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Social Media and Internet Links for November, 2014

Photo of a clock shaped like a Neko Cat, altered with the Percolator app.
Covers the basics of creating and maintaining an online presence for writers. What you need on a website, how to effectively use social media, how to find readers via social media, what free resources are available to writers, whether it's worth it to pay for online advertising, and, most importantly, how to promote yourself online without using all your valuable writing time.
Nobody reading your blog? 10 reasons to persist!: Tne more than valid reasons to keep blogging, even when the only person commenting is your mother.
12 Places to Find Fabulous Content: Some good stuff here that’s adaptable to whatever type of blog one might be working with. “Your own bloopers,” for example, is a nice one.
How to Use Social Media Listening to Create Better Content for Your Audience: Along the same lines, identify relevant topics to write about on social media as well as identifying influencers and building relationships.
How to Get Interviewed by Popular Blogs (Even If You’re Not a Big Shot): If you’re trying to build your authority — as well as links to your website — getting interviewed is a valid strategy. This should help get you started, but be aware it requires a little bit of brazeness.
Content Distribution Tools: A variety of additional ways to share content, such as a list on List.ly
13 Experts on How To Promote Content Before Hitting Publish: Some of these steps seem more actionable than others, but some useful stuff to think about when strategizing content production.
7 Practical Ways to Find Content Your Followers Will Love: Primarily about tools rather than different approaches. Covered are Buffer, BuzzSumo, ContentGems, Feedly, HootSuite, Klout, and Swayy.

Community
Building a Sustainable Community. As a sometimes moderator of the SFWA boards, and the person the moderators currently report to, I keep an eye out for interesting or useful community building pieces. This is one,although it’s aimed at a community of fans.

Privacy and Security
No one knows where it came from, but there’s new spyware called Regin out there, and it is widespread in crucial industries such as energy, telecom, hospitality, and travel. It’s there and actively monitoring, but experts don’t know why. “Once they [Regin’s operators] gain access, they can remotely control a person’s keyboard, monitor Internet activity, and recover deleted files….O’Murchu said Regin is part of a disquieting trend of government-written and government-enacted malware.”

Social Media
What Is Pinterest? A Database of Intentions: An interview with Evan Sharp, one of Pinterest’s co-founders, about the image-centered social network. “What’s cool is that because every object was put there by a person. It’s not the largest inventory in the way that maybe a nerd like me would get excited about. But everything that’s on there, at least one human found interesting, so there is a very good chance that at least one other human is going to find that interesting. So, it’s a good set of objects. It’s the world’s largest set of objects that people care about.”
I put a couple of Twitter-related blog posts out in November. They were Twitter Basics and Best Practices and The One Twitter List You Should Be Keeping: My thoughts on some Twitter best practices.
2014 Social Media Image Size Cheat Sheet: “Understanding why you should use images is the easy part. It’s the mastering of how to actually do it that can be tricky. In addition to finding the right images to post, tweet, pin, and share across your different networks; you also need to figure out the right dimensions for your images, as well.” That’s pretty dead on, which makes this a very useful resource.
The 10 Latest and Greatest Social Media Strategies to Boost Your Results and Save You Time: Some useful and interesting stuff here, at least a couple of which I plan to try.
Social Sharing Powerhouses: Some places (or strategies) you may not be trying, like Guy Kawasaki’s approach of tweeting a piece of content four times over the course of eight hours.
10 Data-Driven Steps To Dominate LinkedIn Publishing: I still don’t feel like I’ve got a good handle on how to use LinkedIn, but this article may provide a decent starting point.
Whats the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? Unsurprisingly, being able to schedule content plays a part here too. Includes the 12 tasks of a social media manager.
8 Piece-of-Cake Ways to Get More Pinterest Followers: Pinterest remains a social network of interest to me. These are some decent best practices for posting on there.

Technology
10 Boring PR Tasks to Automate: Some of this is probably stuff you don’t worry about doing, like tracking the click rate of your e-mails, but I strongly suggest automating social media where you can with something like the Buffer app.
What do I mean when I say something like click rate? Here’s a basic overview of terms like click rate and conversion.
List-Building Strategies: Your email list is supposed to be your best place for selling things. Here’s some hints on building that mailing list.
7 Indispensable and Free Website Graders and Content Scorers: Some useful ways to look at your website for weak spots. Very nice to have something to looks at accessibility issues, which is a review that (IMO) websites should conduct every year.
How Big is Email? This big.

I follow links like this in order to keep my next edition of Creating an Online Presence up to date. If you want to track my links as they occur, you can follow me on Delicious. If you’re interested in the next online class on it, it’s Sunday morning, February 15th, 2015, 9:30 AM-12:30 PM PST. The cost is $89 for former students; $99 for new students.

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Documents of Tabat: The Statues of Tabat
abstract image
What are the documents of Tabat? In an early version of the book, I had a number of interstitial pieces, each a document produced by the city: playbills, advertisements, guide book entries. They had to be cut but I kept them for web-use. I hope you enjoy this installment, but you’ll have to read Beasts of Tabat to get the full significance. -Cat

“An Educational and Instructive Listing of Notable Statues of Salt Way,” being Pamphlet #17 of the third series of A Visitor’s Guide to Tabat, Spinner Press, author unknown.

Lining the incline of Salt Way as it runs uphill towards the College of Mages at its terminus are ninety-nine white marble statues, each depicting a major citizen during the reign of the 3rd Duke. At the time of their creation, sculptors vied to be among the thirty-three artists chosen to handle three statues each, and one former worker in oils, Brynit Firaubo, converted his medium to stone specifically for the event.

Visitors lacking time for a leisurely perusal of each statue (supplied in Adelina Nettlepurse’s complete guide to the statues, A Complete Guide to the Statues of Salt Way, also available from Spinner Press) can, by using this list, obtain a representative sampling of the tour sufficient for conversational purposes.

Beginning at the foot of Spray at the very entrance to the street, are the Duke’s husband and daughter. The statue of Eryk Kanto holds sword and lantern, signifying his status as an Explorer, while his daughter Alba holds a crown in her hands, foretelling her coming reign.

Three blocks up is Figgis Doughmaster, the fattest man of his time in Tabat and a renowned chef who served the Duke before opening a chal shop, the Fuchsia and Heron, and a series of bakery carts that now service the entire city. His bulk makes the statue a favorite for the birds that cluster here, including flocks of parrots and Fairies escaped from the gardens on the College of Mages grounds.

Notable singer Vyra Serena, another two blocks up, has become a patron saint for those who seek success on the stage or in love. Floral garlands can often be found hung around her neck, and superstition promises the lover who makes such an offering only the best of luck.

Merchant Fisia Nettlepurse watches over the road a half block up. She founded many of the businesses around the docks, such as the chal shop the Salty Purse, and civic improvements such as the Sea Gardens. Touching her toe is regarded as good luck for those down on theirs, and her appendage has been worn away over the years until she is clubfooted, but also considered a surefire method of revealing those with evil intentions.

The statue of Jack Buttertouch, also known as Sparkfinger Jack, is considered ill luck to visit. Visitors will know the statue quickly; its features were defaced and removed six months after its installation after his horrific crimes were discovered.

At the very top of Spray Road, the 3rd Duke and the head of the College of Mages, Elora Two Sails, face each other. She was responsible for some of the basic magics that shaped Tabat: smoothing of the harbor and the creation of the Sea Gardens, and the implementation of the sewer and underground farm system that yields what is euphemistically called “Elora’s fruit.”

***
Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

#sfwapro

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Bigfoot

(As I’m transferring material over from the old configuration of the site to the new one, I’ll be reprinting a number of stories and articles. “Bigfoot” was written while studying at Johns Hopkins. My spouse at the time and I didn’t have a TV and spent a lot of time in the evening reading aloud to each other. This story owes a great deal to a few weeks spent with Tom Sawyer and Huckleberry Finn, the products of Mark Twain, whose works I love.)

Bigfoot pictureBigfoot twists around in the poolside lounge chair and admires her hairy ankle and the gold choker masquerading as an anklet there. The California sun feels hot and heavy on her shoulders. She thinks of Nair. What would light feel like on those shoulders where long coarse hair has always kept the sun’s touch away? Would the skin sear and blister? Maybe she’d try shaving a small patch; she could buy some sun block at the K-Mart.

“Tell me again how you came here,” the reporter says.

“Hopped a bus, honey. Wrapped myself in an old blanket and pretended to be ill. They wouldn’t have stopped for no bearded lady any other way.”

The reporter nods. She’s a hardened professional, but Bigfoot’s beard startled her the first time she saw it. It must be four feet long and Bigfoot’s braided it, woven in bubblegum charms, and tied it off with golden ribbons. It lies on her chest like a pet python.

The reporter’s not entirely happy. Her editor sent her to cover Bigfoot, promised a two page spread if the article was juicy enough. But it’s not. Bigfoot doesn’t have any scandals in her background, no rendezvous with John F. Kennedy, no secret love triangle with Liz and Dick, no unborn illegitimate children, no meetings in motel rooms with fundamentalist preachers, and no Hustler centerfold (although there have been offers). All the skeletons in her closet are plain unvarnished bones.

It’s not that she’s not colorful. But she’s too darn hard to contain in a single line. She’s larger than life and much bigger than a breadbox. Every time the reporter tries to think of a lead, here comes Bigfoot, all knees and elbows, bending the sentence out of whack and choking it up with that hair of hers.

Bigfoot grins as the reporter pauses and takes a sip of her pina colada.

“This house, this pool,” the reporter says, waving an arm clothed in creamy linen at the short cropped green grass, the white tiles, the three stories and five and a half baths. “How did you get all this?”

“This stuff? Oh, here and there. I always wanted a place like this one. You folks have it so easy here. No idea what the woods are like? They’re a jungle, a life that’s short, nasty and full of brutality. Always looking for something to eat, mushrooms, tree bark, small furry animals, you know. And you can’t light a fire because they’ll see you.”

“Who will see you?”

“The park rangers. They don’t approve of missing links. They say we bring down the overall tone of the park. I always tell them, look around, it’s not us that pitched these non-biodegradable styrofoam cups and beer cans all over the place. If you’re looking for someone who brings down the general tone of the park, I say, you’re not looking at the right species.”

“What are your plans for the future?”

“I’m doing Carson this week and ‘Wheel of Fortune’ the next. I’m going to give that Vanna woman a run for the money. Once they see me in an evening gown, she won’t have a chance. Why, she doesn’t have any more hair than one of those Barbie dolls. Just on her head, and even then not in all the right places.”

“Do you have any name other than Bigfoot?” the reporter asks, scratching away on her pad. She’s pretty hairless herself, but appealing in a skinny sort of way.

“You asking me for my name on a first date, honey?” Bigfoot says, and gives her a bawdy stare. The reporter flushes, and Bigfoot roars with laughter, then apologizes.

“Sorry, I forgot how you folks are.”

The reporter, whose name is Marjorie, goes out with Bigfoot to a bar. They drink 35 life insurance salesmen under the table, and then Bigfoot stands on top of the bar counter and starts to shout:

“Whoop! I’m Bigfoot! I’ve wrassled woolly mammoths left over from the ice age and tamed them until they gave down sixteen hundred gallons of mammoth milk! I’ve hollowed out giant redwood stumps with my teeth to use as a cradle for my daughter, and spit out the splinters to make a rocking chair! I’ve walked over mountains taller than a man could think and I’ve swum seas deeper than sorrow! Whoop! Whoop! I can out-drink, out-boast and out- love any person in this bar, and I’ve got the scars to prove it!”

The bartender tries to wrestle Bigfoot to the floor, but she holds him off with one hairy knuckled hand and keeps on shouting:

“Whoop! Whoop! I’m Bigfoot! I sing so loud that the birds give up and go south for the winter and then don’t come back for three years! I can walk so light you’d swear I was never going to get there and I can stamp so heavy you’d think I was never going to leave! I spin my clothes out of things so fine you can’t see them, flea’s wings and the tears of water and the shadows of fog and I’m so splendid in those clothes that the autumn leaves fall right off the trees when they see me! Step up and try to match me, folks! I’m Bigfoot!”

“You’re embarassing me,” the reporter says.

After the bartender succeeds in throwing the two of them out, Bigfoot stands on the sidewalk and screams and rants and hoots and hollers.

“You’re acting inappropriately,” Marjorie says this time and Bigfoot says, “So what?”

Marjorie wakes up in Bigfoot’s bed and doesn’t really quite know how she got there.

But the warm bed is replete with the fragrance of leaves and warm summer grass. Bigfoot’s hair coils around her, a little scratchy, and the beard lies over her breasts as though the snake had fallen asleep.

After Bigfoot’s made her first few media appearances, things start arriving for her at the house. White roses and daffodils, Godiva chocolates and a couple of diamond rings. She ties the rings into her beard and shows Marjorie how to sprinkle sugar on the roses and eat their petals.

But there’s too many roses for two women to eat. They fill the house, and stick out the windows, lie like snowdrifts on the lawn. News reports come in.

Ten thousand women have thrown away their Epiladies and stopped shaving their legs in honor of Bigfoot. Vanna White lets her armpit hair grow and the razor industry’s up in arms over this dangerous trend. Ten thousand other women shave their heads to protest Bigfoot’s dangerous example. The politics of letting one’s body hair grow is discussed on Oprah.

A man with short gray hair says Bigfoot is a crime against nature.

“What do you mean by that?” Oprah asks.

“She’s neither man nor beast,” he says.

“He’s got that right,” Bigfoot tells Marjorie, and pushes the power button. The light on the screen, Oprah’s face, the man’s face, the commercials for depilatories and douches and feminine deodorant all shrink into a dot of brightness which disappears.

More jewels arrive, and Bigfoot throws them into the pool so she can watch them sparkle.

Marjorie is of a divided opinion on all the controversy. She goes into the bathroom, takes out a Lady Schick disposable razor and shaves her right leg and armpit. As long as she’s at it, she trims the pubic hair on her right side, tweezes her right eyebrow and evens up her bangs a little. She stands in front of the mirror naked and looks at herself. It doesn’t seem to her as though there’s a lot of difference. But she knows in two days there’s going to be a lot of uncomfortable, itchy, red pimpled stubble.

Bigfoot howls with laughter when she sees her.

“Poor little thing,” she gasps. “You look like you don’t know whether you’re coming or going.”

Marjorie gets irritated. “You don’t need to feel so superior,” she shouts. “There’s pros and cons. Don’t think I didn’t notice the other day when you got your beard stuck in your zipper! Or when you spilled spaghetti sauce all over it! You come here from the wilderness and think you’ve got the solutions to everybody’s problems!”

Bigfoot smiles.

Marjorie continues. “Well, you don’t, Miss Neo-Thoreau! It’s not that simple!” Her face is red, and her throat is open and loud and screaming out the words like she never has before in her entire life. Bigfoot smiles even more as Marjorie screams and rants, hoots and hollers.

Marjorie can’t stand it any longer. “What are you smiling at?” she yells.

“You’re acting inappropriately.”

That night, the sex is the best they’ve ever had, inappropriate or not, and Marjorie learns to do some whooping of her own. In the morning, she opens her eyes and sees Bigfoot packing.

“Where are you going?’ she asks.

“Going to do some more traveling, hon. This is my vacation, after all. I got mountains to climb, clouds to catch, hearts to set aflame.”

She slips out the door. After a few minutes, Marjorie hears her start to whoop as she goes down the street.

“Whoop! I’m Bigfoot! You’ll never forget me and you won’t ever want to! My fur’s so fine that minks weep with envy and I smell so good I make roses blush. I know five hundred and thirty ways of making love standing up and I’ve forgotten more ways of doing it sitting down than you’ll ever know! Whoop! I’m Bigfoot!”

(originally appeared in 13th Moon)

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