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Social Media: Pinterest Analytics and Links for 3/18/2013

August 8, 2015 edit: Hey folks, Pinterest has changed their analytics. Here’s the resource I used to update mine: https://help.pinterest.com/en/articles/pinterest-analytics. And for what it’s worth, I realized a lot of you were looking for info and stumbling across this through using them so they’re worth paying attention to!

Pinterest has rolled out Pinterest Analytics. To add it to your site in order to see what’s getting pinned, you need to verify your site. Here’s the instructions for doing so.

Pinterest Analytics

Some notes: even after I’d verified, Analytics wasn’t appearing in the upper right-hand corner as specified. I logged out and back in, and then chose the “Switch to the New Look” option. At that point, I went back and read the instructions and realized Analytics will not work until you have switched over to the new look, which to me seems pretty similar to the old look.

I didn’t see any data on there at first, just the message, “We don’t have any data yet! Please wait for us to calculate it for you,” but I could see the options: Site Metrics, Most Recent, Most Repinned, and Most Clicked, as well as an Export button (always so handy). A day later, the same message was still displaying, but when I drilled down to look at the past seven days, I found I did have some data for the time since I’d validated my website. Pinterest Analytics aren’t semi-real time, the way Google Analytics are. Today’s data is not available until tomorrow.


Site metrics Pinterest will show you, along with my scores for the first few days:

Pins/Pinners:
Pins is the number of times people have pinned from your site, i.e. bookmarked a particular page by pinning an image from it. Pinners is the number of people who have done this. So these are people who are not accessing your site through Pinterest (at least they don’t have to be), but who are using Pinterest to save bookmarks. I a single individual pinned five pages from your site, pins would be five, pinners would be one.

  • Day one: 1 pin from 1 pinner
  • Day two: 0 pins, 0 pinners
  • Day three: 0 pins, 0 pinners
  • Day four: 0 pins, 0 pinners
  • Day five: 5 pins, 3 pinners

Repins/Repinners:
Repins is the number of times your content was repinned, meaning someone saw a page that had already been pinned on Pinterest and decided to save it to one of their boards. Repinners is the number of people who did this. So if someone pinned two pages, and one person repinned both of them, repins would be two while repinners would be one.

  • Day one: 0 repins, 0 repinners
  • Day two: 10 repins, 10 repinners
  • Day three: 2 repins, 2 repinners
  • Day four: 2 repins, 1 repinner
  • Day five: 3 repins, 3 repinners

Impressions/Reach:
Impressions is the number of times your image(s) appeared to someone on Pinterest, either in the main feed or through viewing a board or search results. Reach is the number of people who saw one or more of your image. I’ve bolded day five’s result, which surprised and pleased me.

  • Day one: 247 people saw 474 total images
  • Day two: 324 people saw 1063 total images
  • Day three: 242 people saw 1347 total images
  • Day four: 159 people saw 247 total images
  • Day five: 856 people saw 2957 total images.

Clicks/Visitors:
Clicks is the number of times people clicked on an image and viewed your site. Visitors is the overall number of people who did so.

  • Day one: Three images were clicked on, each time by a different person. As a note of interest, Google Analytics claims only one visitor from Pinterest that day.
  • Day two: Eight images, eight different visitors. (Google Analytics reports 6.)
  • Day three: Twelve images, one visitor. (Google Analytics reports 4.)
  • Day four: Two images, two visitors. (Google Analytics reports 2.)
  • Day five: Three clicks, three visitors. (Google Analytics reports 3 as well.)

Factors that might have affected those numbers:

  • Day three: I re-organized my boards so one with a lot of links pointing back to my site was in the top row. I submitted that board as a StumbleUpon bookmark. And I made one of my boards, fabulous female protagonists, a group board and invited some other people to pin to it.
  • Day four: I was completely absent from Pinterest activity.
  • Day five: I pinned a new piece from my site onto a personal board that collects similar pieces from my site.

The most repinned images are images attached to pieces with interesting content. The most repinned one is also one of the most popular pages on my site, 5 Things to Do in Your First 3 Paragraphs. This emphasizes one of the most important points for anyone working with SEO and web traffic stuff: good content is the most crucial thing.

And it’s also interesting to note the discrepancies between what Pinterest and Google Analytics is reporting, which emphasizes something about this sort of investigation: the numbers may be fuzzier than you think they are.

So why would you want to know any of this? Mainly to know if Pinterest is a successful way to drive traffic. It looks to me, based on this, that it’s quite capable of driving traffic and I really like those (relatively) high Impressions/Figure. Beyond that, it’ll let me know if some images are consistently getting pinned more often (or less often) so I can try to figure out why in order to use that knowledge when employing images in the future.

Why be interested in Pinterest as a social medium overall? Well, the jury’s still out in some ways. But it offers a chance to organize information in a new way. I’ve been planning to write up all my class descriptions on the blog and add them here, for example. There’s also some weird gender stuff going on around popular perceptions of it that someone needs to take apart (imo). Here’s an infographic about who’s using Pinterest.

Are you using Pinterest? If so, how do you use it?

Recent Social Media Links of Interest:

WordPress is looking to the future and will be doing more content curation. A lot of folks are hosting their blogs on WordPress and may want to look and see what has a chance of affecting them.

Facebook Changes: Facebook’s redesigned their news feeds. What are they and how do they affect reaching readers? Facebook’s also acquired storytelling social network Storylane.

Twitter: A guide to some Twitterspeak, some instances of which I’m not convinced are actually used by anyone.

On the tools side of things, I’ve been messing with Followerwonk. I’ll write that up next week.

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On Award Pimpage

Jeff VanderMeer mentioned this on Facebook and it got me thinking about it. This is the season when speculative fiction writers (and other genres as well, I believe) start thinking about awards. Nominations for the Hugo and Nebula Awards are coming up. There will be others, such as the Locus and World Fantasy Awards, but for most it’s the Hugo and Nebula, with a small group thinking about the Campbell Best New Writer Award and trying to figure out how to make the most of their two year period of eligibility for it.

Complicating this is the fact that neither award is really very democratic. You can only make Hugo nominations if you’re a member of either last year’s WorldCon or this one. Nebula nominations are made by members of the Science Fiction and Fantasy Writers of America, many of whom are hoping to make it onto the nomination ballot itself. In either case you could love the book and want to vote for it, but unless you’ve paid the dough for either a WorldCon or SFWA membership, you’re not going to be able to.

One of the words that gets mentioned around this time is “log-rolling,” the act of exchanging favors, along the lines of “You nominate my novella for a Hugo and I’ll nominate your short story for a Nebula.” Recent changes, such as no longer being able to see who nominated something for a Nebula, are encouraging, but the awards still sometimes seem less about the merit of the work than about the popularity of their author.

Beyond that, people use the power of the Internet as much as possible: blog posts, Facebook mentions, tweets, and so forth, sometimes gracefully, sometimes not so much. Why? Because it works. If it didn’t work, there’d be a lot fewer people doing it, and (imo) the award lists from the past decade would be significantly different. Does that make the award process something you should just opt out of and hope for the best? Well, certainly people have done that in the past (and saved themselves some work in the process), but I’d rather have as a take-away the idea that one shouldn’t despair if you don’t win.

Awards are shiny. Most of us like shiny things. And more importantly, they’re testimony to what we really want: affirmation that someone read and liked our work. That’s the real pellet that keeps us pressing the button marked “Pimp my work”.

It’s hard to know where to draw the line. Factor in, also, that what one person considers acceptable, the next may perceive as a gross breach of etiquette. I like the approach the Codex writers have taken: there’s a discussion thread where people can opt in and say they’re willing to read for the awards as well as a place where people can post pieces for consideration. I appreciate this because it helps me discover some writing that I might not otherwise have found. Here’s what I said on Codex in a discussion about it:

I think it’s certainly possible to go too far in pimping your work, but in my experience, that line is farther out than one might think. This is an area where the bolder people have a definite advantage, and sometimes you have to force yourself to be bold about it. You are the best champion your work has, and you might as well do your duty by it.

It would be lovely if all one had to do was write a good story, but the nature of things is that those who are good about promoting their work go farther than those who aren’t. Promotion’s not a substitute for good writing (in most cases), but it sure helps. My collection wouldn’t have gotten nominated for the Endeavor Award if I hadn’t sent them copies of the book, for example, and while I thought at the time it was a pretty long shot, it ended up being quite worthwhile.

To me the most important point is this – don’t just throw your work out there. If you’re going to be sending people your stuff to read, then do some reading and recommending yourself, and do it based on what you like, what you think is good, or ground-breaking, or worthy of recommendation. In that spirit, I’ll be posting some recommendations in the next few weeks, and hopefully guiding y’all to some excellent fiction that you might not have read otherwise. Please feel free to make recommendations to me in return, either on this post or upcoming ones!

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Patreon Post: Seven Clockwork Angels

If you enjoyed this piece, you might also enjoy "Clockwork Fairies."
If you enjoyed this piece, you might also enjoy “Clockwork Fairies.”
This is a children’s steampunk retelling of Sleeping Beauty; I originally wrote it for the Fairypunk project, but I wanted to get it out here and figured there’s plenty of other fairy tales I can tackle when it’s time.

Seven Clockwork Angels, All Dancing on a Pin

If a clock has ticked, it must tock, and thus time moves along. And in every tick and tock, there’s a story, and sometimes more than one.

Once upon a tick and tock, there was a great Lord and a greater Lady, who were Patrons of the Arts and Sciences. They endowed libraries and laboratories, and commissioned portraits and poems and marvelous machines that could play chess or spin a silk thread so fine you could barely see it or that could even build their own, tinier machines to make tinier machines in turn, and so on and so on, until they produced the head of a pin inhabited by seven clockwork angels, all dancing.

The Lord and Lady loved the works they commissioned, but they yearned to produce something of their own. And one day it came to pass that the Lady announced to her Lord that they had collaborated very well indeed, and that she would soon produce an heir.

Their daughter was fine and fair. They named her Aurora, after the Aurora Borealis, and to celebrate her christening, they invited all the scientists and artists and musicians and philosophers and inventors they had helped.

The day of the christening, Aurora was given amazing gifts: a pair of spectacles that could see everything from the smallest cell to the farthest star; a flowering garden whose trees produced avocado pears and pineapples, cherries and peaches, all from the same branch; a clock that could tell her the time on the moon and predict the next three days’ weather with reasonable accuracy; a talking parasol that recited cheerful limericks in the morning to amuse her and long, languorous epics in the evening to lull her to sleep; and sundry other delightful devices and contraptions, each more cunning than the last.

But the Lord and Lady had neglected to invite one guest, a scientist named Artemus Scuttlepinch (who might have been omitted on purpose, for he was very bad at dinner conversation) and he stepped forward at the end.

“I have a gift as well!” he announced. “Behold the Cabinet of Dreadful Fates!” He whisked his dinner cape aside with a flourish, revealing a squat box painted a malignant black. Brass dials and switches covered its face.

Scuttlepinch steepled his fingers as though preparing a classroom lecture. “I have harnessed various eldritch and magnetic energies,” he said. “Whatever fate the machine pronounces for an individual, will come true, with 98% accuracy. And”¦” He sneered here, and would have twirled his moustache if it had been long enough. “The fates are never pleasant ones.”

Before anyone could stop him, he said, “This is for Aurora!” He pressed a switch.

The machine clicked and clattered ominously, and then clicked some more, finally producing a slip of paper. Scuttlepinch snatched it up and read it aloud. “On her eighteenth birthday, Aurora will prick her finger on a spindle and die!”

“Poppycock!” shouted the Lady. “No one ever died of a pin prick!”

“Preposterous!” shouted the Lord. “The spindle is an obsolete technology!”

He signaled for the guards, who took the cackling Scuttlepinch by the arms. Another seized the machine and raising it overhead, dashed it on the ground, where it shattered, revealing a series of gleaming tubes and poisonous green lubricant, which roiled like drops of mercury on the floor. Scuttlepinch only laughed the harder; the sound sent shivers down the spines of the witnesses.

But another scientist, Miss Mariah Fleetthought, spotting Scuttlepinch, had lingered in the back of the crowd, fearing just such an occurrence. She now stepped forward, clearing her throat with a diffident manner.

“Here,” she said, “perhaps this will help. My own research has led in a similar direction. This is the Good Luck Gizmo, instilled with the computational power of a Babbage engine and possessing its own chemistry of droplets distilled from wishing wells, the sap of seven leaf clovers, and another liquid whose origin I cannot disclose. It cannot avert dreadful fates, but it may alleviate them.”

She set the box she held on the floor, and it unfolded into a clockwork kitten, which picked its way through the shards and droplets to leap nimbly into Aurora’s crib and curl there, its green eyes glittering watchfully despite its position of repose.

After that, the Lord and Lady took comfort in the raising of their daughter and avoided thinking of her possible fate, although they were instrumental in passing a bill that banned spindles outright. She was a bright and sunny child, and their delight in her outweighed all other considerations, until the marvelous machines produced under their patronage were bundled into a cellar to sit unused and dusty.

Aurora was talented and well-tutored, and had all the social graces as well. Her only flaw, which no scientist counted an actual weakness, was a driving curiosity and a craving to know how things worked, which led to her taking many things apart before she learned how to put them back together.

In all of this, she was companioned by the clockwork cat, which haunted her footsteps and watched with wise green eyes as she dismantled things. They came to call it Gizmo, and sometimes forgot that it was not a living creature, for it seemed as cat-like as any cat, despite its devotion to the child.

On her eighteenth birthday, they held a party for Aurora, and invited many young people of her age. But she found them boring, preferring to talk to the scientists about her own discoveries and eventually, bored, she slipped away, trailed by Gizmo.

She made her way down to the cellar, where she was in the process of taking apart a particularly marvelous lace-making machine, because she was curious about the patterns it produced. Gizmo did not approve of this particular machine, which was curious, and today, as she continued to explore its inner workings, the cat grew increasingly agitated, swatting at her with a paw and meowing in its tinny voice, till she pushed it aside more roughly than she meant to.

As she did so, her balance slipped a little and her hand pushed farther into the machine, where it met a certain inner part that spun thread, something that any seamstress might have called a spindle.

She withdrew her hand with a cry of pain, looking at the drop of blood on it. Dizziness overcame her and she sat back on her heels. Darkness pressed in on her vision, but she could hear Gizmo nearby, its head pushing hard against her, purring. Her heart faltered, but the rhythm of the purrs soothed it, made it slip into a slower but still existing rhythm as she fell asleep.

Crouched beside her, the cat opened its jaws and glittering motes flew out. Anyone wearing Aurora’s spectacles might have seen them: tiny clockwork angels with shining spindles, setting to work.

Bit by bit the angels spun, and the air became glass. First filling the room, suspending the sleeping Aurora, then spreading outward from the cellar, catching the mansion’s inhabitants till they were suspended as well, unmoving, but still in the attitudes of life in which they had been captured: the Lord and Lady holding hands as they walked in the garden among the partygoers, looking for their daughter; the cook putting the final layer of icing on the seven-layer cake intended to cap the evening; the butler tending the enormous furnace that heated the hot-water, even the flames, all caught in glass.

Scientists came from all over to study the enormous lump of glass in the middle of the city. They tried drills of diamond and moon metal, and acids that would burn through almost anything, and certain frequencies of sound, but the glass stayed, obdurate and unyielding. Some set up camp in order to study the phenomenon; after a few decades an open-air university sprang up there, devoted to unlocking the science behind the glass’s appearance. In time, everyone forgot what lay inside the glass as its surface dulled and clouded with years.

Till one day, a new scholar appeared at the University, which by now had been built so far that it completely encased the block of glass. He was a young man of modest garb and humble demeanor, but he brought with him a black leather satchel of the kind doctors often carry.

When questioned, he indicated that he wished to study the glass at the University’s heart. The other students derided him. By now they had forgotten about the glass, since no study of it had ever yielded the slightest result, and it was regarded a fruitless and outmoded subject. But he persisted, and eventually they took him to the corridor that led to the glass enclosing the mansion’s front door.

All he did there was open his satchel. Nothing came from it at all, but after it had been opened for a moment, he smiled and closed it again, before inviting them to go drinking with him.

He and his fellows drank all through the night. And while they did, the tiny clockwork butterflies, too small for the eye to see, that had risen from his suitcase, clung to the glass and slowly ate away at it.

In the morning, the students that had been drinking heard a great crash. The center of the University, an immense airy structure used to study the movements of the stars, had fallen in, lacking the glass upon which its slender struts had once rested.

They rushed to the corridor and found the glass gone. Pressing inside, they found the building, the confused partygoers wandering about among the wreckage covering the garden, the Lord and Lady among them, dressed in antiquated clothes and speaking in accents that had not been heard in a century.

Some pushed on, into the still intact mansion, and wandered its hallways in turn, until they came to a cellar door guarded by a clockwork cat. Inside, the new student sat watching the sleeping Aurora, patiently waiting for her to stir.

Which of course she did. But that story must wait for another tick of the clock, when the angels dance again.

-The End-

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