Guidelines for Guest Blog Posts

Writers get told they must blog, but not a lot of advice about it. I’ve talked about this more than once, most notably in Do Writers Need to Blog? No. and How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It. But another thing to consider beyond the content you’re producing is whether or not your readers are finding it.

If you have a blog, take a moment and type your name into a search engine. If your blog doesn’t appear on the first page of results, you have a problem. The further down the page it is, the harder it is for a reader to find it. Type ‘Cat Rambo’ in and you should see this blog on the top of the list, along with other links that go to me rather than that taxi driver with a cat named Rambo who drives around with his cat in the backseat or the Cat Rambo featured in an article about underwater pumpkin carving.

So — if you’re not on that first page –how do you remedy that? Here’s five ways to make your blog more effective by making it more discoverable when people come looking for you.

Check your front page. Does it include the name you write under? Not just your first name, not a cute pseudonym. And not contained in an image rather than text. If not, please add it.

Make titles meaningful. A title should give a reader a reason to read, often to answer a question that the title has raised. For example: what are the five quick ways I could make my blog more discoverable? rather than “Check this out” or “Here’s something startling.”

Use images. Visual content makes a post more engaging and it provides something when people are sharing it on social media. Visual content gets shared more often than text-only. And a post lacking an image may not be pinnable on Pinterest, which is a valid social media site for authors.

Look at your site on your phone. Google Analytics tells me over half my traffic is readers using their phone to read it; it would be foolish for me not to make it as readable as possible for them. What’s not appearing? What looks weird? Menus that look great on a computer screen and are easy to select and click with a mouse are often much more difficult to navigate on a phone’s smaller touch screen.

Use what’s available. Tags and categories are both tools that search engines incorporate when creating rankings and they make things more discoverable for your readers. The Related Posts plug-in that I use on this blog depends on tags in order to find and display similar content that may intrigue readers of a particular post.

Bonus tip: Link to other posts. Internal links can help your reader find relevant content without leading them away from your site, and they also favorably influence search engines. You might even create pages that consolidate information, like this page of Resources for F&SF Writers. Look at this page — I can count five different ways I’ve done this. Can you find them all?

One interesting way to spread your social media presence is to use video clips via YouTube. YouTube allows you to post and share videos, which most blogging platforms allow you to embed in your posts. Like any social media effort, this takes time. You should consider whether or not the benefits outweigh the amount of your valuable time (which should be used for writing primarily!) creating videos and using them for blogging via YouTube requires.

Benefits of blogging on YouTube for writers:

• adds visual interest to your website
• creates a channel to pull in potential readers
• allows you to rehearse readings
• maximizes those read-aloud revision passes

Adds visual interest to your website: Images are a plus for a website, breaking up blocks of text and making the page more enjoyable to your reader’s eyes. Embedded clips that she or he can click on are even more enjoyable, providing the benefits of an image while also allowing them to interact with the page by clicking on the player.

Creates a channel to pull in potential readers: When you create an account on YouTube, you are creating a channel for your videos. Other YouTube users can subscribe to your channel. When they mention your videos on their social networks (and surely the clever content you create will make them want to pass it along!), viewers drawn to your channel learn enough about you that (hopefully) they’ll want more, clicking through to your website or seeking out your work to buy.

Allows you to rehearse readings: Most of us don’t do much public performing, and we all know practice makes perfect. Recording yourself reading a piece, which is one of the simplest ways to create content (you could put the audio over still images if you’re shy of showing your face) and listening to the playback is a great way to learn your strengths and weaknesses and find things you should work on for public readings.

Maximizes those read-aloud revision passes: Reading pieces aloud is a vital part of my revision process, and one I urge on those capable of following suit. And if you’re going to be reading aloud anyway, why not get the most for your effort and record it as well?

Here’s a sample video that I did that promoted both Armageddon MUD and a story of mine:

That video is an early (and somewhat mortifying) effort, but it was also pretty easy to do. It was recorded using my computer’s webcam. Nowadays I’d add better editing and titling, at a minimum, but at the time it was cool, particularly since we were the only MUD I know of doing anything like that. Next week, I’ll talk about the basic mechanics of recording for video podcasts via YouTube and the tools you’ll need.