Social Media: Pinterest Analytics and Links for 3/18/2013

August 8, 2015 edit: Hey folks, Pinterest has changed their analytics. Here’s the resource I used to update mine: https://help.pinterest.com/en/articles/pinterest-analytics. And for what it’s worth, I realized a lot of you were looking for info and stumbling across this through using them so they’re worth paying attention to!

Pinterest has rolled out Pinterest Analytics. To add it to your site in order to see what’s getting pinned, you need to verify your site. Here’s the instructions for doing so.

Pinterest Analytics

Some notes: even after I’d verified, Analytics wasn’t appearing in the upper right-hand corner as specified. I logged out and back in, and then chose the “Switch to the New Look” option. At that point, I went back and read the instructions and realized Analytics will not work until you have switched over to the new look, which to me seems pretty similar to the old look.

I didn’t see any data on there at first, just the message, “We don’t have any data yet! Please wait for us to calculate it for you,” but I could see the options: Site Metrics, Most Recent, Most Repinned, and Most Clicked, as well as an Export button (always so handy). A day later, the same message was still displaying, but when I drilled down to look at the past seven days, I found I did have some data for the time since I’d validated my website. Pinterest Analytics aren’t semi-real time, the way Google Analytics are. Today’s data is not available until tomorrow.

Site metrics Pinterest will show you, along with my scores for the first few days:

Pins/Pinners:
Pins is the number of times people have pinned from your site, i.e. bookmarked a particular page by pinning an image from it. Pinners is the number of people who have done this. So these are people who are not accessing your site through Pinterest (at least they don’t have to be), but who are using Pinterest to save bookmarks. I a single individual pinned five pages from your site, pins would be five, pinners would be one.

Day one: 1 pin from 1 pinner
Day two: 0 pins, 0 pinners
Day three: 0 pins, 0 pinners
Day four: 0 pins, 0 pinners
Day five: 5 pins, 3 pinners

Repins/Repinners:
Repins is the number of times your content was repinned, meaning someone saw a page that had already been pinned on Pinterest and decided to save it to one of their boards. Repinners is the number of people who did this. So if someone pinned two pages, and one person repinned both of them, repins would be two while repinners would be one.

Day one: 0 repins, 0 repinners
Day two: 10 repins, 10 repinners
Day three: 2 repins, 2 repinners
Day four: 2 repins, 1 repinner
Day five: 3 repins, 3 repinners

Impressions/Reach:
Impressions is the number of times your image(s) appeared to someone on Pinterest, either in the main feed or through viewing a board or search results. Reach is the number of people who saw one or more of your image. I’ve bolded day five’s result, which surprised and pleased me.

Day one: 247 people saw 474 total images
Day two: 324 people saw 1063 total images
Day three: 242 people saw 1347 total images
Day four: 159 people saw 247 total images
Day five: 856 people saw 2957 total images.

Clicks/Visitors:
Clicks is the number of times people clicked on an image and viewed your site. Visitors is the overall number of people who did so.

Day one: Three images were clicked on, each time by a different person. As a note of interest, Google Analytics claims only one visitor from Pinterest that day.
Day two: Eight images, eight different visitors. (Google Analytics reports 6.)
Day three: Twelve images, one visitor. (Google Analytics reports 4.)
Day four: Two images, two visitors. (Google Analytics reports 2.)
Day five: Three clicks, three visitors. (Google Analytics reports 3 as well.)

Factors that might have affected those numbers:

Day three: I re-organized my boards so one with a lot of links pointing back to my site was in the top row. I submitted that board as a StumbleUpon bookmark. And I made one of my boards, fabulous female protagonists, a group board and invited some other people to pin to it.
Day four: I was completely absent from Pinterest activity.
Day five: I pinned a new piece from my site onto a personal board that collects similar pieces from my site.

The most repinned images are images attached to pieces with interesting content. The most repinned one is also one of the most popular pages on my site, 5 Things to Do in Your First 3 Paragraphs. This emphasizes one of the most important points for anyone working with SEO and web traffic stuff: good content is the most crucial thing.

And it’s also interesting to note the discrepancies between what Pinterest and Google Analytics is reporting, which emphasizes something about this sort of investigation: the numbers may be fuzzier than you think they are.

So why would you want to know any of this? Mainly to know if Pinterest is a successful way to drive traffic. It looks to me, based on this, that it’s quite capable of driving traffic and I really like those (relatively) high Impressions/Figure. Beyond that, it’ll let me know if some images are consistently getting pinned more often (or less often) so I can try to figure out why in order to use that knowledge when employing images in the future.

Why be interested in Pinterest as a social medium overall? Well, the jury’s still out in some ways. But it offers a chance to organize information in a new way. I’ve been planning to write up all my class descriptions on the blog and add them here, for example. There’s also some weird gender stuff going on around popular perceptions of it that someone needs to take apart (imo). Here’s an infographic about who’s using Pinterest.

Are you using Pinterest? If so, how do you use it?

Recent Social Media Links of Interest:

WordPress is looking to the future and will be doing more content curation. A lot of folks are hosting their blogs on WordPress and may want to look and see what has a chance of affecting them.

Facebook Changes: Facebook’s redesigned their news feeds. What are they and how do they affect reaching readers? Facebook’s also acquired storytelling social network Storylane.

Twitter: A guide to some Twitterspeak, some instances of which I’m not convinced are actually used by anyone.

On the tools side of things, I’ve been messing with Followerwonk. I’ll write that up next week.

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Documents of Tabat: The Statues of Tabat

April 6, 2015

abstract image — What are the documents of Tabat? In an early version of the book, I had a number of interstitial pieces, each a document produced by the city: playbills, advertisements, guide book entries. They had to be cut but I kept them for web-use. I hope you enjoy this installment, but you’ll have to read Beasts of Tabat to get the full significance. -Cat

“An Educational and Instructive Listing of Notable Statues of Salt Way,” being Pamphlet #17 of the third series of A Visitor’s Guide to Tabat, Spinner Press, author unknown.

Lining the incline of Salt Way as it runs uphill towards the College of Mages at its terminus are ninety-nine white marble statues, each depicting a major citizen during the reign of the 3rd Duke. At the time of their creation, sculptors vied to be among the thirty-three artists chosen to handle three statues each, and one former worker in oils, Brynit Firaubo, converted his medium to stone specifically for the event.

Visitors lacking time for a leisurely perusal of each statue (supplied in Adelina Nettlepurse’s complete guide to the statues, A Complete Guide to the Statues of Salt Way, also available from Spinner Press) can, by using this list, obtain a representative sampling of the tour sufficient for conversational purposes.

Beginning at the foot of Spray at the very entrance to the street, are the Duke’s husband and daughter. The statue of Eryk Kanto holds sword and lantern, signifying his status as an Explorer, while his daughter Alba holds a crown in her hands, foretelling her coming reign.

Three blocks up is Figgis Doughmaster, the fattest man of his time in Tabat and a renowned chef who served the Duke before opening a chal shop, the Fuchsia and Heron, and a series of bakery carts that now service the entire city. His bulk makes the statue a favorite for the birds that cluster here, including flocks of parrots and Fairies escaped from the gardens on the College of Mages grounds.

Notable singer Vyra Serena, another two blocks up, has become a patron saint for those who seek success on the stage or in love. Floral garlands can often be found hung around her neck, and superstition promises the lover who makes such an offering only the best of luck.

Merchant Fisia Nettlepurse watches over the road a half block up. She founded many of the businesses around the docks, such as the chal shop the Salty Purse, and civic improvements such as the Sea Gardens. Touching her toe is regarded as good luck for those down on theirs, and her appendage has been worn away over the years until she is clubfooted, but also considered a surefire method of revealing those with evil intentions.

The statue of Jack Buttertouch, also known as Sparkfinger Jack, is considered ill luck to visit. Visitors will know the statue quickly; its features were defaced and removed six months after its installation after his horrific crimes were discovered.

At the very top of Spray Road, the 3rd Duke and the head of the College of Mages, Elora Two Sails, face each other. She was responsible for some of the basic magics that shaped Tabat: smoothing of the harbor and the creation of the Sea Gardens, and the implementation of the sewer and underground farm system that yields what is euphemistically called “Elora’s fruit.”

***
Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

#sfwapro

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September 16, 2007

It was a muted day, fishscale colored, and the sea and the horizon merged seamlessly. No wind — the waves were innocent of foam, existing as a series of sullen gray swells.

Ever since stepping on the beach, she’d been catching kingfish: one cast, one fish, usually from just inside the sandbar. As the sun rose higher, its dazzle on the water intensified, until her eyes watered and her head ached from the relentless sparkle.

She reeled in a pair of six-inchers, one on each of the rig’s hooks, and freed them to put back in the water — too small to be worth cleaning on a day of such largesse.

She misjudged the next cast. It went out well past the sand bar, into the deeper, colder, darker water, The strike was swift, a yank that set the reel singing as it spun. How big was it? Twenty-pound nylon line — would it withstand the pull’s strength if she played the fish in right?

The fish leaped, as though in challenge. It was crimson, an enormous, yard-king fish as red as blood, with impossible, ornate fins of the kind seen in heraldry or on ornamental carp. As it splashed back into the water, it seemed to set the horizon aboil with color, blues and violets and emeralds at play beneath the meshed surface of the sea. She set her teeth and braced herself in the fluffy sand.

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