side, its flanks white with snow, slicks of purple and cobalt streaking their sides. The river was a gray and blue snakeskin, laced over with the black skeletons of trees.

He sighed and turned his face homewards.

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A Couple of Flash Fiction Recommendations for 3/19/2013

I really like this flash piece. It’s lovely and sweet. “Beholder” by Sarah Grey on Flash Fiction Online.

Another flash piece, this time from the inimitable Folly Blaine, Scattered.

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