Frivolous Friday: Miscellaneous Links for 3/22/2013

The Amazon Affiliate Program: What’s Changed Recently

You may have heard that Amazon has changed its terms for its affiliate program. Here is the change.

“In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in this Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:
(a) 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.”

This affects people who rely on posting free books as part of their business model. The reason you’d drive traffic to free books is because Amazon’s rates change depending on the total number of books sold.

For example, let’s say I sell some books for Amazon by blogging about a book and pointing to Amazon with an affiliate link, a specially constructed URL that points to the book on Amazon. I get a very small percentage of each sale. That percentage can differ according to what merchandise it is, but it also differs according to how many items I’ve sold that month if it falls in the “General Product” category.

So let’s say I do that. Perhaps I mention that I often use Samuel R. Delany’s wonderful About Writing in teaching. Over the course of a month, three people buy the book (in my experience this is an optimistic estimate. Let’s say that’s all the traffic I drive this month. Because I’ve only sold 3, my percentage is 4%.

But let’s say I also blogged about a bunch of free stuff and people bought books through the same sort of affiliate link. Let’s say I am incredibly diligent about this and sell 628 free books. That 628+3 moves me into the 8% tier – double that original 4%.

Which can start to add up if you’re making some secondary sales, where folks are ordering not the book you linked to, but still poking around on Amazon and buying other things.

So that, in a nutshell, is the Amazon change. If it’s all goobledygook to you, you probably are not one of the people that need to worry about it. And what does that have to do with social media? The answer is that social media shares are how some affiliates drive traffic.

The best of links recently saved to use in my Building an Online Presence for Writers and Blogging and Social Networking 101 classes:
You can follow all my social media links on Delicious.

Pinterest is a social network I’m still find a lot of reasons to like. I use it to provide a regularly changing source of visual interest for this blog as well as to organize some of my blog posts like posts on writing or posts on social networking.

• Here’s discussion of a tool, Pingraphy, that you can use to schedule pins.
• Here’s how to use group boards on Pinterest to get more exposure.

A study on what increases Twitter followers. No surprise here: positivity and informational content.

How to use a press release to increase your online visibility.

Online book discovery is something market-minded writers need to pay attention to. Here’s why it’s currently not working well.

Obscurity: A Better Way to Think About Your Data than “Privacy.” An interesting piece by Woodrow Hartzog and Evan Selinger about online life and privacy concerns.

The Fisher Queen fished her parents out of the sea one evening. The waves were flat as paint, stretching out toward the horizon. Dead fish curled drying on the sand, scenting the air. It was the dog days of summer, windless. Far out past the sand bar, the sea shaded green, then brown.

She felt one of them lip the bait and the tender fumbling as they pushed it back and forth, mouthing it in inquiry. Then they both struck on the double hook, a rush as sudden as a punch, and the tip of the pole dipped in acquiescence to the water.

She pulled them in using long slow pulls, bringing the rod’s tip back towards her shoulder, reeling in swiftly as it lowered again towards the horizon.

She remembered scraps of childhood as she reeled. Hanging upside from the jungle gym, feeling her head throb with onrushing blood while a cat stalked by in the unmown grass, tail high and stiff. Sneaking off to be with a boyfriend for the weekend, her mother finding out, shouting at her. College graduation, their heads among the crowd. Calling her in her first apartment to make sure she was okay, didn’t need anything. Her father’s funeral, her mother’s only a few weeks later, like a swan than has lost its mate, and so lies down to die.

Now they were fish, as long and muscular as sharks, but toothless, living on plankton and the spawn of crustaceans. Now they thought slower, deeper thoughts than when they were human, and if they included thoughts of the Fisher Queen, they betrayed no sign of it.

She waded hip deep into the tepid water, holding a North Carolina summer’s heat still here in the final days of the season. The fish came to her, floated alongside her legs. She bent to each one in turn to coax away the hook piercing their lips. But free, the fish remained there, their scaly sides rasping along her legs. They were all muscle ““ she could feel it when they flexed a tail in over to stay in place.

She rested her fingers on their brows and let them move in tiny, hypnotic circles. The fish floated in the water. She could see their great golden eyes underneath the surface, staring up at her.