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Social Media: Pinterest Analytics and Links for 3/18/2013

August 8, 2015 edit: Hey folks, Pinterest has changed their analytics. Here’s the resource I used to update mine: https://help.pinterest.com/en/articles/pinterest-analytics. And for what it’s worth, I realized a lot of you were looking for info and stumbling across this through using them so they’re worth paying attention to!

Pinterest has rolled out Pinterest Analytics. To add it to your site in order to see what’s getting pinned, you need to verify your site. Here’s the instructions for doing so.

Pinterest Analytics

Some notes: even after I’d verified, Analytics wasn’t appearing in the upper right-hand corner as specified. I logged out and back in, and then chose the “Switch to the New Look” option. At that point, I went back and read the instructions and realized Analytics will not work until you have switched over to the new look, which to me seems pretty similar to the old look.

I didn’t see any data on there at first, just the message, “We don’t have any data yet! Please wait for us to calculate it for you,” but I could see the options: Site Metrics, Most Recent, Most Repinned, and Most Clicked, as well as an Export button (always so handy). A day later, the same message was still displaying, but when I drilled down to look at the past seven days, I found I did have some data for the time since I’d validated my website. Pinterest Analytics aren’t semi-real time, the way Google Analytics are. Today’s data is not available until tomorrow.


Site metrics Pinterest will show you, along with my scores for the first few days:

Pins/Pinners:
Pins is the number of times people have pinned from your site, i.e. bookmarked a particular page by pinning an image from it. Pinners is the number of people who have done this. So these are people who are not accessing your site through Pinterest (at least they don’t have to be), but who are using Pinterest to save bookmarks. I a single individual pinned five pages from your site, pins would be five, pinners would be one.

  • Day one: 1 pin from 1 pinner
  • Day two: 0 pins, 0 pinners
  • Day three: 0 pins, 0 pinners
  • Day four: 0 pins, 0 pinners
  • Day five: 5 pins, 3 pinners

Repins/Repinners:
Repins is the number of times your content was repinned, meaning someone saw a page that had already been pinned on Pinterest and decided to save it to one of their boards. Repinners is the number of people who did this. So if someone pinned two pages, and one person repinned both of them, repins would be two while repinners would be one.

  • Day one: 0 repins, 0 repinners
  • Day two: 10 repins, 10 repinners
  • Day three: 2 repins, 2 repinners
  • Day four: 2 repins, 1 repinner
  • Day five: 3 repins, 3 repinners

Impressions/Reach:
Impressions is the number of times your image(s) appeared to someone on Pinterest, either in the main feed or through viewing a board or search results. Reach is the number of people who saw one or more of your image. I’ve bolded day five’s result, which surprised and pleased me.

  • Day one: 247 people saw 474 total images
  • Day two: 324 people saw 1063 total images
  • Day three: 242 people saw 1347 total images
  • Day four: 159 people saw 247 total images
  • Day five: 856 people saw 2957 total images.

Clicks/Visitors:
Clicks is the number of times people clicked on an image and viewed your site. Visitors is the overall number of people who did so.

  • Day one: Three images were clicked on, each time by a different person. As a note of interest, Google Analytics claims only one visitor from Pinterest that day.
  • Day two: Eight images, eight different visitors. (Google Analytics reports 6.)
  • Day three: Twelve images, one visitor. (Google Analytics reports 4.)
  • Day four: Two images, two visitors. (Google Analytics reports 2.)
  • Day five: Three clicks, three visitors. (Google Analytics reports 3 as well.)

Factors that might have affected those numbers:

  • Day three: I re-organized my boards so one with a lot of links pointing back to my site was in the top row. I submitted that board as a StumbleUpon bookmark. And I made one of my boards, fabulous female protagonists, a group board and invited some other people to pin to it.
  • Day four: I was completely absent from Pinterest activity.
  • Day five: I pinned a new piece from my site onto a personal board that collects similar pieces from my site.

The most repinned images are images attached to pieces with interesting content. The most repinned one is also one of the most popular pages on my site, 5 Things to Do in Your First 3 Paragraphs. This emphasizes one of the most important points for anyone working with SEO and web traffic stuff: good content is the most crucial thing.

And it’s also interesting to note the discrepancies between what Pinterest and Google Analytics is reporting, which emphasizes something about this sort of investigation: the numbers may be fuzzier than you think they are.

So why would you want to know any of this? Mainly to know if Pinterest is a successful way to drive traffic. It looks to me, based on this, that it’s quite capable of driving traffic and I really like those (relatively) high Impressions/Figure. Beyond that, it’ll let me know if some images are consistently getting pinned more often (or less often) so I can try to figure out why in order to use that knowledge when employing images in the future.

Why be interested in Pinterest as a social medium overall? Well, the jury’s still out in some ways. But it offers a chance to organize information in a new way. I’ve been planning to write up all my class descriptions on the blog and add them here, for example. There’s also some weird gender stuff going on around popular perceptions of it that someone needs to take apart (imo). Here’s an infographic about who’s using Pinterest.

Are you using Pinterest? If so, how do you use it?

Recent Social Media Links of Interest:

WordPress is looking to the future and will be doing more content curation. A lot of folks are hosting their blogs on WordPress and may want to look and see what has a chance of affecting them.

Facebook Changes: Facebook’s redesigned their news feeds. What are they and how do they affect reaching readers? Facebook’s also acquired storytelling social network Storylane.

Twitter: A guide to some Twitterspeak, some instances of which I’m not convinced are actually used by anyone.

On the tools side of things, I’ve been messing with Followerwonk. I’ll write that up next week.

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  1. Pingback: Social Media: FollowerWonk Writeup and Links for 3/25/2013 | The World Remains Mysterious

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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The One Twitter List You Should Be Keeping

Image that says 1) Tweet 2) ??? 3) Profit
If this is all that your social media plan consists of, you may want to put more time and thought into it.
Are you a writer on Twitter because you’ve been told you need to be on there? Are you trying to establish “a social media presence” while not quite sure what that involves? Relax and don’t worry. Twitter can be easy and often a lot of fun as well as useful, as long as you take the time to learn some of the basics for Twitter use.

One useful tool for making the most of Twitter is the list feature, where you can sort a subset of your followers into their own group. If you’ve never used it, you may want to start by reading through Twitter’s own basic tutorial on lists.

Twitter lists are a great feature that are worth making the most of. I’ve got a few set up for industry professionals, close friends on Twitter, members of various writing groups and organizations, former students, and people in a variety of fields. But there’s one that is more important than any of the others.

Building Your Followers

A pack of followers made up of people who followed you back because you followed them is not a particularly useful list. You want followers who retweet your content, help spread your message, and who provide interesting and useful content that you may want to share in turn. For this reason, it’s worth putting a few minutes each day into maintaining it. I use two tools to help me do this: Buffer and Justunfollow.

Buffer allows me to schedule tweets (which I also like because I can post stuff when not around and find new followers that way). When I initially post a link to a blogpost, for example, I can go ahead and set up a couple of additional mentions further on down the line. More importantly, I use Buffer when doing my daily follower check, looking to see who’s following me that I want to follow back. I look at each new follower’s tweets and usually favorite a couple or find tweets that I want to retweet, sticking them in my Buffer queue. (I should note that I am not using the free version of Buffer but the next version up, which lets me schedule roughly ten days of tweets in advance.

Who I Don’t Follow Back

I don’t follow everyone back automatically. Here’s the list that’s evolved over time of profiles I don’t bother following back:

  • Sell, sell, sell. Is your stream full of nothing but links to your book on Amazon? Then I’m probably not worrying about.
  • Nonexistent. No photo, no background info, no tweets? I’m not going to bother.
  • Promising me social media success. I’m not buying Twitter followers, nor am I paying for expensive seminars that tell me things that are common sense.
  • Hate speech. That should, I think, go without saying.

Disagree with me politically? That’s fine. I enjoy conversation. Post nothing but silly puns or kitten pictures? I’m fine with that. I’m even good with total nonsense. This sorting stage is where I build a lot of my lists, though not that crucial one I want to talk about. That one comes later.

The Interactives List

Lists are a terrifically useful feature of Twitter, allowing you to create subgroupsand view tweetstreams made up of only tweets from people on that list. Many of my lists are devoted to either a specific group like former students or players of a MUD I used to work with or an industry niche, like book reviewers or editors. And then there’s the most important list of all.

This list is top of my heap and it’s titled Interactives, for people that interact, who RT and reply and generally signal boost. I try to periodically thank people for RTing, which means running through who’s done it recently, and I add people to it at that point. The people on that list have demonstrated that they enjoy my content and want to spread my message. That’s a very good reason for working at building a relationship with them.

When I’m just poking at Twitter, looking to see what interesting conversations are happening or what content is noteworthy or a good candidate for retweeting, I go to that list first. If I’m filling up my Buffer stream with some interesting content, I can find it there, and continue to build the relationship while also giving my followers interesting and/or entertaining content.

If you’re worried about it getting too cluttered, run the tool I mentioned, Justunfollow, periodically to weed out people not following you back and inactives. That should do the trick for all but the most popular of Tweeters.

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10 Reasons I'm So Happy With The Way Near + Far Turned Out

Pink flamingo lights
Part of the party decor for the Pink + Blue party at WorldCon. Flamingos are always appropriate.
I’m prepping for next week and the official release of the book. I’ll be doing some blog posts about the interior art over the next few days as well as trying to tie up a lot of loose ends. (And I’m prepping for the next round of classes – plenty of time to sign up still if you’re interested.) And at the end of the month, I’m off to Baltimore for a few days for the Baltimore Book Festival, yay!

The party at WorldCon was so! great! And it helps to have such a nifty book to show off. So I wanted to enthuse a bit more about it and why I’m so happy with it.

  1. It’s the old Ace double format. I used to love those whenever I found them in the used bookstores.
  2. Vicki Saunders did an amazing job with the book design, including using elements from the interior art to create printer’s ornaments to denote section breaks. In a move I consider above and beyond, they differ between the two books.
  3. I have been admiring Mark Tripp’s art for over a decade now. He’s a good friend and I can’t begin to say how much it means to me to use his art, so we’ve got a collaboration other than the game we’ve both worked on for a bajillion years, Armageddon MUD.
  4. I found out I had more than enough SF for a collection. In fact, we had to cut some of it. A surprising amount.
  5. A favorite editor from Microsoft, Jo Molnar, agreed to do the copy-editing. I’d worked with Jo before and knew he was meticulous and careful, and that he’d bravely face the demands of a spec fic collection, including questions like how one formats telepathic communications.
  6. I got plenty of input in how the book looked, the order, the editing and so forth. It’s more than just a collection of my work, it’s an expression of my philosophy regarding books.
  7. Publisher and friend Tod McCoy has become one of my favorite people to work with. He solved problem after problem, came up with clever ideas, and was always enthusiastic, knowledgeable and supportive. And fun as hell.
  8. The awesome blurbs, including a somehow very Norman-ish note from Norman Spinrad and an unconventional list for an unconventional book by Karen Joy Fowler.
  9. Getting to throw a book launch party at WorldCon, the biggest of the SF conventions.
  10. It’s appearing in time for World Fantasy Convention, and I know Tod will make sure there’s copies there so I may actually sign more than a couple books at the con.

You can find the book for preordering at Hydra House.

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