Links from Blogging 101 Class - General Social Media Links

I’m working on a novella set in the world of The Fathomless Abyss, a shared universe project with authors Mike Resnick, Brad R. Torgersen, Jay Lake, Mel Odom, J.M. McDermott, Philip Athans, and myself. We’ve all done stories set in it, and each of us will be producing novellas set there over the course of this year.

If you’re interested in finding more about the oddities of the Fathomless Abyss world, check out the From the Fathomless Abyss anthology, which contains a story of mine that I like very much called “A Querulous Flute of Bone,” a somewhat odd retelling of O. Henry’s short story, “The Pimaloosa Pancakes.”

This project, which will appear as a stand-alone, is a mash-up of William S. Burrough’s Junky and H.P. Lovecraft’s “Dreams in The Witch House,” a story which terrified me as a child. Here’s how it begins:

His earliest memory was fearing the nightmares. He never slept well, all his life, even in that first moment, so long ago he remembered remembering it more than actually remembering it.

Knowing that if he slept, they’d come crawling out from underneath his cot, or spawn in the cavern shadows outside their hut only to come creeping in.

He didn’t remember what the nightmares were. Were they what they would be later, that room, over and over again? Or were they more childish ones, a ghost chasing him around a table, its breath rot-damp, or a fiery lizard curled in the stove’s belly?
The second earliest memory was the couple. Or rather, first the light on his face. They were going Outside, out to the walls of the world and he could see the light ahead of them.

Then, in the shadows, movement, squirming like a worm in a mushroom box, but much larger. Flesh twined with flesh, limbs sliding together slick and naked against the weed-choked rock.

What was that in the woman’s stringy blonde hair? A tiny rat of shadow. Its face was human, pugnacious jaw slung forward, brow pronounced. It looked at him and he nearly pissed himself.

His mother yanking his hand along so he stumbled, nearly fell. He tried to stop her, tried to ask, but she wouldn’t meet his eyes or acknowledge his tugging hand. Her face red in the light as they went onward towards the market Outside.

Later, she said to his father, when she thought him out of earshot, “Shameful junkers! Rutting there beside the path with their dreams frolicking on them where any passerby could see!”

“There ought to be a law,” his father said in a mechanical tone.

Or was that his mind interpreting the memory, ascribing the tone his father always used, the tenor his mother, a thwarted councilwoman, habitually took?

It was the first time he’d seen a junker.

Not even close to the last.

Writers get told they must blog, but not a lot of advice about it. I’ve talked about this more than once, most notably in Do Writers Need to Blog? No. and How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It. But another thing to consider beyond the content you’re producing is whether or not your readers are finding it.

If you have a blog, take a moment and type your name into a search engine. If your blog doesn’t appear on the first page of results, you have a problem. The further down the page it is, the harder it is for a reader to find it. Type ‘Cat Rambo’ in and you should see this blog on the top of the list, along with other links that go to me rather than that taxi driver with a cat named Rambo who drives around with his cat in the backseat or the Cat Rambo featured in an article about underwater pumpkin carving.

So — if you’re not on that first page –how do you remedy that? Here’s five ways to make your blog more effective by making it more discoverable when people come looking for you.

Check your front page. Does it include the name you write under? Not just your first name, not a cute pseudonym. And not contained in an image rather than text. If not, please add it.

Make titles meaningful. A title should give a reader a reason to read, often to answer a question that the title has raised. For example: what are the five quick ways I could make my blog more discoverable? rather than “Check this out” or “Here’s something startling.”

Use images. Visual content makes a post more engaging and it provides something when people are sharing it on social media. Visual content gets shared more often than text-only. And a post lacking an image may not be pinnable on Pinterest, which is a valid social media site for authors.

Look at your site on your phone. Google Analytics tells me over half my traffic is readers using their phone to read it; it would be foolish for me not to make it as readable as possible for them. What’s not appearing? What looks weird? Menus that look great on a computer screen and are easy to select and click with a mouse are often much more difficult to navigate on a phone’s smaller touch screen.

Use what’s available. Tags and categories are both tools that search engines incorporate when creating rankings and they make things more discoverable for your readers. The Related Posts plug-in that I use on this blog depends on tags in order to find and display similar content that may intrigue readers of a particular post.

Bonus tip: Link to other posts. Internal links can help your reader find relevant content without leading them away from your site, and they also favorably influence search engines. You might even create pages that consolidate information, like this page of Resources for F&SF Writers. Look at this page — I can count five different ways I’ve done this. Can you find them all?