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Links from the Blogging 101 Class - Google Analytics Resources

There’s a number of tools for evaluating how a blog’s doing traffic-wise, but I’m not sure why anyone doesn’t just use Google Analytics, which will tell you how many visitors, where they’re coming from, what pages they’re looking at, and much more. Much like SEO, this is something that could take up its own workshop, and we didn’t get much to explore it in class. Hopefully these links will prove an alternate entrance.

GOOGLE ANALYTICS RESOURCES:
Google Analytics Lessons: http://www.google.com/support/conversionuniversity/bin/request.py?hl=en&contact_type=indexSplash&rd=1
Google Analytics Web Channel: http://www.youtube.com/googleanalytics
Tutorial on Determining Social Media ROI: http://searchenginewatch.com/article/2075044/Google-Analytics-Tutorial-Determining-Social-Media-ROI
Google Analytics & Why You Probably Don’t Need the Rest: http://www.hongkiat.com/blog/google-analytics-why-you-probably-dont-need-the-rest/
Maximizing Visitor Retention with Google Analytics: http://webtoastie.co.uk/maximising-visitor-retention-with-google-analytics/
Web Analytics Demystified: http://www.kaushik.net/avinash/web-analytics-demystified/

One Response

  1. One of the things I caution students in the (my) blog class, tho, is that the numbers provided by analytics look a lot more precise than they probably are. Numbers like page views and unique users and such are notoriously fuzzy and should not be taken at face value. About the best you can get from them are relative trends — i.e., one blog post is definitely more popular than another by some squinty sort of margin.

    Note also that Google Analytics et al. are not specifically designed for blogs, they’re designed for commercial websites. As such, stats like bounce rate are not meaningful in the same way.

    Still, it’s definitely worthwhile to use analytics; you learn surprising things about your blog that way.

    PS People are aware, right, that adding analytics to a site has an impact on overall performance — ? Not a big one, but it’s additive, and each little external call that you add to a blog site — analytics, feed burner alert, etc. — is one more little blip.

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Physical Prepping for Conventions

Picture of an elaborately painted toe nail.
Not my usual style, but I like it nonetheless.
I’m off to ArmadilloCon tomorrow, and looking forward to it. Questions about going to conventions often come up in the F&SF class, so I thought I’d answer the main one and then talk about what I do to prep for one.

Here’s the question that keeps coming up: Is going to conventions vital for F&SF writers?

And the answer is no, of course not. Don’t go to conventions unless you are genuinely deriving pleasure of some sort from them. If you’re going to go and just sit in a corner and be miserable, then don’t waste your money.

I do like cons. I’d probably go to at least a few even if I wasn’t just writing. I find them a great place to see old friends and make new ones, hear interesting discussions, and even do a little networking. To make the most of them, I may set up meetings with folks I want to see in order to make sure there’s time for it. If I’m on panels, I make sure I’m ready to talk about whatever the topic is. If I’m reading, I rehearse the piece well beforehand and make sure I know how long it takes to read.

But part of my prep is also making sure I look professional as well. The only time I’ll go off to get my nails done is before a con (or some other work outing) and I always make sure my hair is recently cut, that I’ve got clean and reasonably matching outfits, suitable footwear, and all the rest. But that’s as much for internal as external factors – I know if I’m feeling well-assembled, I’ll be more confident overall.

I’d be curious to hear what other folks do to prepare for conventions, or if you’ve got tips for hotel existence. I’ve learned to make sure I’ve got a change of clothes in my carry-on if I check a bag, that ballet flats make great light-weight footwear for cons, and to make sure I’ve got all my charging cords. How about you?

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Answers to Some Galaktika Magazine Questions

I’ve been following the controversy with Galaktika with particular interest because there are a number of SFWA members involved. My thanks to A. G. Carpenter for graciously sharing what they found out. In the process of talking to people, I dropped Istvan Burger a mail because I had these questions:

  1. Would all writers be paid, preferably without their having to contact Galaktika?
  2. Would all translators be paid? (my understanding was that the same lack of payment has happened with them.)
  3. For any online stories, would authors be able to request that the story be taken down?
  4. Would a process be put in place to ensure this never happens again?

Here’s the reply:

Dear Cat,
I’m writing on behalf of Istvan Burger, editor in chief of Galaktika.

We’d like to ask authors to contact us directly to agree on compensation methods. You can give my email address to the members. mund.katalin@gmail.com

The short stories were published in a monthly magazine, which was sold for two months, so these prints are not available any more. So Authors don’t need to withdraw their works. As we wrote in our statement, there is no problem with novels, as all the rights of novels were paid by us in time.

Also let me emphasise again that all the translators were paid all the time!

You can quote my reply. Thank you for your help!

Best regards,
Katalin Mund,
Manager of Galaktika Magazine

Next week SFWA will be sending Galaktika a list of affected SFWA members who need to be compensated. If you’re a member whose work was published in Galaktika and want to make sure you’re on the list, please drop me an e-mail, message me, or leave a comment here.

Later addendum: I requested clarification about the magazine not being available for longer than two months since there seem to be digital editions for sale on the website, which would seem to contradict that statement. I was told that authors will be able to withdraw their stories from the electronic editions if they so desire.

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