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Five More Ways to Increase Your Blog Readership

picture of a tortoisehell cat
When in doubt, go with a picture of your cat. But do include a picture of SOME kind, no matter what.
I blogged a couple of days ago with five ways to increase your blog readership. Here’s an additional five that I hope are helpful for those who like to look at their numbers every once in a while. But remember — writing always comes first!

  1. Be a pro. Proofread and remove errors. If someone points one out to you, fix it and thank them for the feedback. Make your posts look professional, not hastily assembled or sloppy. The appearance of the post can’t help but make an impression. Take the time to preview the post and make sure all links lead to the right place.
  2. Monitor results. You won’t know what works unless you’re looking at the data, even if it’s at the topmost level of “how many comments?” (This is a bad metric because so often the answer is “none.”)

    3. Your profile matters. Fill out your profile on social networks and make sure it includes your website’s URL. This adds to its search engine ranking, making it appear higher in search engine results.

  3. Pay attention to the Zeitgeist. Pulling your blog topics from Google or Twitter trends can be a good idea — as long as you have something useful to say. Don’t hashtag for the hell of it.
  4. Content trumps cash. Producing good, interesting, useful content will outperform any amount of money thrown at advertising. I find that some social networks send me coupons to use on advertising every once in a while and I do use those — but once they’re used up, I stop the campaign.
  5. Promote other people. This gives you good content if the recommendations are wholehearted and worthwhile.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Let's Retain ALL the Rights!

Picture of a handwritten pageOne of the questions being raised repeatedly on a discussion board I participate on is the question of electronic rights. Should a magazine be able to buy a story and display it on their website in perpetuity without additional payment? Does it make a different whether or not it’s behind a paywall? If there’s no additional payment, when should rights revert? What happens with something like an anthology that is in electronic form and hence won’t go out of print the way a hard-copy edition does?

I’m presuming that most people reading this know that normally when you “sell” a story to a publication, what they’re actually buying is the right to publish it in a particular form. You, the author, retain any rights not spelled out in the contract. You can (and I encourage you to) sell the story again as a reprint, and you may want to look at forms like audio or in another language.

This is something that’s still very new, and it’s not something that’s been factored in when lists like SFWA-qualifying markets were put together. It’s not mentioned on sites like Ralan.com or the Submission Grinder. As a writer, though, you need to be aware of what you’re selling.

Take some time to skim through the contract and find out what the publication is buying. What’s the “exclusive period,” the period where they are the only ones that can print it? What forms are they planning to release your work in? Here’s a Columbia Law School resource that may be helpful in trying to decipher legalese.

If you’re publishing, how do you feel about perpetual rights? Is the horse already well out of the barn as far as that goes, or can writers push back on the practice of acquiring perpetual rights without payment?

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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A Couple of Flash Fiction Recommendations for 3/19/2013

I really like this flash piece. It’s lovely and sweet. “Beholder” by Sarah Grey on Flash Fiction Online.

Another flash piece, this time from the inimitable Folly Blaine, Scattered.

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