My Theories About Series and Self-Publishing

Your Online Persona

One of the things I emphasize in the Creating an Online Presence for Writers live class is that before you start setting up your website and social media, you need to think about some things. What level of personal detail are you willing to give out on the Internet? What side of yourself do you want to reflect? How can you be both professional and approachable at the same time?

And perhaps the most important question: how do you go about being someone who people want to spend a little time with, whose words they want to read and consider, lingering on your webpage rather than clicking away to some more entertaining section of the Internet?

Let’s think about a real life situation: parties. A person’s choice of reading material is like a party they’re creating, inviting different voices and entertainment in order to assemble a pleasant and entertaining medley. If you’ve got a choice, do you invite the braggart to your party? The weepy incoherent girl? The dude who makes every conversation about himself? The preachy lady from down the street? No, and no, and no, and no.

Here’s some ways you can create a bad impression that makes people want to close the door in your virtual face.

Spamming about Spamming

I know, I know, we’re all brought up to believe that it was spam, not lead pipes, that brought about the fall of the Roman Empire, and it’s been causing social ills and woes ever since. We all hate spam. And we hate being thought of as spammers too.

Which brings me to what I’ll call “social spam.” Not some nameless person somewhere on the Internets trying to get you to buy Viagra. Nope, it’s your Uncle Edith, and he wants you to come work his farm in Farmville. Or your buddy Big Burt has tagged you in one of those silly memes where your friendslist gets translated to show which character each friend would be if they were a pie filling. Are either of them doing it because they want to harass you? Probably not.

So what to do if you want to avoid that spam?

Well, first let’s consider the notion that people who, in real life, spend a lot of their time correcting other people are probably not as popular as they could be. And let’s think about whether or not that carries over to virtual life.

Here’s a hint. It does.

Let’s factor in something else. A certain amount of spam is unavoidable. If you post something loud and shouty and ANTI-FARMVILLE on your Facebook page, it may cut down on the Farmville requests. For a while. And then some Farmville player’s going to come along who hasn’t seen it.

So perhaps rather than excoriate the players, disable the game so it can’t send you requests? That’s what I’ve learned to do, and when a new game pops up, I don’t spend time upbraiding my friends for being silly enough to invite me to play a game. I do get invites whenever some new game is popular. I used to get annoyed, now I just ignore.

If someone tags you in a meme, just don’t respond. No one’s forcing you to play. But don’t go further and be a jerk about it and scold them, particularly publicly. If someone tagged you, it’s because they thought you might be interested or enjoy it. It’s as though, in a real life party, someone offered you a mint and you started yelling at them for pushing sweets on you because you’re trying to avoid candy.

Vaguebooking

It’s just…ugh. Just don’t. First and foremost, it makes you look childish, and melodramatic. So often it’s passive aggressive BS and the only person who cares is (sometimes) the person you’re committing it to, which is just petty. Come on. Get out of the high school mentality. For everyone else, it’s like being around that couple that keeps fighting and pretending they’re not.

Beyond that, it makes you look horribly unprofessional, particularly when you’re doing it about an employer, past or present. Yes, you are being funny and entertaining right now. You are also saying to anyone who might want to hire you and that looks at your social media presence — increasingly common with employers — that you will be doing this about them as well.

We have all yielded to this temptation at times. Avoiding it is a habit I continue to work on, because every time I’ve done it I find myself regretting it later.

Setting Other People Straight

Is someone saying something wrong on the Internet? Probably.

Does it matter? Probably not.

If it does, and you have the bandwidth and the energy, more power to you.

Pooping on Other People’s Passions

I know, I know. Everyone else is saying how hot and innovative that new show about the Emperor’s clothes is, but you’ve got the skinny. But maybe hang on a moment before you start letting them know what fools they are.

Do you remember when your grandparent said, “If you can’t say anything nice, don’t say anything at all?” Yeah. They were right about a lot of other stuff too.

It’s okay for other people to like things that you don’t, maybe even love them or otherwise find value that you just don’t see. It is. It really is. Nascar, for example, still exists, much to my bemusement. And that’s okay.

You Are Only a Small Part of the Universe

A wonderful one, to be sure. but one that does not exist for most people. Don’t assume slights are deliberate or that your perception matches up with the other’s. I find that giving other people the benefit of the doubt goes a long way. Such a very long way.

The Perils of Pontification

It is pleasant to be the authority, to hold forth on something you know well, and to have everyone listening. It is okay to do every once in a while. But if that soapbox is something you rarely descend from, rather than something you rarely hop up on, think about your strategy. It’s good to listen; it’s great to solicit opinions (and listen to them). Remember that good communication is a two-way street.

Along the same lines, don’t be afraid to admit when you screw up. It’s part of being human, and it’s better form than blustering or emitting a cloud of excuses and half-truths. Pretending you didn’t make a mistake when you did is not a good strategy usually. Own up and say what you’re going to do in the future to avoid making the same mistake. If it’s something you can fix, fix it. Don’t pretend that it never happened.

Conclusions
In short, you have some measure of control over how you are perceived on the Internet. Act the way you wish other people would act and you have a much better chance of influencing them than by bluster, mockery, or other attacks.

And finally — no one is ever looking as closely at you as you think they are. We are all the center of our particular universe, and that’s always, inevitably, inarguably going to shape your perceptions. If you keep that in mind, it makes dealing with your fellow humans a little easier.

At least, that’s the opinion of one of your fellow humans. Be well and prosper.

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#sfwapro

I’m sorry. I really am. I know it’s a great story. But here’s some reasons why I’m not thrilled by your offer to let me read it.

I do read fast, but I have a lot to read. I’m reading for the Norton Award this year, which has meant an onslaught of books. I’m reading to stay abreast of the field and so I can make intelligent award nomination decisions. And I’m reading for my own pleasure.

You’re not asking me to read it, really, but also to critique it. That takes time, and even just a little crit is a piranha-like bite out of a day already besieged.

You’re asking me to do it for free. I charge to critique stories. Right now I’m not taking any, because I want to focus on my own work. The same goes for Kickstarters asking me for crits as donation incentives this year. I got bit in the butt with a bunch of these all at once, and it’s just not working for me. I’ll revisit this policy in 2015.

You may not want to hear what I have to say. A few years ago someone pressed a manuscript in my hands, and I took the time to go through it pretty thoroughly and explain why it wasn’t ready for primetime and what changes needed to be made. The recipient made it clear that he’d been wanting to hear praise and market suggestions. That was a bit discouraging.

I am not in a position to publish your story. If that’s what you’re hoping, I’m not currently editing a magazine and the couple of editing projects I have coming up are pretty specific in theme. It is extremely unlikely that I will read your story, shout “Huzzah!” and send it off to another editor saying they should buy it.

If you absolutely must have me read your story, you do have the option of taking my workshop. I offer plenty of classes and there’s new sections of both the Writing F&SF Stories and the Advanced Workshop opening soon.

This is hard for me because I have a difficult time saying no to requests. But they add up into vast piles of undone work that dampen all productive effort. So despite all the convulsions and pain this is causing my inner Midwesterner, who desperately wants to be polite… save us both the trouble and send it to your crit group. At least for now. Okay?