Social Media: Pinterest Analytics and Links for 3/18/2013

August 8, 2015 edit: Hey folks, Pinterest has changed their analytics. Here’s the resource I used to update mine: https://help.pinterest.com/en/articles/pinterest-analytics. And for what it’s worth, I realized a lot of you were looking for info and stumbling across this through using them so they’re worth paying attention to!

Pinterest has rolled out Pinterest Analytics. To add it to your site in order to see what’s getting pinned, you need to verify your site. Here’s the instructions for doing so.

Pinterest Analytics

Some notes: even after I’d verified, Analytics wasn’t appearing in the upper right-hand corner as specified. I logged out and back in, and then chose the “Switch to the New Look” option. At that point, I went back and read the instructions and realized Analytics will not work until you have switched over to the new look, which to me seems pretty similar to the old look.

I didn’t see any data on there at first, just the message, “We don’t have any data yet! Please wait for us to calculate it for you,” but I could see the options: Site Metrics, Most Recent, Most Repinned, and Most Clicked, as well as an Export button (always so handy). A day later, the same message was still displaying, but when I drilled down to look at the past seven days, I found I did have some data for the time since I’d validated my website. Pinterest Analytics aren’t semi-real time, the way Google Analytics are. Today’s data is not available until tomorrow.

Site metrics Pinterest will show you, along with my scores for the first few days:

Pins/Pinners:
Pins is the number of times people have pinned from your site, i.e. bookmarked a particular page by pinning an image from it. Pinners is the number of people who have done this. So these are people who are not accessing your site through Pinterest (at least they don’t have to be), but who are using Pinterest to save bookmarks. I a single individual pinned five pages from your site, pins would be five, pinners would be one.

Day one: 1 pin from 1 pinner
Day two: 0 pins, 0 pinners
Day three: 0 pins, 0 pinners
Day four: 0 pins, 0 pinners
Day five: 5 pins, 3 pinners

Repins/Repinners:
Repins is the number of times your content was repinned, meaning someone saw a page that had already been pinned on Pinterest and decided to save it to one of their boards. Repinners is the number of people who did this. So if someone pinned two pages, and one person repinned both of them, repins would be two while repinners would be one.

Day one: 0 repins, 0 repinners
Day two: 10 repins, 10 repinners
Day three: 2 repins, 2 repinners
Day four: 2 repins, 1 repinner
Day five: 3 repins, 3 repinners

Impressions/Reach:
Impressions is the number of times your image(s) appeared to someone on Pinterest, either in the main feed or through viewing a board or search results. Reach is the number of people who saw one or more of your image. I’ve bolded day five’s result, which surprised and pleased me.

Day one: 247 people saw 474 total images
Day two: 324 people saw 1063 total images
Day three: 242 people saw 1347 total images
Day four: 159 people saw 247 total images
Day five: 856 people saw 2957 total images.

Clicks/Visitors:
Clicks is the number of times people clicked on an image and viewed your site. Visitors is the overall number of people who did so.

Day one: Three images were clicked on, each time by a different person. As a note of interest, Google Analytics claims only one visitor from Pinterest that day.
Day two: Eight images, eight different visitors. (Google Analytics reports 6.)
Day three: Twelve images, one visitor. (Google Analytics reports 4.)
Day four: Two images, two visitors. (Google Analytics reports 2.)
Day five: Three clicks, three visitors. (Google Analytics reports 3 as well.)

Factors that might have affected those numbers:

Day three: I re-organized my boards so one with a lot of links pointing back to my site was in the top row. I submitted that board as a StumbleUpon bookmark. And I made one of my boards, fabulous female protagonists, a group board and invited some other people to pin to it.
Day four: I was completely absent from Pinterest activity.
Day five: I pinned a new piece from my site onto a personal board that collects similar pieces from my site.

The most repinned images are images attached to pieces with interesting content. The most repinned one is also one of the most popular pages on my site, 5 Things to Do in Your First 3 Paragraphs. This emphasizes one of the most important points for anyone working with SEO and web traffic stuff: good content is the most crucial thing.

And it’s also interesting to note the discrepancies between what Pinterest and Google Analytics is reporting, which emphasizes something about this sort of investigation: the numbers may be fuzzier than you think they are.

So why would you want to know any of this? Mainly to know if Pinterest is a successful way to drive traffic. It looks to me, based on this, that it’s quite capable of driving traffic and I really like those (relatively) high Impressions/Figure. Beyond that, it’ll let me know if some images are consistently getting pinned more often (or less often) so I can try to figure out why in order to use that knowledge when employing images in the future.

Why be interested in Pinterest as a social medium overall? Well, the jury’s still out in some ways. But it offers a chance to organize information in a new way. I’ve been planning to write up all my class descriptions on the blog and add them here, for example. There’s also some weird gender stuff going on around popular perceptions of it that someone needs to take apart (imo). Here’s an infographic about who’s using Pinterest.

Are you using Pinterest? If so, how do you use it?

Recent Social Media Links of Interest:

WordPress is looking to the future and will be doing more content curation. A lot of folks are hosting their blogs on WordPress and may want to look and see what has a chance of affecting them.

Facebook Changes: Facebook’s redesigned their news feeds. What are they and how do they affect reaching readers? Facebook’s also acquired storytelling social network Storylane.

Twitter: A guide to some Twitterspeak, some instances of which I’m not convinced are actually used by anyone.

On the tools side of things, I’ve been messing with Followerwonk. I’ll write that up next week.

One Response

Pingback: Social Media: FollowerWonk Writeup and Links for 3/25/2013 | The World Remains Mysterious

You may also like...

WIP: Carpe Glitter

August 19, 2014

Today I have been writing! Costa Rica is fabulous, and we’re enjoying Jaco. Walked out for breakfast this morning and later on to the super mercado for groceries. My high school Spanish is, luckily, coming back in leaps and bounds.

I’ve been working not on a story set here, though, but one in Vegas. Here’s the beginning of what is looking like it will hit novelette length at least, “Carpe Glitter.”

Carpe glitter, my grandmother always said. Seize the glitter.

And that was what I remembered best about her: the glitter. A dazzle of rhinestone, a waft of Patou Joy, lipstick like a red banner across her mouth. Underneath all that, a worry little old lay with silver hair and vampire-pale skin.

Not that she was one, of course. But grandmother hung with everyone during her days in the Vegas crowd. Celebrities, presidents, they all came to her show at the Sparkle Dome, watched her strut her stuff in a black top hat and fishnet stockings, conjuring flames and doves (never card tricks, which she hated), making ghosts speak to loved ones in the audience and when she stepped off the stage, she left in a scintillating dazzle, like a fairy queen stepping off her throne.

All that shine. And at home?

She hoarded.

I mopped sweat off my forehead with the hem of my t-shirt and attacked another pile of magazines. No cat pee – I’d been spared that in these back rooms, closed off for at least a couple of decades. Grandmother had bought the house when she was at the height of her first fortune, just burst onto the stage magician scene, a woman from Brooklyn who’d trained herself in sleight of hand and studied under the most famous female stage of her time.

Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon..

...

News: Offering an Online Workshop

November 18, 2011

Photo of a black cat named Raven — Bonus: The virtual classroom may include sundry visits from Raven, who likes to know what's going on at all times.

Several people have been asking if I’d offer an online workshop and I’ve been thinking about how best to do that. So here goes. Please spread the word of this however you can. If I don’t get at least 3 students for a workshop, I’ll cancel it.

Dates:
Workshop 1 — Wednesday evenings, 8 pm-10 pm PST, December 14, 2011-January 18, 2012
Workshop 2 — Saturday mornings 9:30 AM-11:30 AM PST, December 17-January 28, 2012 (I have to miss the 21st due to a convention).

Format: I’m going to offer two sessions, one on a weekday evening and the other on Saturday mornings, because I know schedules vary. The class will run six weeks, with a two hour session each time. I would like to schedule workshop time into that, where you’ll get a chance to read and critique each other’s stories, as well as a chance to hear me critique them, so starting with the second session, part of the class will be devoted to that (no more than 50%, tops). I’ll be doing the class as a Google Hangout, so we’ll all be chatting face to face, which means there is a limit of 9 students per class. There will be an optional make-up session for both workshops for people who had to miss a class or two along the line the week after the class ends.

Focus: The focus is the short story – how to come up with an idea, how to write it, how to revise, and how to submit it. There will be weekly writing exercises and optional reading. The final class will include career stuff, market advice, and a few funny anecdotes.

Why take a class with me? As both a writer and editor, I bring a focus that lets me advise you from both sides of the desk. My experience as the fiction editor of award-winning Fantasy Magazine as well as short story collections and anthologies combined with the fact that I’m a working, selling writer helps me provide you with solid, up-to-date market advice for both online and print publishing. My teaching experience includes the Johns Hopkins University, Towson State University, and Bellevue College and I’ve studied with John Barth, Stephen Dixon, Octavia Butler, and Connie Willis, to name just a couple of people I’ve had the pleasure of learning from. Former students can testify that I’m an active, engaged, and entertaining instructor who gives careful and considered feedback on their work.

Value adds: As part of the class, I will be happy to critique an extra story (up to 10k words) afterwards and offer market advice. The offer expires after a year.

Cost: Well, it’s an experiment, so I’m basing this off comparable workshops I teach. I am charging $199 per person, but will make it $149 if you sign up before midnight PST November 30. I do take Paypal; contact me at spezzatura AT gmail.com and we can work out details. If you can’t afford it and have some interesting barter to propose, let me know at the same address.

What if those times don’t work for you? Drop me a line. We can try to work something out.

Other questions? Drop me a line in the comments.

...

The World of

books, community, classes, & resources

Share this:

Social Media: Pinterest Analytics and Links for 3/18/2013

One Response

Leave a Reply Cancel reply

Get Fiction in Your Mailbox Each Month