Social Media: Pinterest Analytics and Links for 3/18/2013

August 8, 2015 edit: Hey folks, Pinterest has changed their analytics. Here’s the resource I used to update mine: https://help.pinterest.com/en/articles/pinterest-analytics. And for what it’s worth, I realized a lot of you were looking for info and stumbling across this through using them so they’re worth paying attention to!

Pinterest has rolled out Pinterest Analytics. To add it to your site in order to see what’s getting pinned, you need to verify your site. Here’s the instructions for doing so.

Pinterest Analytics

Some notes: even after I’d verified, Analytics wasn’t appearing in the upper right-hand corner as specified. I logged out and back in, and then chose the “Switch to the New Look” option. At that point, I went back and read the instructions and realized Analytics will not work until you have switched over to the new look, which to me seems pretty similar to the old look.

I didn’t see any data on there at first, just the message, “We don’t have any data yet! Please wait for us to calculate it for you,” but I could see the options: Site Metrics, Most Recent, Most Repinned, and Most Clicked, as well as an Export button (always so handy). A day later, the same message was still displaying, but when I drilled down to look at the past seven days, I found I did have some data for the time since I’d validated my website. Pinterest Analytics aren’t semi-real time, the way Google Analytics are. Today’s data is not available until tomorrow.

Site metrics Pinterest will show you, along with my scores for the first few days:

Pins/Pinners:
Pins is the number of times people have pinned from your site, i.e. bookmarked a particular page by pinning an image from it. Pinners is the number of people who have done this. So these are people who are not accessing your site through Pinterest (at least they don’t have to be), but who are using Pinterest to save bookmarks. I a single individual pinned five pages from your site, pins would be five, pinners would be one.

Day one: 1 pin from 1 pinner
Day two: 0 pins, 0 pinners
Day three: 0 pins, 0 pinners
Day four: 0 pins, 0 pinners
Day five: 5 pins, 3 pinners

Repins/Repinners:
Repins is the number of times your content was repinned, meaning someone saw a page that had already been pinned on Pinterest and decided to save it to one of their boards. Repinners is the number of people who did this. So if someone pinned two pages, and one person repinned both of them, repins would be two while repinners would be one.

Day one: 0 repins, 0 repinners
Day two: 10 repins, 10 repinners
Day three: 2 repins, 2 repinners
Day four: 2 repins, 1 repinner
Day five: 3 repins, 3 repinners

Impressions/Reach:
Impressions is the number of times your image(s) appeared to someone on Pinterest, either in the main feed or through viewing a board or search results. Reach is the number of people who saw one or more of your image. I’ve bolded day five’s result, which surprised and pleased me.

Day one: 247 people saw 474 total images
Day two: 324 people saw 1063 total images
Day three: 242 people saw 1347 total images
Day four: 159 people saw 247 total images
Day five: 856 people saw 2957 total images.

Clicks/Visitors:
Clicks is the number of times people clicked on an image and viewed your site. Visitors is the overall number of people who did so.

Day one: Three images were clicked on, each time by a different person. As a note of interest, Google Analytics claims only one visitor from Pinterest that day.
Day two: Eight images, eight different visitors. (Google Analytics reports 6.)
Day three: Twelve images, one visitor. (Google Analytics reports 4.)
Day four: Two images, two visitors. (Google Analytics reports 2.)
Day five: Three clicks, three visitors. (Google Analytics reports 3 as well.)

Factors that might have affected those numbers:

Day three: I re-organized my boards so one with a lot of links pointing back to my site was in the top row. I submitted that board as a StumbleUpon bookmark. And I made one of my boards, fabulous female protagonists, a group board and invited some other people to pin to it.
Day four: I was completely absent from Pinterest activity.
Day five: I pinned a new piece from my site onto a personal board that collects similar pieces from my site.

The most repinned images are images attached to pieces with interesting content. The most repinned one is also one of the most popular pages on my site, 5 Things to Do in Your First 3 Paragraphs. This emphasizes one of the most important points for anyone working with SEO and web traffic stuff: good content is the most crucial thing.

And it’s also interesting to note the discrepancies between what Pinterest and Google Analytics is reporting, which emphasizes something about this sort of investigation: the numbers may be fuzzier than you think they are.

So why would you want to know any of this? Mainly to know if Pinterest is a successful way to drive traffic. It looks to me, based on this, that it’s quite capable of driving traffic and I really like those (relatively) high Impressions/Figure. Beyond that, it’ll let me know if some images are consistently getting pinned more often (or less often) so I can try to figure out why in order to use that knowledge when employing images in the future.

Why be interested in Pinterest as a social medium overall? Well, the jury’s still out in some ways. But it offers a chance to organize information in a new way. I’ve been planning to write up all my class descriptions on the blog and add them here, for example. There’s also some weird gender stuff going on around popular perceptions of it that someone needs to take apart (imo). Here’s an infographic about who’s using Pinterest.

Are you using Pinterest? If so, how do you use it?

Recent Social Media Links of Interest:

WordPress is looking to the future and will be doing more content curation. A lot of folks are hosting their blogs on WordPress and may want to look and see what has a chance of affecting them.

Facebook Changes: Facebook’s redesigned their news feeds. What are they and how do they affect reaching readers? Facebook’s also acquired storytelling social network Storylane.

Twitter: A guide to some Twitterspeak, some instances of which I’m not convinced are actually used by anyone.

On the tools side of things, I’ve been messing with Followerwonk. I’ll write that up next week.

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She was in the park near work. It was a sunny day, on the edge of cold, the wind carrying autumn with it like an accessory it was trying on before settling for it for good.

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She’d thought it an animal at first, but it was actually a small robot, a can-opener that had been greatly and somewhat inexpertly augmented, modified. It had two corkscrew claws, and grasshopper legs made from nutcrackers to augment the tiny wheels on its base that had once let it move to hand as needed in a kitchen. Frayed raffia wrapped its handles, scratchy strands feathering out to weathered fuzz. Its original plastic had been some sort of blue, faded now to match the concrete beneath her sensible shoes.

The bench jerked as the robot leaped again, moving behind the trash barrel, still carrying her phone. She stood, stepping over the spilled rice to try to get to the phone, but the leaves still on the rhododendrons thrashed and stilled, and her phone was gone.

Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon..

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Documents of Tabat: A Brief Treatise on Magical Energy and The Practice of Eating Beasts

March 30, 2015

What are the documents of Tabat? In an early version of the book, I had a number of interstitial pieces, each a document produced by the city: playbills, advertisements, guide book entries. They had to be cut but I kept them for this purpose. I'll release them at the end of April in e-book form; careful readers will find clues to some aspects of Beasts of Tabat in them. -Cat — What are the documents of Tabat? In an early version of the book, I had a number of interstitial pieces, each a document produced by the city: playbills, advertisements, guide book entries. They had to be cut but I kept them for this purpose. I’ll release them at the end of April in e-book form; careful readers will find clues to some aspects of Beasts of Tabat in them. -Cat

A Brief Treatise on Magical Energy and
The Practice of Eating Beasts,
Being A Primer for Elementary Students
of the College of Mages
by Sebastiano Silvercloth
(private publication of the College of Mages)

To understand the basic principle behind this practice, one need look no further than the custom of keeping Oracular Pigs, common among larger merchant households. Since such Beasts are capable of seeing only matters in its own physical future, they must be kept in places where their warnings of fire, attack, or other household disasters will involve the household, such as outside but near the kitchen, or beside outlying buildings of importance.

When the time comes that the Pigs foretells its own death (or shows signs of concealing such a prophecy), it is slaughtered and prepared for a feast in which the entire household takes part. The pig is consumed in the belief that its oracular powers may be acquired; some gamblers swear by a diet of such flesh.

Absorption of magic energy through ingestion of the flesh that held it is at the heart of many magical rituals. In truth, the roast pork and other meats are of little use to the consumers in the manner they desire. Luck is not a transferable quality. But it does advantage them in other ways: such consumption is known to increase life span dramatically, to prevent some illnesses, and cure others. The longevity of many of those able to afford the practice is augmented, while those with flatter purses lead richer lives.

Some Beasts and animals are much richer in magical energy than others, depending on their race’s characteristics. Almost every by-product and physical bit of a Dragon, for example, is highly valuable in that regard. The wings, which are typically removed from captive Dragons, are dried, while the meat is powdered and used as an ingredient in the alchemical cooking for which the Chefs of Tabat are famed. The leather is employed in the construction of aerial apparati and some armors, though the cost of such is prohibitive enough to keep them from the ordinary soldier’s wardrobe.

Dryads are similarly prized, for once they have taken on their ultimate form of a rooted tree, the wood of their bodies becomes steeped in magic over the course of season after season, and yields great quantities of energy when treated and burned in special furnaces. Such fuel supplies much of the energy that drives the city and gives its citizen the rich life we enjoy, and the trade boats are always on the look-out for Dryad groves, in order to collect the substantial bounty the city pays for their trunks.

For the most part, though, the effect created by partaking of a Beast or magical animal’s body is slight. Both Fairy blood and honey are faintly hallucinogenic in nature, but one would have to ingest vast quantities, such as the blood of two or three dozen Fairies (depending on the ingestor’s body weight and susceptibility to the drug) to experience anything appreciable. Still, the creation of dishes incorporating such substances have become an art for which Tabat is famed throughout the world. This reminds us that such knowledge may well be turned to practical purpose without suffering scorn. While pure Magicians pursue abstract knowledge, others help keep the College and city functioning through their willingness to put aside such lofty pursuits.

***
Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

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