There’s a number of tools for evaluating how a blog’s doing traffic-wise, but I’m not sure why anyone doesn’t just use Google Analytics, which will tell you how many visitors, where they’re coming from, what pages they’re looking at, and much more. Much like SEO, this is something that could take up its own workshop, and we didn’t get much to explore it in class. Hopefully these links will prove an alternate entrance.
One of the things I caution students in the (my) blog class, tho, is that the numbers provided by analytics look a lot more precise than they probably are. Numbers like page views and unique users and such are notoriously fuzzy and should not be taken at face value. About the best you can get from them are relative trends — i.e., one blog post is definitely more popular than another by some squinty sort of margin.
Note also that Google Analytics et al. are not specifically designed for blogs, they’re designed for commercial websites. As such, stats like bounce rate are not meaningful in the same way.
Still, it’s definitely worthwhile to use analytics; you learn surprising things about your blog that way.
PS People are aware, right, that adding analytics to a site has an impact on overall performance — ? Not a big one, but it’s additive, and each little external call that you add to a blog site — analytics, feed burner alert, etc. — is one more little blip.
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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
~K. Richardson
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Steampunk Western Teaser
I wrote this beginning of a steampunk Western story at ArmadilloCon this year. I’m transcribing a lot of stuff from my notebooks and thought people might enjoy this excerpt.
We came out of Texas with fire and iron in our blood. Our maker set us loose, said get ’em, gals! Then he stood back and spat.
She was in Kansas. Our leader, our model. We had to get to her.
So we walked, all thirty of us, dressed in tough black serge that tore nonetheless, got pulled away by thorns, and rough fingers of grass, and sand burrs. Bit by bit the clothes fell away and we weren’t a pack of black-bonneted little old ladies anymore. We were glittering steel and a spark of bright blue electricity in each eye.
Robot Carrie Nations, ready to spread the Temperance Word.
Let us backtrack and tell you the why and how that our Maker would have come up with. He talked about her all the time, had been in an Oklahoma saloon when she came through! Smashed it to flinders, used her famous axe on a whisky barrel till an alcoholic sheen covered the floor and old man Harcourt was there trying to lap it up off the planking. That was what made him see the Light, he said. A grown man, old enough to be his father, lapping up whiskey like a dog. That was when he took the Pledge, the same one engraved over each of our hearts.
We’re going to find Mother Nation. We’re his gift to her — thirty automatons, powered by phlogiston and hot blue liquid, ready to be set to work on the Crusade. His tribute. Another man might have sent flowers, or a diamond the size of a buffalo’s eye, or lengths of paisley silk. Not Thomas Y. D. Swift (or so the soles of our left feet read). Is he wooing her or enlisting in her army? We’re not sure. Humans are confusing sometimes.
Pinterest can prove strangely addictive. Can you make that addiction part of your social network branding efforts?I’m prepping for this weekend’s class on Blogging and Social Networks and, as always, there’s lots of new stuff that I need to fold into my existing notes. Pinterest is a big one — it’s become a big deal since last time I taught the class and so I need to talk about it.
What makes Pinterest interesting?
It’s interesting partially because it’s a new way of sorting information. Some of us think in images rather than text, and this may be more accessible for them.
It’s also interesting because it’s become identified as a woman-centric social network – or at least that’s something the media has focused on, to the point where a male friend stated definitively and somewhat defiantly, “I don’t know a single man who uses Pinterest, but every woman I know does.” (Reported figures seem to actually put women at 60-82% of the users). Women adopt new social media more readily than men, which may account for some of it, but the odd tone that some of the reporting takes on makes it a phenomenon worth taking a look at.
And it’s interesting because it’s growing FAST to the point where it’s the number 3 social network.
How can writers use Pinterest?
Well, an obvious one is a board that features their book covers. For example, Stephen Hunt’s Books Worth Reading (by me) displays 24 covers, including foreign language editions. It’s a nifty way of showing one’s output.
You might choose to create a gallery of fan art as both a way of gracefully acknowledging fans while driving recognition of the stories they illustrate.
Using it isn’t difficult, not is incorporating it into your website. There are plenty of WordPress plug-ins for Pinterest already; I use one to provide additional visual interest to my website.
Why might you want to avoid Pinterest?
Plenty of questions have arisen about Pinterest and copyright, although the company has been responsive to concerns and revised its terms of service as a result. While some avoid Pinterest for these reasons, some advocate embracing it, as Trey Ratcliff does in his essay, Why Photographers Should Stop Complaining about Copyright and Embrace Pinterest, pointing out that it drives website traffic.
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One Response
One of the things I caution students in the (my) blog class, tho, is that the numbers provided by analytics look a lot more precise than they probably are. Numbers like page views and unique users and such are notoriously fuzzy and should not be taken at face value. About the best you can get from them are relative trends — i.e., one blog post is definitely more popular than another by some squinty sort of margin.
Note also that Google Analytics et al. are not specifically designed for blogs, they’re designed for commercial websites. As such, stats like bounce rate are not meaningful in the same way.
Still, it’s definitely worthwhile to use analytics; you learn surprising things about your blog that way.
PS People are aware, right, that adding analytics to a site has an impact on overall performance — ? Not a big one, but it’s additive, and each little external call that you add to a blog site — analytics, feed burner alert, etc. — is one more little blip.