Speculative Reminiscences: Weekly Recap for 2/9/2014

As you may know from the five bajillion posts and tweets and updates and god know what all else, I just had a book come out. I tried to have a somewhat coherent, or at least well-documented, promotion battle plan. Some stuff worked, some things worked better than others, and some stuff I dropped the ball on.

Things I did included:

• Making jewelry: Anyone following the blog has seen the jewelry based on the interior art that Mark W. Tripp and I put together. They turned out beautifully and were a lot of fun to make. I’ve used those pieces as giveaways at the book launch post, as well as various web giveaways, and people seem to like them. I’ve been able to post some pictures of people wearing those, and that’s been fun as well. I made sure the pieces I handed out at WorldCon had chains with them, so people could put them on immediately and many did. I also made special versions for blurbers and other people involved with the book design.
• Sending out an email: I sent out an email listing what people could do to promote Near + Far. I sent it to friends, fans, fellow writers, anyone I thought might be interested, and tried not to be too spammy about it, including a way they could remove themselves from my mailing list.
• Contacting book bloggers and reviewers: I contacted a number of people, making my list simply by poking around on popular spec fic sites to look at their blogrolls. I’d intended to set up a blog tour, but didn’t get my act together on that, so there was no organized effort along those lines, but I did do a number of interviews.
• Getting stories out there in both audio and print form: Figuring that samples of my work were one of the best ways to intrigue people, I sent out a lot of stories, including a number of audio reprints. I made sure that in the bio statements for each of these I mentioned the new book.
• Goodreads giveaway: I set up a Goodreads giveaway, following the excellent suggestions Emily Chand laid out in How to Run a Goodreads Giveaway with Maximal Results. The giveaway is currently on its last day, with 752 people requesting it, which seems like a good result, particularly since a third to half of them have added it to their to-read list.
• Blog giveaway: I gave away three pieces of jewelry on the blog, and had about a hundred entries all together. In retrospect, I might follow the poilicy mentioned in the Goodreads piece and just distribute one thing at a time, but next week I’ll be doing a sticker giveaway with stickers from the interior art.

So what’s in store for this week? Well, mostly preparing for a trip to the Baltimore Book Festival. I’ll be taking some stickers and jewelry along with me, but my focus is selling books. Beyond that, I’m continuing to send fiction out (got six pieces circulating over the weekend), preparing for another Goodreads giveaway, the aforementioned sticker giveaway, and trying a giveaway on Shelfari as well.

What all have I neglected? I’m still struggling with the mobile app intended to accompany the book, for one. I’d hoped to have more audio available, but still need to work on recording that (along with some other pieces I’ve promised to narrate). Overall, I’d give myself a solid B for my efforts, but I’ve made plenty of notes of things to do better next time.

Here’s five gifts for the writer on your list (even if it’s yourself).

A little history. One of my favorite reads this year was Bud Webster’s Past Masters: And Other Bookish Natterings. Bud’s book combines hearty doses of interesting history with some deliciously thorough reading lists, that will only lead you to more and more reading. Bud always managed to tell me something about the writers that I didn’t know but which shed more light (and interest) on the stories I already loved. Heartily recommended, particularly if you’re well-read in the SF field and want to know more about some of its greats.

A little inspiration. WonderBook: The Illustrated Guide to Creating Imaginative Fiction is a fabulous, gorgeous book about writing created by Jeff VanderMeer and Jeremy Zerfoss that will inspire and amuse. There’s a lot of writing books produced each year – this is not only the nicest of this year’s, but one well worth dipping into over and over again.

A little fuel. Writers usually require coffee. This year, due to this blog post by Chuck Wendig, I’ve become a fan of the Chemex coffeemaker. It’s got a nice little ritual to coffee-making that helps start the day right. Or a pound of fancy weasel-butt process coffee, if you want to go all out. Uncaffeinated writer? Get them a gift certificate and let them pick their own liquid.

A little efficiency. Dragon Dictate is dictation software available for Windows and Mac (although check what OS you’re running, a version hasn’t been released yet for the latest Mac update.) I love Dragon Dictate and think it makes me significantly more productive. It does take a little getting used to, but once you’ve worked with it a while, writing by hand feels archaic. And slooooooow.

A little notebook. Though it may seem unoriginal, writers always need notebooks. There’s a reason Moleskines keep being popular. Toss in a few fancy pens like this or these for a coordinated gift.