Class Status

As you may know from the five bajillion posts and tweets and updates and god know what all else, I just had a book come out. I tried to have a somewhat coherent, or at least well-documented, promotion battle plan. Some stuff worked, some things worked better than others, and some stuff I dropped the ball on.

Things I did included:

• Making jewelry: Anyone following the blog has seen the jewelry based on the interior art that Mark W. Tripp and I put together. They turned out beautifully and were a lot of fun to make. I’ve used those pieces as giveaways at the book launch post, as well as various web giveaways, and people seem to like them. I’ve been able to post some pictures of people wearing those, and that’s been fun as well. I made sure the pieces I handed out at WorldCon had chains with them, so people could put them on immediately and many did. I also made special versions for blurbers and other people involved with the book design.
• Sending out an email: I sent out an email listing what people could do to promote Near + Far. I sent it to friends, fans, fellow writers, anyone I thought might be interested, and tried not to be too spammy about it, including a way they could remove themselves from my mailing list.
• Contacting book bloggers and reviewers: I contacted a number of people, making my list simply by poking around on popular spec fic sites to look at their blogrolls. I’d intended to set up a blog tour, but didn’t get my act together on that, so there was no organized effort along those lines, but I did do a number of interviews.
• Getting stories out there in both audio and print form: Figuring that samples of my work were one of the best ways to intrigue people, I sent out a lot of stories, including a number of audio reprints. I made sure that in the bio statements for each of these I mentioned the new book.
• Goodreads giveaway: I set up a Goodreads giveaway, following the excellent suggestions Emily Chand laid out in How to Run a Goodreads Giveaway with Maximal Results. The giveaway is currently on its last day, with 752 people requesting it, which seems like a good result, particularly since a third to half of them have added it to their to-read list.
• Blog giveaway: I gave away three pieces of jewelry on the blog, and had about a hundred entries all together. In retrospect, I might follow the poilicy mentioned in the Goodreads piece and just distribute one thing at a time, but next week I’ll be doing a sticker giveaway with stickers from the interior art.

So what’s in store for this week? Well, mostly preparing for a trip to the Baltimore Book Festival. I’ll be taking some stickers and jewelry along with me, but my focus is selling books. Beyond that, I’m continuing to send fiction out (got six pieces circulating over the weekend), preparing for another Goodreads giveaway, the aforementioned sticker giveaway, and trying a giveaway on Shelfari as well.

What all have I neglected? I’m still struggling with the mobile app intended to accompany the book, for one. I’d hoped to have more audio available, but still need to work on recording that (along with some other pieces I’ve promised to narrate). Overall, I’d give myself a solid B for my efforts, but I’ve made plenty of notes of things to do better next time.

I just got back from a trip that included a couple long plane rides. I’m a very fast reader and finding a long, well-crafted series immersive enough to make me forget that my back is aching, the kid behind me keeps kicking the seat, and all the other discomforts of travel. Airport bookstores are usually full of stuff I’ve already read, so I try to load my e-reader with an abundance beforehand. Here’s a few that have stood me in good stead in the past few months.

Most recently, Kate Elliott’s The Novels of the Jaran (Jaran, An Earthly Crown, His Conquering Sword, and The Law of Becoming), which come as a single ebook bundle that Immensely satisfying space opera mixed with nomadic life with the Jaran on their unexpectedly pivotal planet. Elliott has become one of my goto writers (another favorite is Walter Jon Williams) – I know anything I pick up by her will be a satisfying and sustaining read.

Martha Wells’ The Books of the Raksura is fantasy, following the adventures of one of the Raksura, Moon, as he finds a new home and family, only to have to defend them. Moon is a character who shines; you desperately want him to be happy, and his path towards that is deeply engaging. And the most recent book, The Harbors of the Sun, is out now!

Max Gladstone’s The Craft Sequence. I had read the first three of these, but another nicely-priced ebook bundle let me pick them up all together and read them that way, which I highly recommend. They connect in a interesting and convoluted way that makes the series do what a series should – create a whole that is greater than the sum of the individual books. Awesome fantasy with a modern flavor and a delightfully careful attention paid to economics.

Kristine Smith’s The Jani Kilian Chronicles is military-flavored space opera with a strong and engaging protagonist, games with linguistics, and plenty of action. A protagonist who is flawed, fearless, and feisty, and a romantic life that adds to the book but is certainly not the focus. Not quite military SF but close, I guess – I’m never sure where space opera ends and military SF begins.

Short stories are not something I would normally take on a vacation – they’re candy, not sustaining rations. But there’s a lovely series collecting all of Theodore Sturgeon’s work that I’ve been picking up book by book, using them as rewards. I’m up to Volume Five of those, The Perfect Host. And yay! All of them seem to be available on the Kindle. If you’re an F&SF short story writer, Sturgeon is one of the people you should read, in my opinion, to see how brilliantly and beautifully he does things.