Five Ways
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Using SFWA Effectively for Book Publicity

People sometimes ask whether or not the membership fee for the Science Fiction & Fantasy Writers of America is worth it. I think it is, but mileage will vary. That mileage is certainly dependent on how effectively you use it. So here’s a sample action plan I’m putting together for my next book.

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Nattering Social Justice Cook: Defending Yourself

kickboxing-152817_1280Monday, in the wee and terrible hours of the morning, I’m dragging myself off to the first of twelve women’s self-defense classes, which meet three times a week for the next month.

While I’m not fond of the circumstances pushing the need for something like this, it’s something I’d thought about for decades, so probably it’s good to be going ahead and doing it before I get so creaky that I worry about breaking a hip. As it is I know I’ll be collecting some bruises.

It coincides with a gun class halfway through, since I figured as long as I’m living in a house with guns, I might as well know how to pick one up and shoot it in the case of a zombie apocalypse. (This is an interesting year! So far I’ve added the following skills, all at 1st level, to my character sheet: scuba, lockpicking, coffee roasting. Basic CPR is another I want to append before year’s end.)

Mainly this will be interesting because it’s a big change in mindset. The last time I hit a human being with my fist was, I think, second or third grade. While I’ve played sports, they’ve never been rough and tumble ones; softball, golf, or tennis are more my style. Maybe bowling. I did fence briefly in high school and have always regretted not sticking with it.

But, plain and simple, I’m going to be grappling with my own fight or flight instinct and learning how to look at the landscape a bit differently. I plan to journal throughout because I think I’m going to run up against my own internal anger and deal with it in a way I’ve never had to before. I know it’s there because I glimpse it every once in a while.

While I was at Snake River Comic Con, I was talking with some other women about self defense classes, since a couple of them had taught them (in fact, SRCC’s kids track included a Hogwarts Defense Against the Dark Arts teacher showing them how to use a quarterstaff). They all agreed that they’d hit a particular phenomenon (“It happens all the time,” one said.) A man shows up to a women’s self defense class in order to demonstrate to the women that the class is pointless and in each case getting taken down by the instructor. And that night, when I was thinking about the mindset required to appoint oneself the policer of women, showing up to give the message that men can hurt them no matter what skills they acquire, I could feel that anger creeping along my body, extending outwards along my limbs, tensing them in a way I had to consciously concentrate on in order to stop.

I am aware of my surroundings at most times that, when on the street, does factor getting grabbed, because I have been groped, grabbed, squeezed, and otherwise forced into physical contact that I didn’t want multiple times. That sounds paranoid, but I think many women know what I mean. For me it’s a result of this encounter when I was a young adult, maybe 19 or 20. I was walking to work around 9 in the morning, downtown, when I passed an elderly man. There was nothing about his appearance or demeanor to distinguish him from a normal human being. But unlike one, he grabbed my ass as he passed, not a tentative little pat but a full-out invasive, startling, unexpected move that stopped me dead, spun me around, while he walked on, smiling broadly.

Where was the pleasure in that act sited for him? Was it the feel of my flesh? Or in the fact that he’d violated my boundaries, there in daylight? I’m pretty sure it was the latter.

How shitty does your soul have to be to get enjoyment out of hurting another person, either physically or verbally? Seriously. Trying to rebuild the crumbling brickwork of internal sense of worth while not realizing this is the very thing that’s destroyed it. Taking pleasure from hurting a fellow human being is vile. It corrodes your humanity in a way Uncle Screwtape would have heartily approved of.

Screen Shot 2017-06-26 at 10.19.06 AMNowadays, I’d react differently. I’d take a picture, call the cops, and follow him till they arrived. Because that sort of shit needs to stop.

Beyond two actual attacks, since then plenty of subway gropes, elevator boob brushes, lingering hugs. Laughing invitations to sit in men’s laps. Sometimes meant to intimidate, but often unthinking, like the fourth grade teacher known for snapping girls bra straps but who also gave me my first Heinlein novels to read. And you know, I don’t really care about a lot of that myself because I’m older now and know how to roll my eyes while at the same time keeping an elbow ready for that man standing waiting for the airplane bathroom and rubbing his crotch on my shoulder. (Yes, taken from life.) But that’s armor I’ve acquired. Many of my fellows, particularly the younger or particularly different ones, don’t have the same toughness.

Maybe we can try to create a world where they don’t need to. In some ways I’m encouraged by the way 45 has actually forced some formerly more wishy-washy allies into solidarity, made them go, well, okay, maybe the mentality informing “you can grab ’em by the pussy” isn’t really so much humorous as it is toxic.

I ramble. That’s okay. We are all made up of impressions, encounters. Moments frozen in our memories and shaping our thoughts for decades to come. What does it mean that there’s people out there who want others — particularly women — to have moments of fear, powerlessness, humiliation, pain? How do you heal those broken souls so they stop spreading their poison? Is that the right strategy? It seems the best longtime one, the one with the most result for the human race.

Call-out culture is something I was thinking about this morning. It seems to me the teaching there is aimed outward, not at the person being called out so much as the people witnessing. Perhaps more effective but also one that takes the center target and leaves them humiliated, angry, hurt. Yet that’s not the intent so much as collateral damage from pot shots at the system. I find talking privately usually more effective, but there are times when that’s not appropriate. Thinking about the guy who grabbed me, it would have seemed pretty appropriate to call him out because it would have made him realize sometimes there are consequences to oneself from committing and taking pleasure in assault.

Maybe this rumination is all particularly appropriate for a Sunday morning. Figuring out this shit is hard and looking at the Unitarian church’s sermon today to see if it’s applicable, I see they’re going to be discussing arguments for and against changing the wording of the First Principle from “person” to “˜being”. Probably a lengthy walk in order to think would be more useful, and luckily it’s a nice day for it, blue skies and leaves still on the trees being all beautiful and autumn-y.

Still waiting on that Adulting for Dummies book I was metaphorically promised as a child. Maybe they’ll hand them out in the first session of that defense class.

We shall see.

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Five More Ways to Increase Your Blog Readership

picture of a tortoisehell cat
When in doubt, go with a picture of your cat. But do include a picture of SOME kind, no matter what.
I blogged a couple of days ago with five ways to increase your blog readership. Here’s an additional five that I hope are helpful for those who like to look at their numbers every once in a while. But remember — writing always comes first!

  1. Be a pro. Proofread and remove errors. If someone points one out to you, fix it and thank them for the feedback. Make your posts look professional, not hastily assembled or sloppy. The appearance of the post can’t help but make an impression. Take the time to preview the post and make sure all links lead to the right place.
  2. Monitor results. You won’t know what works unless you’re looking at the data, even if it’s at the topmost level of “how many comments?” (This is a bad metric because so often the answer is “none.”)
  3. Your profile matters. Fill out your profile on social networks and make sure it includes your website’s URL. This adds to its search engine ranking, making it appear higher in search engine results.

  4. Pay attention to the Zeitgeist. Pulling your blog topics from Google or Twitter trends can be a good idea — as long as you have something useful to say. Don’t hashtag for the hell of it.
  5. Content trumps cash. Producing good, interesting, useful content will outperform any amount of money thrown at advertising. I find that some social networks send me coupons to use on advertising every once in a while and I do use those — but once they’re used up, I stop the campaign.
  6. Promote other people. This gives you good content if the recommendations are wholehearted and worthwhile.

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Five Ways to Increase Your Blog Readership

Image of a birdbath in the shape of a cat with a scuba mask.
Remember to include a picture with your blog posts, preferably an entertaining or otherwise memorable one. For one thing, posts can't be pinned on Pinterest unless there is an image.
Those of us living a solitary writing life can sometimes get a little too addicted to Google Analytics. It’s a validation to us if people are reading our blog — and comments are like gold. I freely admit I poke at mine from time to time, trying to figure out what drives numbers up. So here’s five things I’ve noticed that do:

  1. Repeat yourself a little. It’s okay to tweet about the same blog post more than once, but space it out so you know you’re reaching a different group. Not only do I repeat announcements of blog posts, I sometimes go back and remind people about old posts that were particularly noteworthy, like my Pink Hair Manifesto or Three Strategies for Snaring the Senses. Similarly on Sundays, lately I’ve been posting a recap of that week’s activity.
  2. Post or tweet outside your time zone. Apps like Buffer or Hootsuite allow you to queue up posts in advance. I have mine set up to tweet several times during the night because I know that’s a different group accessing my Twitter stream than the ones showing up when I first get online in the morning.
  3. Be responsive. Remember that social media’s a conversation, not a soapbox. “But Cat,” you’re saying, “what about the point just above, where you told me to use some canned tweets?” You don’t always have to respond immediately. But do at some point.
  4. Think hard about titles. Some titles are attention grabbers. Intrigue your reader or tell them why they need to read your piece. For example, one of my most popular posts, which still gets a lot of hits, is Popping Pimples on Paragraphs.
  5. Be consistent. I’ve started using the scheduling function on WordPress to make sure something goes up every day, and if I feel the urge to blog, well then, cool beans, it’s a two (maybe even three) post day, and that’s fine too. A consistent post schedule gives people a reason to visit your blog on a consistent basis.

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Creating an Online Presence for Your Group: Some Basic Steps

Cat Rambo reports for duty!Trying to set up an online presence for your group or organization? Here’s some basics to think about.

One: Include a blog on your website that has new content on a regular basis.

This first step is key to a better social media presence, because it influences your search engine rankings. Better search engine rankings draw more traffic to your site, as do good keywords, and if your blog features information about the group, it’s pretty much guaranteed to have the appropriate keywords.

Establish realistic criteria for “regular”: daily? weekly? biweekly? What can you actually expect to do?

Figure out how you will generate such content. Some suggestions:

  • Group member announcements, interviews, and guest posts.
  • Group events and news.
  • Posts drawing on other social media, such as announcements of new videos on the Youtube channel (see point 4) or Pinterest boards (see point 5).
  • Calls for volunteer positions and interviews with volunteers.
  • Yearly best-of lists or review columns.

This blog should drive the group’s presence on social networks. Posts should automatically propagate to other networks, thereby relieving the pressure for someone to be managing and posting to individual streams, such as Facebook and Twitter, as well as presenting a more unified and consistent approach.

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Near+Far: Big Plans

Mysterious Silver Writing on Black Paper
My life is filled with scraps of paper, all of them written upon.
As you may or may not know, I’ve got a short story collection coming out this fall, Near+Far. It’s all SF, and we’re using the Ace Double format for it: one side features all near-future stories; flip it over to find the far future ones.

I’ve been plugging away at a g’normous spreadsheet: compiling reviewers and book bloggers and interviewers and all that sort of stuff. Whew. So what am I doing to ramp up to publicize the book?

  • Finding reviewers interested in speculative fiction, particularly short stories.
  • Organizing a six week blog tour leading up to the book launch.
  • Organizing interviews and guest posts.
  • Writing a “How you can help” sheet to send to people who might help publicize the book.
  • Making give-away items using some of the interior art. They will be supercool!
  • Setting up podcasts for some of the stories.
  • Planning book-related events for September and October, including readings in Indiana and Maryland.
  • Working on some electronic stuff that is still Top Sekrit. 🙂

And then there’s getting the book together, too…It’s like a little circus, all contained on a single spreadsheet.

If you’re a blogger or reviewer interested in participating in any of that, please let me know!

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson
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