Social Media: FollowerWonk Writeup and Links for 3/25/2013

This essay originally appeared in the June 2001 issue of Imaginary Realities.

While finding new immortals for a MUD, MUSH, MOO or MURPE generally isn’t a problem, finding ones who will be a lasting and productive part of the team is. The first couple of weeks for a new staff member on a multiplayer game are the ones where the most mental adjustments are made, and the actions of other staff are often a crucial factor in whether or not those staff stick around. Armageddon MUD provides a good example of how this process can be made as painless as possible for both new and established staff members.

New immortals on Armageddon have undergone a fairly selective process to get there. When a gap is perceived, I post on our discussion board what the gaps are and who is being considered to fill them. In considering candidates, we look for the following:

• Imagination, creativity and writing talent
• Knowledge of the game and its world
• Ability to function as part of the team, including the ability to work with other people, to take input/criticism without feeling diminished or angry and a willingness to work within our guidelines and rules.
• A history of both integrity and trustworthiness
• Sufficient time and energy to dedicate for the game

At this point, I usually feel out the various candidates to see if there’s any of them who would not want to be on staff. Some people prefer to play, and do not wish to come on staff since the mystery of the game would be lost for them. If they’re interested and I haven’t seen past examples of their writing style, I might ask them to write up two or three possible small plotlines and send them to me as a sample. Other staff members post their impressions of the candidates or email in reactions to me, and in a week or so, we come to a consensus about which candidate(s) to approach.

Once that’s done, we set up the new immortal so they can start to read through our documentation, see what’s happening on the immortal discussion board, etc. Then they can log on and begin poking around, usually with another staff member walking them through the basic commands, questions, etc.

People come onto the Armageddon staff at the level of Storyteller. Storytellers run plots and clans, animate NPCs, build (etc). There’s a bewildering medley of options and expectations for a new immortal, so we assign a primary and secondary mentor, usually staff members who have been around for a while and who can answer questions. A lot of time they’re pointing people to the documenation.

We’ve got a lot of documentation, to the point where some new immortals have described it as daunting. But much of that documentation is devoted to helping the new imm: building and procedure guidelines, information about features in the world in the form of Who Is/What is pages and histories of the major clans and noble houses, tutorials for creating objects, NPCs, rooms, and documents. When a new immortal appears, I point them towards specific documents (the immortal discussion board, the guidelines for new staff members, the staff contract, and the mission statement) that I prefer that they read before logging on for the first time.

My feeling as far as new immortals go is that acclimating is much, much easier if they have some definite things they’re supposed to be doing. These should not be overly daunting. Running a clan, for example, requires a lot of organization and coming up to speed, so something smaller, such as helping with one aspect of a clan, or writing NPCs for it, may be a much better initial project.

Additional projects might include: asking them to come up with two or three mini plotlines to run, right off the bat; asking them to work with a plotline already in progress, which has already been planned and sketched out by someone who needs assistance running it; working with npcs in a particular area in order to get a feel for it; filling in gaps in the documentation. Generally, I try not to make these projects building an area, unless it’s a very small project that fits inside another one, like a couple of houses or an oasis.

Giving new staff feedback on what they’re doing is important, but during the initial stage this is not so crucial as is making sure they have resources and teachers who can help them get up to speed on things as painlessly and quickly as possible. Towards this end, make sure they know the rest of the team — I post on the immortal board to let people know who’s coming on board and what they’ll be working on. It’s good if the new staff member posts an introduction themself, with information like what they’re interested in working on, what their areas of expertise are, how they started playing the game, experience with past MUDs, and so on.

It’s also important that new staff know what’s expected of them, in terms of work and conduct. Documentation can help enormously here, but again, it’s having people that can explain things that is the most valuable resource.

In short:

• choose new staff carefully
• make sure new staff members have access to the information and resources they need
• work with them on coming up with clear, measurable tasks so they know what you’re expecting from them

Recently I’ve been mulling over implementing a new policy with my social media practices. I’m thinking about calling a moratorium on likes and check-ins, pins and stumbles.

On the one hand — and this is certainly how the marketers eying all those tasty bits of data would like you to think of it — you are engaging in social expression, you are singing to the world with your own individual song made up of pop culture references and color preferences. You are bonding with that cousin in Colorado, that sister-in-law of a friend, or even your bff. You are finding the gems of the Internet and sharing them. For me as a writer, I’m (or at least I hope I am) continuing to build and deepen my fan base, so they’ll buy my books.

But the other hand is more sinister. You’re providing marketers with your data, telling them how to most effectively sell to you, letting them know what images, what songs, what memes have resonance for you. Talk about the ultimate consumer survey – this one’s as long and exhaustive as you care to make it. Everyone who uses Gmail (and I’m one of them) has more than once been spooked at how the ad in the sidebar seems to target exactly what you’re thinking of with a precision worthy of a Twilight Zone episode. Imagine if every ad getting served to you is precisely tailored to convince you that you need that particular thneed.

This worries me. We are imperfect creatures, our brains are easily tricked, and subliminal tricks can be played upon us. Oxytocin makes us more trusting, advertising surrounds us on an unquestioned daily basis, and we are, after all, predictable and manipulable creatures.

Or what would a game tweaked to our individual quirks be like? (I envision something for myself filled with Amazons, talking animals, an assortment of literary figures ranging from Geoffrey Chaucer to James Tiptree Jr., and pop culture references to children’s cartoons from the late sixties to early 70s.) Such a game, perhaps one formulated with by then automated algorithms of gripping narrative construction, would be awesome.

And on that sinister hand again, it would be so addictive. I say that as someone who gave at least three night a week to D&D all through my high school years, as a WoW player since the beta, as someone who laid a decade and a half of work on the altar of the entity known as Armageddon MUD, which has eaten lives, grades, careers, friendships, and even marriages over the course of its existence. The thought of a game more addictive than that terrifies me.

So while I’m not quite so worried about my data getting used nowadays, I do have concerns about the future and how my data footprint may someday be used. So what are strategies for dealing with this concern? None seem perfect, but three spring to mind.

1. I can stop using these networks. I’m reluctant to do that, because I enjoy the experience. I like looking at Pinterest pins and seeing all the pretty colors. I like being able to see what my friends are up and who’s got new stuff out that I can help promote.
2. I can introduce bad data into the mix. I can introduce some contradictory things in there, like saying I like licorice or Mitt Romney. Tracking that seems odd, but I’m capable of it, much like the friend who periodically buys items he doesn’t need with his shopping Advantage card, just to screw with the machine minds.
3. I can use networks with a persona. I can figure out my alternate Cat Rambo. We all do this to some extent already – no one showcases all of their bad selves online except for the truly narcissistic and deluded.

So what to do? I guess the first step is realizing there’s a problem. What do you think, am I just being paranoid and should break out my tinfoil hat or begin preserving my precious bodily fluids from contamination? Or is this something we should all be thinking about?

(And if I die under mysterious circumstances in the next couple weeks, it only confirms the corporate assassins exist…)

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