Speculative Reminiscences: Weekly Recap for 2/9/2014

The Amazon Affiliate Program: What’s Changed Recently

You may have heard that Amazon has changed its terms for its affiliate program. Here is the change.

“In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in this Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:
(a) 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.”

This affects people who rely on posting free books as part of their business model. The reason you’d drive traffic to free books is because Amazon’s rates change depending on the total number of books sold.

For example, let’s say I sell some books for Amazon by blogging about a book and pointing to Amazon with an affiliate link, a specially constructed URL that points to the book on Amazon. I get a very small percentage of each sale. That percentage can differ according to what merchandise it is, but it also differs according to how many items I’ve sold that month if it falls in the “General Product” category.

So let’s say I do that. Perhaps I mention that I often use Samuel R. Delany’s wonderful About Writing in teaching. Over the course of a month, three people buy the book (in my experience this is an optimistic estimate. Let’s say that’s all the traffic I drive this month. Because I’ve only sold 3, my percentage is 4%.

But let’s say I also blogged about a bunch of free stuff and people bought books through the same sort of affiliate link. Let’s say I am incredibly diligent about this and sell 628 free books. That 628+3 moves me into the 8% tier – double that original 4%.

Which can start to add up if you’re making some secondary sales, where folks are ordering not the book you linked to, but still poking around on Amazon and buying other things.

So that, in a nutshell, is the Amazon change. If it’s all goobledygook to you, you probably are not one of the people that need to worry about it. And what does that have to do with social media? The answer is that social media shares are how some affiliates drive traffic.

The best of links recently saved to use in my Building an Online Presence for Writers and Blogging and Social Networking 101 classes:
You can follow all my social media links on Delicious.

Pinterest is a social network I’m still find a lot of reasons to like. I use it to provide a regularly changing source of visual interest for this blog as well as to organize some of my blog posts like posts on writing or posts on social networking.

• Here’s discussion of a tool, Pingraphy, that you can use to schedule pins.
• Here’s how to use group boards on Pinterest to get more exposure.

A study on what increases Twitter followers. No surprise here: positivity and informational content.

How to use a press release to increase your online visibility.

Online book discovery is something market-minded writers need to pay attention to. Here’s why it’s currently not working well.

Obscurity: A Better Way to Think About Your Data than “Privacy.” An interesting piece by Woodrow Hartzog and Evan Selinger about online life and privacy concerns.

Have you ever had a ridiculously lofty desire buried so deep in your psyche that you’ve never mentioned it to anyone?  That’s what the Wayward Wormhole is for me.

Immersing myself into a world of writers where everyone is as obsessed, driven, and crazy about language and story for weeks at a time is my ultimate happy place. That passionate kiss of at a three-day conference only stoked my desire for more. I applied to some of the greats: Clarion and Odyssey and vowed to apply to Viable Paradise and Launch Pad as schedule and finances permit, but I’ve yet to receive an acceptance from any of them. Is that a reflection of my writing? Maybe…but they’re all incredibly popular and competitive. The sheer talent from the other applicants is intimidating. I’m not a natural. I’m a writer who makes all the usual mistakes and has to fight my way up the rejection ladder. On the flip side, I love learning about writing, and I’m damn stubborn, so I’ll keep going as long as I’m having fun.

Tired of waiting for an acceptance and finding that I aged with every passing year, I started giving myself an education from the many instructors that graced the workshops I wanted to attend. That’s where Cat Rambo came in. Their Academy for Wayward Writers was the perfect training ground for my struggling career as a writer. They brought in Tobias Buckell, Michael Underwood, Sarah Pinsker, Ann Leckie, Kate Heartfield, and Jamie Lackey, not to mention all the classes put together by Cat themselves. And it was great.

But it still wasn’t the deep end I dreamed about. Then, one day all the time spent on Cat’s Patreon and Discord brought the opportunity of a lifetime—a month of November—an intensive workshop in Spain. Was anyone interested? I was. Did she have a location? No. So I looked for one. I found a castle (A CASTLE!).  The next step was financial viability—was a venture like this something that could at least pay for itself? Spreadsheet time. The numbers said it could. We wouldn’t get rich, but we could offer a new, high-level intensive writing workshop offering access to exceptional instructors, and bring together fellow writers who were as eager to help each other succeed as you are to helping them. That’s what it’s all about!

Cat received a good deal of flack over the location’s lack of accessibility, and that was my fault. To anyone who wanted to attend and couldn’t, I can only apologize and say we are committed to doing better with each upcoming workshop.

Spending last November with Cat Rambo, Ann Leckie, Sarah Pinsker, and Tobias Buckell, along with eleven excellent writers in their twenties, thirties, fifties, and up, from four different countries, gave my confidence a much-needed boost, and with that, my writing leaped forward. We’re kept the Ride or Die Writing Group together in 2024, and students are getting published!

Cat Rambo has an amazing array of friends in the SFF community. They’ve all experienced her kindness, generosity, and balanced sense of right and wrong.

We’re heading to New Mexico this November with Arley Sorg, Minister Faust, Donald Maass, C.C. Finlay, plus a slate of students eager to repeat the magic from last year.

I can’t believe this is my life. Maybe we’ll see you there one day!