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Social Media and Internet Links for November, 2014

Photo of a clock shaped like a Neko Cat, altered with the Percolator app.
Covers the basics of creating and maintaining an online presence for writers. What you need on a website, how to effectively use social media, how to find readers via social media, what free resources are available to writers, whether it's worth it to pay for online advertising, and, most importantly, how to promote yourself online without using all your valuable writing time.
Nobody reading your blog? 10 reasons to persist!: Tne more than valid reasons to keep blogging, even when the only person commenting is your mother.
12 Places to Find Fabulous Content: Some good stuff here that’s adaptable to whatever type of blog one might be working with. “Your own bloopers,” for example, is a nice one.
How to Use Social Media Listening to Create Better Content for Your Audience: Along the same lines, identify relevant topics to write about on social media as well as identifying influencers and building relationships.
How to Get Interviewed by Popular Blogs (Even If You’re Not a Big Shot): If you’re trying to build your authority — as well as links to your website — getting interviewed is a valid strategy. This should help get you started, but be aware it requires a little bit of brazeness.
Content Distribution Tools: A variety of additional ways to share content, such as a list on List.ly
13 Experts on How To Promote Content Before Hitting Publish: Some of these steps seem more actionable than others, but some useful stuff to think about when strategizing content production.
7 Practical Ways to Find Content Your Followers Will Love: Primarily about tools rather than different approaches. Covered are Buffer, BuzzSumo, ContentGems, Feedly, HootSuite, Klout, and Swayy.

Community
Building a Sustainable Community. As a sometimes moderator of the SFWA boards, and the person the moderators currently report to, I keep an eye out for interesting or useful community building pieces. This is one,although it’s aimed at a community of fans.

Privacy and Security
No one knows where it came from, but there’s new spyware called Regin out there, and it is widespread in crucial industries such as energy, telecom, hospitality, and travel. It’s there and actively monitoring, but experts don’t know why. “Once they [Regin’s operators] gain access, they can remotely control a person’s keyboard, monitor Internet activity, and recover deleted files….O’Murchu said Regin is part of a disquieting trend of government-written and government-enacted malware.”

Social Media
What Is Pinterest? A Database of Intentions: An interview with Evan Sharp, one of Pinterest’s co-founders, about the image-centered social network. “What’s cool is that because every object was put there by a person. It’s not the largest inventory in the way that maybe a nerd like me would get excited about. But everything that’s on there, at least one human found interesting, so there is a very good chance that at least one other human is going to find that interesting. So, it’s a good set of objects. It’s the world’s largest set of objects that people care about.”
I put a couple of Twitter-related blog posts out in November. They were Twitter Basics and Best Practices and The One Twitter List You Should Be Keeping: My thoughts on some Twitter best practices.
2014 Social Media Image Size Cheat Sheet: “Understanding why you should use images is the easy part. It’s the mastering of how to actually do it that can be tricky. In addition to finding the right images to post, tweet, pin, and share across your different networks; you also need to figure out the right dimensions for your images, as well.” That’s pretty dead on, which makes this a very useful resource.
The 10 Latest and Greatest Social Media Strategies to Boost Your Results and Save You Time: Some useful and interesting stuff here, at least a couple of which I plan to try.
Social Sharing Powerhouses: Some places (or strategies) you may not be trying, like Guy Kawasaki’s approach of tweeting a piece of content four times over the course of eight hours.
10 Data-Driven Steps To Dominate LinkedIn Publishing: I still don’t feel like I’ve got a good handle on how to use LinkedIn, but this article may provide a decent starting point.
Whats the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? Unsurprisingly, being able to schedule content plays a part here too. Includes the 12 tasks of a social media manager.
8 Piece-of-Cake Ways to Get More Pinterest Followers: Pinterest remains a social network of interest to me. These are some decent best practices for posting on there.

Technology
10 Boring PR Tasks to Automate: Some of this is probably stuff you don’t worry about doing, like tracking the click rate of your e-mails, but I strongly suggest automating social media where you can with something like the Buffer app.
What do I mean when I say something like click rate? Here’s a basic overview of terms like click rate and conversion.
List-Building Strategies: Your email list is supposed to be your best place for selling things. Here’s some hints on building that mailing list.
7 Indispensable and Free Website Graders and Content Scorers: Some useful ways to look at your website for weak spots. Very nice to have something to looks at accessibility issues, which is a review that (IMO) websites should conduct every year.
How Big is Email? This big.

I follow links like this in order to keep my next edition of Creating an Online Presence up to date. If you want to track my links as they occur, you can follow me on Delicious. If you’re interested in the next online class on it, it’s Sunday morning, February 15th, 2015, 9:30 AM-12:30 PM PST. The cost is $89 for former students; $99 for new students.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

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On Writing: Building Connections

Picture of father and son
Here's one of my newer connections, nephew Mason. Even though he's exhausted his father, he's still cuddling up while watching "Adventure Time" with the rest of us.
I had a wonderful time talking to Shaun Duke and Jen Zink of the Skiffy and Fanty Show last week. The podcast is up here. If you enjoy it and use iTunes, show them a little love with a rating on there.

A reason the interview wa so enjoyable was that they asked really interesting, incisive questions about the stories in Near + Far, in that way a writer desires and dreads at the same time, where they’re seeing some of your psyche’s underpinnings shaping the stories that you create. I’ve been mulling over some of those questions since then, and was thinking about one on the bus home the other day.

They pointed to many of the stories being about the need for connection, with characters like the protagonist of “Angry Rose’s Lament” being addicted to a drug that makes him feel connected, the hero of “Therapy Buddha” projecting all his needs onto a toy, or Sean Marksman’s ultimate fate in “Seeking Nothing.” Going through other stories in my head, I see the theme of connection coming up in various forms throughout. I think that’s a basic human need, one born of monkey roots, an instinct to be with the other monkeys.


Connection’s been something I’ve sought throughout my life. I was a brainy and isolated child, and still am to some extent. NowadaysI work in a profession that requires stretches of isolation in order to produce. So I value my time spent with other people, and particularly writers and likeminded people. I know that I’m happiest when I’ve got a group of interesting and lovely friends doing wonderful things and setting the world afire, just as I know that without some of them I would be a much different person.

Still, it’s not something I’m alone in exploring, as a writer. Human connections — gone awry, gone swimmingly, mistaken or acute, agape or philia or eros — are what fiction is made of.

At a panel at this year’s Worldcon, a fellow panelist got quite huffy when I mentioned the idea that fiction teaches us about being human. He found the idea outmoded and far too 19th century. Perhaps the divergence lay in our conceptions of what the word “teach” means — and perhaps “demonstrates” or “discusses” would be a better verb there, but I don’t know. We’re all just flailing about trying to fit into our own particular monkey packs and we’re watching the other monkeys to see what they’re doing and what we’re supposed to be doing. Don’t we read fiction to find some of that information? Perhaps we don’t say to ourselves, “I will be like character X in Book Y,” but we do think about heroes. We try to be better human beings sometimes because we have their examples. Or perhaps to avoid whatever fictional fate they fell prey to.

So, yeah. Connections. In fiction, the connections between characters, the way they choose to interpret word or gesture or telepathic scream. In the absence of human (or perhaps, intelligent, rather than human) connection, they make imaginary ones, creating fiction within fiction. That’s one of the things I’m looking at in the book I’m currently working on, focusing on the connections between the main character and the beings around her. It’s let me plunge into her head in a way I haven’t before, and I’m enjoying the heck out of it, connecting with her.

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WIP: The Ghost Installers

photo of an electric ghostHere’s a bit from the story I’m trying to finish up today, a young adult piece tentatively entitled “The Ghost Installers.” It actually came out of a dream that I had – a good reason to be keeping a dream journal.

We talked about that recently in a class – the need to listen to your unconscious mind, to pay attention to dreams and serendipitous slips of the tongue. To nourish it with a variety of arts and make sure its senses are satisfied. To give it space in which to express itself. Sometimes when I’m drawing, that’s when a story that’s mentally knotted begins to untwist itself and show me what my mind is trying to do with it.

The dream was just a moment, an image/situation that I won’t describe for fear of spoilers. Talking to Wayne about it the next morning, I found a story idea emerging, which we batted back and forth, applying the classic try/fail, try/fail, try/succeed algorithm, until it was fleshed out to the point that I jotted down a 250 word outline. Now I’m working through that from scene one till the end, but I think if I get stuck along the way, I might try moving to the ending and writing it, advice from this excellent post about writing process by Kameron Hurley that I wanted to point to.

Here’s a bit from the beginning. Penny and her dad have just moved into their new house, so new that pieces of it are still being worked on. It’s two in the morning, and she’s just snuck in after hanging out with her friends in a nearby park.

She had a penlight in her pocket, although the battery was almost out from using it in the park. She crept towards the attic stairs. The solidity of the little light wrapped in her fingers reassured her, although it could hardly be used as a weapon.

Maybe some animal that wandered in? A raccoon or something. Maybe a cat?

She held her breath, as she crept up the stairs. Was that”¦voices?

“Goddammit, Mysa, hand me the calipers, this one’s a bitch,” someone said.

“Keep your voice down, Brian! There’s a family sleeping downstairs.”

“Who futzed up the schedule? These are supposed to go in before anyone arrives.”

“That’s why this one’s high-priority. They moved in three days ago.”

A mutter of Irritation. “Everything’s high priority.”

Penny swallowed down the lump of fear in her throat. Who are these people and what are they doing here? They sounded like the sort of people who’d been working on the house all along, but why were they installing something at two in the morning? She hesitated, then progressed upward a few more steps. A few more and she’d be able to see what they were doing. Speculations raced through her head, but she couldn’t figure out anything that would fit. This was all too weird.

But the pair, once she could glimpse them, seemed ordinary enough. They wore black coveralls and matching black stocking caps. The taller one was fiddling with something attached to the highest point of the roof. And then she noticed what wasn’t ordinary at all. His feet hung in the air. Unsupported, dangling just enough to show that he wasn’t standing on something that she couldn’t see.

Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon..

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