My Theories About Series and Self-Publishing

I’ll be posting several pieces over the next week with information gathered for the Bellevue College blogging class, whose second session takes place this Saturday. I teach an online class for writers interested in building an online presence; the next one is July 23, 2012. We’ll be talking about social networking and social bookmarking, which are two related but different concepts. Social bookmarking sites include Delicious, Digg, and Reddit along with the largest one of them all: StumbleUpon.

What is StumbleUpon?

StumbleUpon is a social bookmarking site. Users submit links to content they want to share, an act that is called “stumbling” the link. Other users can give a link a thumbs up or a thumbs down using the StumbleUpon toolbar, which a user can install when registering a StumbleUpon account. Content is tagged according to interests, and users randomly browsing content (also called “stumbling”) will see more popular content more often.

Three Reasons to Care about StumbleUpon

1. StumbleUpon can drive a significant amount of web traffic – over 50% (50.34 from August to September in 2011) of social media traffic in the US. That’s right — more than Facebook (37.4%) or Twitter (3.23%). Last year it passed the 25 billion click mark. 2.2 pages are added to StumbleUpon each month.
2. StumbleUpon pages keep gaining traffic long after that FB post has dropped off your wall and that tweet has vanished from your Twitter stream.
3. StumbleUpon is an addictive pastime, particularly for bored workers. They’re stumbling for stuff that they’re actively interested in, and I know as a writer that there’s plenty of engaged speculative fiction fans in that pool of users.
4. StumbleUpon’s paid attention to the growing number of people accessing the Internet through mobile devices, a trend that will only continue.

Basic StumbleUpon tips:
As with any social networking or bookmarking site, quality is crucial. An account that has a long-time record of interesting sites will do better than a new account with a handful of suspiciously similar links. Don’t stumble your own stuff more than occasionally (at most).

• Set up a complete profile.
• Stumble other people’s content.
• Connect with other people by following them.
• Join channels pertinent to your content.
• Include images.
• Use the service.
• Use the Stumbleupon shortlink, as Kathryn Hawkins details here.
• If you have the traffic, set up a StumbleUpon channel.

StumbleUpon Resources
Background and Statistics:
StumbleUpon Drives More Than 50% of Social Media Traffic
The New Wave of Personalization and Who is Joining the Game
StumbleUpon Sent 700M Pageviews To Other Websites in December, Is Growing 20% Monthly
StumbleUpon Sponsored Stumbles vs. Google Adwords

Practical Guides:
4 Ways To Increase Your Traffic with StumbleUpon
8 Tips for Going Viral with StumbleUpon
An Addict’s Guide to StumbleUpon
How to Drive Website Traffic with StumbleUpon
How to Get StumbleUpon Traffic
How to Use StumbleUpon for Your Business: The Definitive Guide
The Secret to Getting Highly Targeted Traffic From StumbleUpon
Use StumbleUpon to Drive More Traffic to Your Website
Using StumbleUpon to Drive Website Traffic

I’m Catrambo on StumbleUpon; feel free to follow me, I’ll happily follow people back.

Here’s some pieces that I’ve particularly enjoyed over the last week, as well as pointers to some recent publications of my own.

Print:

• Apex Magazine had some terrific pieces in its March 2013 issue. My favorites are Mermaid’s Hook by Liz Argall and If You Were a Dinosaur, My Love by Rachel Swirsky. I will confess that I’m particularly fond of the latter because Rachel wrote it during a group flash writing session I was part of.
• Grá Linnaea has kicked off a serial fiction effort that’s a lot of fun. Check out The Curious Investigations of Miranda McGee on his website.
• I love pieces of fiction masquerading as something else. It’s such a fabulous device when used well. Jake Kerr’s produced a great story doing exactly that in Biographical Fragments of the Life of Julian Prince for Lightspeed Magazine. (Question: is there no audio version? The “Listen” link doesn’t work for me.)
• A lovely, resonant piece about grief from E. Lily Yu is up at Eclipse Online.
• The Nymph of Limantour by J.J. Roth, up at Every Day Fiction, is a marine love story — or is it?
• My collaboration with Ben Burgis, Logic and Magic in the Time of the Boat Lift appeared in Giganotasaurus. It’s a story of a motorcycle mechanic with a graduate degree in paraconsistent logic and a summons from the Powers that Be investigating a mystery involving were-gators, demons, and dreams of Che Guevera, all set in 1980s Miami and Cuba.

Audio:

• Part of the Broad Universe Rapid Fire Reading at Arisia, featuring Roxanne Bland, Kimberly Long-Ewing, and Gail Z. Martin. Broad Universe is a good organization for writers and well worth checking out if you don’t already know about it.
• This piece on YA fiction podcast Cast of Wonders has a simple, almost pastoral world with a sinister overlay: magic that demands the sacrifice of young women and strict societal sexual roles. An almost inevitably tragic love story between Charlotte and Lily plays out against it. Eliza Hirsch, A Song for the Season, read by Kate Baker.
• Sandra M. Odell writes wrenchingly and wonderfully. Check out David Milner Is… narrated by Joe Sammarco for Tales to Terrify.
• The Drabblecast kicked off its Women and Aliens Month with Amid the Words of War, which originally appeared in Lightspeed Magazine and was reprinted in Near+Far. Eric Marsh does a super job with it.
• Podcastle has the audio version of Logic and Magic in the Time of the Boat Lift, read adeptly and wonderfully as always by M.K. Hobson. I always smile when I hear her distinctive voice.

P.S. If you’re in the Seattle area, Deb Taber is reading tonight at the University Bookstore and should be well worth attending.