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Social Media and Internet Links for November, 2014

Photo of a clock shaped like a Neko Cat, altered with the Percolator app.
Covers the basics of creating and maintaining an online presence for writers. What you need on a website, how to effectively use social media, how to find readers via social media, what free resources are available to writers, whether it's worth it to pay for online advertising, and, most importantly, how to promote yourself online without using all your valuable writing time.
Nobody reading your blog? 10 reasons to persist!: Tne more than valid reasons to keep blogging, even when the only person commenting is your mother.
12 Places to Find Fabulous Content: Some good stuff here that’s adaptable to whatever type of blog one might be working with. “Your own bloopers,” for example, is a nice one.
How to Use Social Media Listening to Create Better Content for Your Audience: Along the same lines, identify relevant topics to write about on social media as well as identifying influencers and building relationships.
How to Get Interviewed by Popular Blogs (Even If You’re Not a Big Shot): If you’re trying to build your authority — as well as links to your website — getting interviewed is a valid strategy. This should help get you started, but be aware it requires a little bit of brazeness.
Content Distribution Tools: A variety of additional ways to share content, such as a list on List.ly
13 Experts on How To Promote Content Before Hitting Publish: Some of these steps seem more actionable than others, but some useful stuff to think about when strategizing content production.
7 Practical Ways to Find Content Your Followers Will Love: Primarily about tools rather than different approaches. Covered are Buffer, BuzzSumo, ContentGems, Feedly, HootSuite, Klout, and Swayy.

Community
Building a Sustainable Community. As a sometimes moderator of the SFWA boards, and the person the moderators currently report to, I keep an eye out for interesting or useful community building pieces. This is one,although it’s aimed at a community of fans.

Privacy and Security
No one knows where it came from, but there’s new spyware called Regin out there, and it is widespread in crucial industries such as energy, telecom, hospitality, and travel. It’s there and actively monitoring, but experts don’t know why. “Once they [Regin’s operators] gain access, they can remotely control a person’s keyboard, monitor Internet activity, and recover deleted files….O’Murchu said Regin is part of a disquieting trend of government-written and government-enacted malware.”

Social Media
What Is Pinterest? A Database of Intentions: An interview with Evan Sharp, one of Pinterest’s co-founders, about the image-centered social network. “What’s cool is that because every object was put there by a person. It’s not the largest inventory in the way that maybe a nerd like me would get excited about. But everything that’s on there, at least one human found interesting, so there is a very good chance that at least one other human is going to find that interesting. So, it’s a good set of objects. It’s the world’s largest set of objects that people care about.”
I put a couple of Twitter-related blog posts out in November. They were Twitter Basics and Best Practices and The One Twitter List You Should Be Keeping: My thoughts on some Twitter best practices.
2014 Social Media Image Size Cheat Sheet: “Understanding why you should use images is the easy part. It’s the mastering of how to actually do it that can be tricky. In addition to finding the right images to post, tweet, pin, and share across your different networks; you also need to figure out the right dimensions for your images, as well.” That’s pretty dead on, which makes this a very useful resource.
The 10 Latest and Greatest Social Media Strategies to Boost Your Results and Save You Time: Some useful and interesting stuff here, at least a couple of which I plan to try.
Social Sharing Powerhouses: Some places (or strategies) you may not be trying, like Guy Kawasaki’s approach of tweeting a piece of content four times over the course of eight hours.
10 Data-Driven Steps To Dominate LinkedIn Publishing: I still don’t feel like I’ve got a good handle on how to use LinkedIn, but this article may provide a decent starting point.
Whats the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? Unsurprisingly, being able to schedule content plays a part here too. Includes the 12 tasks of a social media manager.
8 Piece-of-Cake Ways to Get More Pinterest Followers: Pinterest remains a social network of interest to me. These are some decent best practices for posting on there.

Technology
10 Boring PR Tasks to Automate: Some of this is probably stuff you don’t worry about doing, like tracking the click rate of your e-mails, but I strongly suggest automating social media where you can with something like the Buffer app.
What do I mean when I say something like click rate? Here’s a basic overview of terms like click rate and conversion.
List-Building Strategies: Your email list is supposed to be your best place for selling things. Here’s some hints on building that mailing list.
7 Indispensable and Free Website Graders and Content Scorers: Some useful ways to look at your website for weak spots. Very nice to have something to looks at accessibility issues, which is a review that (IMO) websites should conduct every year.
How Big is Email? This big.

I follow links like this in order to keep my next edition of Creating an Online Presence up to date. If you want to track my links as they occur, you can follow me on Delicious. If you’re interested in the next online class on it, it’s Sunday morning, February 15th, 2015, 9:30 AM-12:30 PM PST. The cost is $89 for former students; $99 for new students.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

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In Celebration of International Women's Day: Feminist Futures Storybundle

Names of Authors in the StorybundleI’m so pleased that my Feminist Futures Storybundle came out in time for International Women’s Day! This bundle celebrates some of the best science fiction being written by women today, gathering a wide range of outlooks and possibilities, including an anthology that gives you a smorgasbord of other authors you may enjoy!

This is my favorite bundle so far, although I’m already assembling one in my head for next year that will be even better and more diverse. Why? Because I used to work in the tech industry, and there I saw how diversity could enhance a team and expand its skillset. Women understand that marketing to women is something other than coming up with a lady-version of a potato chip designed not to crunch or a pink pen sized for our dainty hands. Diversity means more perspectives, and this applies to science fiction as well. I am more pleased with this bundle than any I’ve curated so far.

In her feminist literary theory classic How to Suppress Women’s Writing, science fiction author Joanna Russ talked about the forces working against the works of women (and minority) writers. A counter to that is making a point of reading and celebrating such work, and for me this bundle is part of that personal effort, introducing you to some of my favorites. Ironically enough this bundle idea started with a particular book, Native Tongue by Suzette Haden Elgin, that fell through at the last minute sadly “” but that’s all the more reason to do this theme again next year for Women’s History month again. 😉 But don’t wait till then – you can find the Elgin book currently available online and it’s worth the read.

And in the name of expanding one’s knowledge and enjoyment of women writing SF, the majority of these books are first volumes of series, and I hope if you enjoy them, you’ll find the others as well as telling other people about them. The Kirstein series is the only one where not all the books are available; she’s currently working on book five and plans seven altogether. Many of them are independently or small press published, showing the depth and quality of work such publishing venues can yield.

I come to the task of writing these notes having just finished reading through a slush pile for an anthology I’m editing, If This Goes On, devoted to political science fiction. Some of the themes there are echoed in some of the works here, and it’s been interesting to note the resonances. Other books in the bundle are more lighthearted or escapist. I hope everyone will find at least a few they enjoy, and that many readers will join me in thinking they’re all swell.

I’ll be doing some video interviews with authors about their books – look for the hashtag #thefutureisfeminist on social media or subscribe to my Youtube channel or newsletter to make sure you get notified when they appear!

Here’s the bundle participants:

Athena Andreadis has produced multiple anthologies focused on women writers and I’ve had the pleasure of being in her anthology The Other Half of the Sky. Its sequel To Shape The Dark focuses on female scientists doing science in ways that move outside the traditional modes. This solid, intriguing anthology holds more than a few creative, inventive stories that you will enjoy.

L. Timmel Duchamp’s Alanya to Alanya is the first volume of her Marq’ssan cycle. Like the Gussoff book, it’s set in a near future Seattle and world that has become fiercely divided by gender, visited by aliens with very different ideas about such things. Political and intricate, this book pulls no punches in setting up a world that echoes that of The Handmaid’s Tale while remaining a unique vision. DuChamp is also a literary scholar and publisher; her Aqueduct Press is publishing great stuff.

Caren Gussoff’s The Birthday Problem is set in a near-future Seattle where a nannite plague has overtaken the world. It deals with issues of connection and mathematics in a multiple point of view narrative that showcases her ability with evocative, illuminating prose, and contains figures like former-WNBA center Didi VanNess and The King of Seattle, an ex-rockstar now living in one of Seattle’s iconic landmarks, as well as thirty cats named Ira.

M.C.A. Hogarth’s Spots the Space Marine features a military heroine who’s also a parent in a book that has aptly been called “Pollyanna meets Starship Troopers”. If you’re not familiar with Hogarth’s work, I urge you to check it out. If you’re a fan of furry fiction, you’ll particularly enjoy her Pelted Universe works, but another favorite of mine is Black Blossom.

Happy Snak by Nicole Kimberling is a fresh and funny romp detailing the travails of running a fast-food enterprise in space as unhappy proprietor Gaia Jones finds her life growing increasingly complicated. My only sorrow is that there isn’t a sequel, because Happy Snak is comfort food of the highest grade,

The Steerswoman by Rosemary Kirstein is the first in a fantastic series by the same name. This is a terrific book with a landscape that fascinates and a protagonist exploring that world and its challenges carefully and methodically, to the best of her efforts. I was delighted to be able to secure this book for the bundle.

Louise Marley’s The Terrorists of Irustan deals with a world where women’s roles are severely limited “” and details the struggle as they begin to fight back. Louise writes under a variety of names, including Cate Campbell, Louisa Morgan, and Toby Bishop, every time with an elegance and empathy that is showcased in this early book of heres.

Vonda N. McIntyre is a favorite writer of mine, and here I’ve stuffed a little extra value in the bundle for you with not one but four books in this Starfarers omnibus edition from the Book View Cafe. When a group of scientists find their alien contact project has been cancelled, they go to extreme measures to keep it going. Also: intelligent squidmoths. Does it get better than intelligent squidmoths?

Kristine Smith is working in military sf and doing it with panache and grace in the Jani Kilian series. Tight and fast, Code of Conduct will pull you into one of my favorite series, with a set of characters and fascinating worldbuilding that will leave you scrambling to find the next volume in this five book series.

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You Should Read This: Poetry As Insurgent Art by Lawrence Ferlinghetti

Abstract image resembling a shadow over dots
You must decide if bird cries are cries of ecstasy or cries of despair, by which you will know if you are a tragic or a lyric poet. -Lawrence Ferlinghetti
One of the distinctions that I sometimes hear people making is “regular” Sf and “literary” SF, usually with some baggage about the literary SF being art. I say, if you’re making something you don’t really interact with for food, shelter, or clothing (and even then, in some cases), you are probably making art.

Word-wrangling is art, no matter whether it is used for the lowest purposes or the most exalted, and the artist who relaxes and enjoys it learns to use artful techniques for the entertainment or edification of her/his readers. And they may, in that process, create something lasting.

At the same time, a dose of art in whatever form — visual, music, verbal — can shake things loose in our heads to the point where better and more interesting words fall out. This is why you should read books like Poetry as Insurgent Art.

Here’s Ferlinghetti himself on the notion of rejecting poetry, aka all that artsy stuff.

Don’t let them tell you poetry is bullshit.

Don’t let them tell you poetry is for the birds.

Have a good laugh at those who tell you poets are misfits or potential terrorists and a danger to the state.

Don’t let them tell you poetry is a neurosis that some people never outgrow.

Laugh at those who tell you poetry is all written by the Holy Ghost and you’re just a ghost-writer.

Don’t ever believe poetry is irrelevant in dark times.

If you’ve ever been inside Ciy Lights Bookstore in San Francisco, you’ve walked the same floorboards as Ferlinghetti, who co-founded the store with Peter Martin in 1953. He and Shig Murao, the manager, were arrested in 1956 on obscenity charges for selling copies of Allan Ginsberg’s Howl.

Why should you read this? I tell you what. I’ll let Ferlinghetti speak for himself by quoting the beginning of Poetry as Insurgent Art.

I am signaling you through the flames.

The North Pole is not where it used to be.

Manifest Destiny is no longer manifest.

Civilization self-destructs.

Nemesis is knocking at the door.

What are poets for, in such an age? What is the use of poetry?

The state of the world calls out for poetry to save it. (A voice in the wilderness!)

If you would be a poet, create works capable of answering the challenge of apocalyptic times, even if this means sounding apocalyptic.

You are Whitman, you are Poe, you are Mark Twain, you are Emily Dickinson and Edna St. Vincent Millay, you are Neruda and Mayakovsky and Pasolini, you are an American or a non-American, you can conquer the conquerers with words.

If you would be a poet, write living newspapers. Be a reporter from outer space, filing dispatches to some supreme managing editor who believes in full disclosure and has a low tolerance for bullshit.

Ferlinghetti should be read as a subversive act:

The idea of poetry as an arm of class war disturbs the sleep of those who do not wish to be disturbed in the pursuit of happiness.

The poet by definition is the bearer of Eros and love and freedom and thus the natural-born non-violent enemy of any police state.

Read this for the sake of poetry, “the last lighthouse in rising seas.”

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