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How Writers Can Use Pinterest

Pinterest Logo
Pinterest can prove strangely addictive. Can you make that addiction part of your social network branding efforts?
I’m prepping for this weekend’s class on Blogging and Social Networks and, as always, there’s lots of new stuff that I need to fold into my existing notes. Pinterest is a big one — it’s become a big deal since last time I taught the class and so I need to talk about it.

So what is Pinterest?
Pinterest describes itself as a virtual pinboard. You can think of it as a way to save links and organize them by image or you can think of it as a way to save and organize images. I like it because people often put together collections that are beautiful, disturbing, evocative, or worth reading.

What makes Pinterest interesting?
It’s interesting partially because it’s a new way of sorting information. Some of us think in images rather than text, and this may be more accessible for them.

It’s also interesting because it’s become identified as a woman-centric social network – or at least that’s something the media has focused on, to the point where a male friend stated definitively and somewhat defiantly, “I don’t know a single man who uses Pinterest, but every woman I know does.” (Reported figures seem to actually put women at 60-82% of the users). Women adopt new social media more readily than men, which may account for some of it, but the odd tone that some of the reporting takes on makes it a phenomenon worth taking a look at.

And it’s interesting because it’s growing FAST to the point where it’s the number 3 social network.

How can writers use Pinterest?
Well, an obvious one is a board that features their book covers. For example, Stephen Hunt’s Books Worth Reading (by me) displays 24 covers, including foreign language editions. It’s a nifty way of showing one’s output.

You might choose to create a gallery of fan art as both a way of gracefully acknowledging fans while driving recognition of the stories they illustrate.

Pinning research is an obvious thing. M.K. Hobson’s pinned reference images for her book, The Warlock’s Curse, and there’s plenty of interesting stuff to look at there.

Using it isn’t difficult, not is incorporating it into your website. There are plenty of WordPress plug-ins for Pinterest already; I use one to provide additional visual interest to my website.

Why might you want to avoid Pinterest?
Plenty of questions have arisen about Pinterest and copyright, although the company has been responsive to concerns and revised its terms of service as a result. While some avoid Pinterest for these reasons, some advocate embracing it, as Trey Ratcliff does in his essay, Why Photographers Should Stop Complaining about Copyright and Embrace Pinterest, pointing out that it drives website traffic.

Enjoy this essay on how writers can use Pinterest and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

4 Responses

  1. Great post, Cat! Personally, I’m amazed at how rapidly and thoroughly I’ve integrated Pinterest into my writing process. While I have always been in the habit of saving folders of inspiring or useful images, I never really had a good way to page through them. Pinterest’s lovely visual layout organizes everything so beautifully, which is a great help for when I’m feeling stuck and need some fresh visual inspiration. What I love most, though is how Pinterest provides me a whole new way to deepen my readers’ relationships with my books, because it allows them to see (and comment on, if they like) the images that inspire particular scenes or character descriptions.

    I love Pinterest. Thanks for doing this post about it.

  2. I started using Pinterest with the express intent of cataloging interesting images and ideas that I found, both for my WIP and for future projects. It kind of got away from me after that, and has evolved to embrace more social networking aspects. Still, I’ve got those two boards which I add to, and can pull from. Like MK, I’ve collected things through the years, but never had a good way to organize them. Pinterest is really good for that, and so dead easy to use.

    Once I *have* book covers, I’m sure I’ll pin the bejeezus out of them.

  3. OK, you convinced me to look into it. It’s funny how some social media I took to immediately (Twitter) while others I never got beyond that first week of looking around (Tumblr).

    See you at Wiscon?

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Travel Update, Mid-August

I've taken a ton of pictures along the way, but haven't had a lot of time to sit down and go through them all. I'll post some of the best ones when I get the chance.
Huzzah! We drove across America and it was an awesome trip, with lots of visits with good friends and relatives. Today we head off to NYC for a few days, after some time with the godkids, and sometime next week we head off to Costa Rica, where we have a lovely place on the beach secured for a month and the price is great because it’s rainy season. I’ve been practicing my Spanish and getting ready.

The major frustration of the road has been trying to get time to write. I find it takes me a while to get started and in the flow when I write, and for those of you writing in scraps and odd bits of time snatched from kids and jobs and other concerns – I don’t know how you do it, but I salute you. I’ve got a story simmering and partially written, which I really want to send out as the next Patreon installment, so I need to get butt in chair and finish writing it in the next couple of days. Contemporary horror, set in Western Kansas. (I know my cousins will appreciate the last bit.)

Here’s a tiny bit to whet people’s appetites. If you want to read it when it’s done, you’ll need to support the Patreon campaign. 😉

Penny saw the sign coming east along route 70. Yellow letters on a background the color of drying blood. 50 MILES – PRAIRIE DOG TOWN ““ WORLD’S LARGEST PRAIRIE DOG ““ BISON ““ KIT FOXES ““ BADGERS ““ FIVE-LEGGED STEER. Another sign followed it: BRING THE KIDS. GIFT SHOP!

She suppressed the urge to snort and glanced at the rental car’s gauges. She would have rather flown, but driving, she could carry gear with her the airlines wouldn’t have allowed past. Or would have arrested her for, much more likely. She might look like an ordinary, slightly heavy middle-aged woman, but the contents of her suitcase were suited to a world-class assassin.

Which she was, of course.

I’ve also been working on some nonfiction, including mulling over some posts on things like writer etiquette, self-publishing, and the idea of writing for “exposure” (which I am not a big fan of, and will explain why.) Stay tuned for some of those in the next couple of months.

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Trimming Down

Old paper notes.
Going through my filing cabinet has yielded plenty of detritus from the past: notes from Armageddon staff meetings, my transcripts from Hopkins, countless Christmas cards, and a decade's worth of old credit card receipts and checks to lit magazines for sample copies.
Continuing to pack and sort and dispose of stuff. This morning I’ll take a box over to PC Recycle, send my brother yet another box of books, and haul one more trunk’s worth of stuff to Value Village. I find myself increasing ready to pitch things, but I still cling to some: a plastic crate full of notebooks I want to sort through, a few knick knacks, a favorite mug. Taco goes to the vet this afternoon and will be suitably appalled by the process, I’m sure, but I want to make sure the cats get all their shots and a good check-up before I leave them.

All the art is off the walls, carefully bubble-wrapped and ready to be stored, and the apartment is starting to feel empty. There’s plenty of little (and some major) maintenance work to do, including putting Pergo down in the bedroom, and culminating with painting all my turquoise and pink and green walls white again. Two weekends from now, I’ll rent a truck and take a couple of pieces of furniture over to my mom’s but all in all, we’re not keeping much. My bookcases, luckily, were bought several decades ago and disassemble easily to pack small. They’re recycled rainforest wood, purchased through some green catalog, and have served me very well through all my wandering. There’s a storage unit’s worth of stuff to get through still, but the ultimate aim is to get it all in a storage pod while we’re gone.

Stress levels are high but manageable. I find myself talking to the cats during the day, and worrying about them, despite the fact that I know both will be in excellent hands while we’re traveling. I am afraid that Raven will die while I’m gone, and I won’t be with him and that will break my heart. At the same time, I can feel an exhilaration creeping up as some stuff falls away, and right now there’s plenty of possibilities as we continue planning. Worldcon has become more optional — it ties us to Europe in August and we’re wondering if maybe there’s more pleasant ways to schedule that visit. Yesterday I was reading a book and ran across mention of the gardens at Menton, which hold the oldest living olive trees in the world. Now there’s a new push pin on the map, because I want to go commune with those trees.

If you’re interested in taking a class with me this year, be aware there aren’t many chances left. There’s a Podcasting Workshop on April 27 and a Flash Fiction workshop May 14, and that is it for 2014. I’m very happy with both the Writing F&SF and Advanced workshops in this last round; they’re full of strong and interesting writers, and that’s a nice way to end this round of teaching.

So much left to do. But so many possibilities are opening up. Planning how I’ll write on the road is something I’m thinking about. I think ipad plus wireless keyboard plus Dropbox should serve me well, as long as I’ve got a notebook and pen along too.

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