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Social Media and Internet Links for November, 2014

Photo of a clock shaped like a Neko Cat, altered with the Percolator app.
Covers the basics of creating and maintaining an online presence for writers. What you need on a website, how to effectively use social media, how to find readers via social media, what free resources are available to writers, whether it's worth it to pay for online advertising, and, most importantly, how to promote yourself online without using all your valuable writing time.
Nobody reading your blog? 10 reasons to persist!: Tne more than valid reasons to keep blogging, even when the only person commenting is your mother.
12 Places to Find Fabulous Content: Some good stuff here that’s adaptable to whatever type of blog one might be working with. “Your own bloopers,” for example, is a nice one.
How to Use Social Media Listening to Create Better Content for Your Audience: Along the same lines, identify relevant topics to write about on social media as well as identifying influencers and building relationships.
How to Get Interviewed by Popular Blogs (Even If You’re Not a Big Shot): If you’re trying to build your authority — as well as links to your website — getting interviewed is a valid strategy. This should help get you started, but be aware it requires a little bit of brazeness.
Content Distribution Tools: A variety of additional ways to share content, such as a list on List.ly
13 Experts on How To Promote Content Before Hitting Publish: Some of these steps seem more actionable than others, but some useful stuff to think about when strategizing content production.
7 Practical Ways to Find Content Your Followers Will Love: Primarily about tools rather than different approaches. Covered are Buffer, BuzzSumo, ContentGems, Feedly, HootSuite, Klout, and Swayy.

Community
Building a Sustainable Community. As a sometimes moderator of the SFWA boards, and the person the moderators currently report to, I keep an eye out for interesting or useful community building pieces. This is one,although it’s aimed at a community of fans.

Privacy and Security
No one knows where it came from, but there’s new spyware called Regin out there, and it is widespread in crucial industries such as energy, telecom, hospitality, and travel. It’s there and actively monitoring, but experts don’t know why. “Once they [Regin’s operators] gain access, they can remotely control a person’s keyboard, monitor Internet activity, and recover deleted files….O’Murchu said Regin is part of a disquieting trend of government-written and government-enacted malware.”

Social Media
What Is Pinterest? A Database of Intentions: An interview with Evan Sharp, one of Pinterest’s co-founders, about the image-centered social network. “What’s cool is that because every object was put there by a person. It’s not the largest inventory in the way that maybe a nerd like me would get excited about. But everything that’s on there, at least one human found interesting, so there is a very good chance that at least one other human is going to find that interesting. So, it’s a good set of objects. It’s the world’s largest set of objects that people care about.”
I put a couple of Twitter-related blog posts out in November. They were Twitter Basics and Best Practices and The One Twitter List You Should Be Keeping: My thoughts on some Twitter best practices.
2014 Social Media Image Size Cheat Sheet: “Understanding why you should use images is the easy part. It’s the mastering of how to actually do it that can be tricky. In addition to finding the right images to post, tweet, pin, and share across your different networks; you also need to figure out the right dimensions for your images, as well.” That’s pretty dead on, which makes this a very useful resource.
The 10 Latest and Greatest Social Media Strategies to Boost Your Results and Save You Time: Some useful and interesting stuff here, at least a couple of which I plan to try.
Social Sharing Powerhouses: Some places (or strategies) you may not be trying, like Guy Kawasaki’s approach of tweeting a piece of content four times over the course of eight hours.
10 Data-Driven Steps To Dominate LinkedIn Publishing: I still don’t feel like I’ve got a good handle on how to use LinkedIn, but this article may provide a decent starting point.
Whats the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? Unsurprisingly, being able to schedule content plays a part here too. Includes the 12 tasks of a social media manager.
8 Piece-of-Cake Ways to Get More Pinterest Followers: Pinterest remains a social network of interest to me. These are some decent best practices for posting on there.

Technology
10 Boring PR Tasks to Automate: Some of this is probably stuff you don’t worry about doing, like tracking the click rate of your e-mails, but I strongly suggest automating social media where you can with something like the Buffer app.
What do I mean when I say something like click rate? Here’s a basic overview of terms like click rate and conversion.
List-Building Strategies: Your email list is supposed to be your best place for selling things. Here’s some hints on building that mailing list.
7 Indispensable and Free Website Graders and Content Scorers: Some useful ways to look at your website for weak spots. Very nice to have something to looks at accessibility issues, which is a review that (IMO) websites should conduct every year.
How Big is Email? This big.

I follow links like this in order to keep my next edition of Creating an Online Presence up to date. If you want to track my links as they occur, you can follow me on Delicious. If you’re interested in the next online class on it, it’s Sunday morning, February 15th, 2015, 9:30 AM-12:30 PM PST. The cost is $89 for former students; $99 for new students.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

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Documents of Tabat: Artists of Tabat
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What are the documents of Tabat? In an early version of the book, I had a number of interstitial pieces, each a document produced by the city: playbills, advertisements, guide book entries. They had to be cut but I kept them for web-use. I hope you enjoy this installment, but you’ll have to read Beasts of Tabat to get the full significance. -Cat

An Instructive Listing of the Major Artists of Tabat, being Pamphlet #5 of the series of “A Visitor’s Guide to Notables of Tabat,” Spinner Press, author unknown.

Tabat’s art tradition is well established, and not a mere copy of the practices and schools of the Old Continent, as has been charged against the artists of Verranzo’s New City. Tabat’s artists build upon the traditions of the past while innovating and creating anew in a way that reflects the diversity and history of the city. When making conversation about the city’s art, it is useful to know the names of its leading figures.

1The cousin of famous Gladiator Bella Kanto, Leonoa Kanto is a figure in her own right, known for an eye that catches remarkable depth of detail and a willingness to speak about her work and how it relates to the day’s influences unmatched by other artists.

Descendent of a long line of sculptors and artists, Coe Firaubo has produced statues that adorn the Ducal gardens and the College of Mages grounds, where his most famous work, “Truth defeats the Serpents of Falsehood,” is situated.
An artist who has only recently risen to prominence, Etaya Wain uses nothing but natural elements in his artwork, employing homemade dyes and natural substances, many of them specifically taken from the north and celebrating its influence on Tabat.

Tailuaba Cloudseeker chooses to draw on supernatural influences (and magical animals) in the creation of her work, and both her subjects and her methods reflect her former Training as a Mage.

All of Tabat has lately been buzzing about unknown artist Flora, whose work is made of dried flowers, stuffed Fairies, and other creative taxidermy. The work is sold through Bernarda Manycloaks’ gallery, which has refused to disclose anything more about the artist and his or her work.

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Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

#sfwapro

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WIP Teaser: Her Windowed Eyes, Her Chambered Heart

Image of story notes
Example from a different story showing the first notes made when plotting out "Rappacini's Crow." Not every detail here got used, but the notes helped me keep fleshing out the idea until I was ready to write it.
Here’s a snippet from what I’ve been working on today. Peeps who attended the Plotting class yesterday (which was AWESOME) – this is the steampunk horror story that I showed you the initial notes for.

A frenzy of fretwork adorned the house’s facade, but it was splintery, paint peeling in long shaggy spirals that fuzzed the puzzled outlines. The left side drooped like the face of a stroke victim, windows staring blindly out, cataracted with the dusty remnants of curtains.

Marshall Artemus Smith thought that it would have given a human man the chills. He glanced back at Elspeth to see how she was taking, but her face was chiseled and resolute as a fireman’s axe.

“You all right?”

She swabbed at her forehead with a bare forearm, leaving streaks of dark wet dirt. “Thank your lucky stars you don’t feel the heat,” she rasped.

Hot indeed if enough to irritate her into mentioning that. He chose to ignore it.

The house sagged amid slumping cottonwoods, clusters of low-lying groves, their leaves indifferent ovals of green and pale brown. Three stories, and above that, two cupolas thrust upward into the sky, imploring, the left one tilted at an angle.

His spurs jingled as he clanked up the front steps. His eyes ratcheted over the scene for clues, but it was clear that their fugitive had entered by the front door, which hung a few inches ajar.

Wood creaked under Elspeth’s slower treads. “This was his mother’s house,” she said.

She’d gone over the files meticulously as always, then summed up the details for him as they’d ridden along. He ticked through them in his head.
“The scientist?”

“Angeline Pinkney, yes. She helped discover how to harness phlogiston. They had her working on the war effort till she was dying of rotlung. Then she retired out here and lasted another two years.”

Phlogiston, the most precious material in the world, capable of fueling marvelous machines like himself. He carried a scraping of it, small as a fingernail clipping, deep in his midsection. Once a year, it was replaced, but it was valuable enough that he’d had people try to kill him for it before.

So far none had succeeded.

Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon..

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