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Documents of Tabat: Ducal Correspondance

What are the documents of Tabat? In an early version of the book, I had a number of interstitial pieces, each a document produced by the city: playbills, advertisements, guide book entries. They had to be cut but I kept them for this purpose. I'll release them at the end of April in e-book form; careful readers will find clues to some aspects of Beasts of Tabat in them. -Cat
What are the documents of Tabat? In an early version of the book, I had a number of interstitial pieces, each a document produced by the city: playbills, advertisements, guide book entries. They had to be cut but I kept them for this purpose. I hope you enjoy this most recent installment. -Cat

Addressed to Alberic, 23rd Duke of Tabat, Commander of its Navies and Armies, and Peace-Keeper in the fourth month of winter of Year 299 of Tabat’s Rule

We trust that this letter finds His Grace well. Because we are so keenly aware of the interest the Duke finds in our works, we have set aside a costly resource in the form of a skilled scribe, in order to furnish the daily reports His Grace requires, although the number of them may be better reduced to fit within our budget.

“Translation: give us more money and fewer demands,” Alberic, 10th Duke of Tabat snorted.

Our foremost researcher, Master Mage Faustino, has prepared quarters for the Manticore we spoke of. In this endeavor, he is assisted by the College’s own Sphinx, who has taken the Manticore under her figurative wing, and who evidences great interest in each and every proceeding having to do with her newly found friend.

“Gibbledy gibbledy gibbledy. They can never get straight to the point.”

Theories regarding the wellspring of the Manticore’s unwonted aptitude differ. Some credit the raising by the Beast Trainer (who is unfortunately no longer available, having perished in a recent training accident, and say that he perhaps bathed the egg in the light of certain salubrious stars, or introduced fluids designed to increase its intelligence while it was still an embryo, via the mechanism of a slender needle inserted through into the shell, such as Master Mage Faustino has recently attempted, perhaps with better results sealing the gap than he has experienced.

Still others credit the breeding, saying this is no true Manticore, but rather one adulterated with the blood of a more intelligent creature or a sport, such as Nature gifts us with from time to time. They propose various ways to investigate his parentage, whether through costly time mirrors or expensive rituals allowing the ghosts of his forebears to be questioned. Of course, we are extremely lucky here at the College of Mages of being the only establishment capable.

“Would it were not so! If they had rivals, I’d patronize them at ten times the cost just to be rid of these sniveling, timorous, mealy-mouthed and never certain, doddering old fools!”

Mage Rehallow (“That conservative old fart!”) continues to worry that its combination of mental faculties, magical potential, and brute force represent the vanguard of a new race of intelligent magical creatures that will undertake the overthrow of Humanity. (“The man’s been rowing that leaky rowboat of an idea since before I was born! At one point, he thought earth elementals were undermining the city and funding a revolution with plundered gems!”)

As always, (“There they go again!”) we have checked the signs and portents, using what we have learned of reading the future (“Reading my peach-colored rear!”) in order to reassure his Grace of the future happiness of his realm. (“Oh, this should be good.”) However, portents are cloudy and ominous at this time — events are in such turmoil that nothing can be predicted with accuracy. (“For once they’re right.”)

We urge his Grace to pay attention to ensuring that he and his surroundings are magically cleansed each hour (“More incense and muttering.”), that he adheres to the purifying diet prescribed by Magus Rehallow, (“Old fool!)” in order to avoid repetition of last week’s distressing events, and that each night where he lies down to take his repose, he focuses on the patterns, or mandalas, we have furnished or else take three drop of our prescribed elixir in a small glass of tepid — not hot! — milk.

On a final, lighter note, your Grace may recall the Fairy Champion Quickblade, who defended the Duke’s Honor in the last Spring Wars. He requests a boon of you, that you endow the College with a fund to ensure the hive is always supplied with sugar.

Master Mage Faustino, Diligent Scholar of the Fence of Illumination

“Feces of Illumination, them and their mysterious names! What’s the next letter then? Indeed? That one next, then.”

***

To Master Mage Faustino, Diligent Scholar of the Fence of Illumination

His Grace bids me tell you that under no accounts must any experiments be undertaken that in any way jeopardize the Manticore ““- if this slows down the investigatory efforts, then so be it.

As to the matter of the bill for the feed for the creature, it is His Grace’s understanding that the Circus known as the Moon’s Accomplice should be paying for that creature ““ it is an expense that they were already due to incur, and they are being paid well for the loss of their creature’s time, as well as being housed in prime territory within the Inner Walls of Tabat and allow to take in monies from the crowds there. Accordingly the Duke wishes to decline responsibility for this bill, but remains ready to pay the bills for the circus already agreed upon.

It is his understanding that the profits from the ship Saffron Bloom are to be split and that the ship is due to harbor soon. Is there any word of its arrival?

As to the Fairy, have it drowned in honey and sent to the Ducal Table for enjoyment. His Grace has had enough of insolent Beasts.

Scribe Hasten, for Alberic, 10th Duke of Tabat, Commander of its Navies and Armies, and Peace Keeper for the General Good

***

Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

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Social Media: FollowerWonk Writeup and Links for 3/25/2013

I spend at least a little time each day looking at social media news and new stuff and track the most useful links here. If you enjoyed last week’s Pinterest Analytics post, are interested in using that social network more effectively, and have an hour where you need something to listen to, I recommend this webinar. Among other things, I found out why people do those long tall pictures/infographics (which was obvious once I thought about it, so everyone else in the world may have already figured that out).

So here’s some thoughts after spending some time poking at an app provided by Seomoz.org, Followerwonk, a Twitter Analytics tool.

So – why be interested in analytics of any kind, whether it’s Google, Pinterest, Facebook, or Twitter? Because numbers let you know what works and what doesn’t in driving traffic to your site. Figure out what works and do more of that. Figure out what doesn’t work and do less.

Followerwonk gives you a number to track, Social Authority, that measures your influence on Twitter. Its formula is based on three factors:

  1. The retweet rate for a user’s last few hundred tweets
  2. How recent those tweets were
  3. A somewhat nebulous thing that Followerwonk explains as “A retweet-based model trained on user profile data), which I believe is their way of saying, “Part of our algorithm is hidden so users can’t game it, but there’s something there, really.”

Personally, I’m wondering whether someone favoriting your tweet has any influence. Based on what they’re saying here, it doesn’t, and it seems like it should.

But you don’t want to know your social authority score so much as someone else’s. Followerwonk is intended to help you identify followers with a high social authority score so you can target them with your message.

With that in mind, here are the main capabilities:

  • Search Twitter bios: Identify people with specific keywords in their bios or other traits such as number of followers, age of account (Followerwonk notes about this figure: “The age of an account is an interesting way to measure value. Users who have been on Twitter for a while are early adopters, and generally more valuable than newbies. As well, there is a higher percentage of spam accounts in newer user segments (as Twitter has not yet cleared them out).”), and Social Authority. This is actually pretty powerful. You can narrow things down by geographical location and set min/max number of tweets, followers, and following.
  • Compare users: Compare several Twitter users in terms of the users they follow or those who follow them. It’s certainly always nice to see a Venn diagram and know those days in math class learning what they are wasn’t wasted, but I don’t know that I found this report particularly useful, except that it did indicate I should be RTing and @connecting more.
  • Analyze followers: Here Followerwonk lets you analyze your or any other user’s followers or who is being followed. You can see them on a map, which is nifty, and I’ve included an example of one. I learned, unsurprising, that my largest group of followers occurs in the same geographical region I’m in, but also, surprisingly, that the next largest group is in the Southern United States. Other ways to sort them includes by gender, social authority rank, follower/following accounts, tweet numbers, language, the time they’re most active, as well as a couple of interesting word clouds generated through bio information.
  • Track followers: Changes to your social graph are presented in this tab, but only if you’re paying for this functionality. Otherwise all you can do is see this data for the Twitter user @followerwonk.
  • Sort followers: Again, paid functionality, which lets you sort a follower list by social authority, tweets, number following/followed by, and account age.
Geographical map showing the Twitter followers for Cat Rambo
Here's a map generated through the Analyze followers tab. Note that there's several caveats, including "This is an inexact procedure and so some points may be mapped incorrectly." and that it's only looking at 5,000 followers. Still, there's some interesting, if perhaps not particularly actionable, data here.

As with many tools, here you’re been given a taste in order to persuade you to cough up for the paid version. If I had the budget for it, Followerwonk is definitely worth paying for, and it’s just part of the tools from a SEOMoz Pro membership – but they run $99 a month, which is going to be outside the reach for most people working on their own publicity. For a deeper look at Followerwonk, try Gianluca Fiorelli’s How I Use Followerwonk and Why I Love It.

Other Social Media Links of Interest:

I’m looking at this tool and will be writing it up in the future: Buffer, which lets you schedule Facebook, Twitter, LinkedIn, and App.net with the free version, and up to twelve networks with the paid version.

An excellent piece on Goodreads for promotion that should interest writers.

A massive trove of SEO links that I am still going through.

Beth Barany provides some tips for shy writers on how to promote your book on Twitter.

Are you a writer interested in finding out how to effectively promote yourself via the Internet? Sign up for my Building an Online Presence for Writers class. It’s taught online via Google Hangouts and the next session is Sunday, 9:30-11:30 AM PST, July 14.

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Links From Blogging 101 Class - Facebook and Twitter Resources

More links from the Blogging 101 class, this time dealing with Facebook and Twitter.

Mentioned in class:
Facebook news ““ allfacebook.com
How to Stop Facebook from Posting Recent Activity to the News Feed – http://www.allfacebook.com/facebook-recent-activity-2010-01

Useful:
7 Things Facebook Should Do To Increase Security: http://mashable.com/2011/07/19/facebook-security/
How to Avoid a Facebook Photo Tagging Disaster – http://www.allfacebook.com/facebook-photo-tagging-2009-12
How to Fix Facebook’s Sidebar Chat: http://www.allfacebook.com/how-to-fix-facebooks-sidebar-chat-2011-07
How to Manage Your Facebook Relationships with Friends Lists – http://www.allfacebook.com/facebook-friend-lists-2009-05
How to Optimize Your Brand’s Facebook Page for Search Engines: http://www.readwriteweb.com/biz/2011/04/optimize-your-brands-facebook-page-for-search-engines.php
More Americans Are on Facebook Than Have a Passport: http://techcrunch.com/2011/07/22/more-americans-are-on-facebook-than-have-a-passport/
Why You Need Facebook’s Like Button on Your Site: http://www.allfacebook.com/why-you-need-facebooks-like-buttons-on-your-site-2011-03

TWITTER RESOURCES

Mentioned in class:
Hashtags: http://www.hashtag.org
Backing up Tweets: http://tweetake.com/
Metrics: http://twitter-friends.com
Schedule updates: http://twuffer.com/
Share pictures: http://www.twitpic.com

Useful:
Are Twitter Chats Part of Your Social Media Strategy?: http://www.socialmediaexplorer.com/social-media-marketing/twitter-chats/
Are You Extending Your Tweets? Then You’re Missing The Point: http://www.mediabistro.com/alltwitter/are-you-extending-your-tweets-then-youre-missing-the-point_b7659
Documentary about Twitter: http://www.mediabistro.com/alltwitter/a-documentary-about-twitter-staffed-by-twitter-users-and-crowdsourced-on-twitter_b8950
Happy Fifth Birthday, Twitter: http://www.mediabistro.com/alltwitter/happy-fifth-birthday-twitter-congrats-on-your-600k-new-users-who-signed-up-yesterday_b11567
How to Boost Your Google Rank with Twitter: http://oneforty.com/blog/how-to-boost-your-google-rank-with-twitter/
How to Join a Twitter Hashtag Chat: http://www.mediabistro.com/alltwitter/how-to-join-a-twitter-hashtag-chat_b1650
Secrets to Getting 50,000 Followers on Twitter: http://www.webinknow.com/2011/02/the-secret-to-getting-50000-followers-on-twitter.html
Three Tips for Writing a Killer Twitter Bio to Get Targeted Followers : http://www.mediabistro.com/alltwitter/3-tips-for-writing-a-killer-twitter-bio-to-get-targeted-followers_b133
Top 10 Twitter Tools for WordPress Blogs (2010): http://www.mediabistro.com/alltwitter/top-10-twitter-tools-for-wordpress-blogs_b40
Tweeting Often and On Weekends is More Effective: http://www.readwriteweb.com/biz/2011/03/tweeting-often-and-on-weekends.php
Twitter 101: Why Use Hashtags?: http://www.mediabistro.com/alltwitter/twitter-101-why-use-hashtags_b2571
What to Do (And What Not To Do) If You Regret a Tweet: http://www.mediabistro.com/alltwitter/what-to-do-and-what-not-to-do-if-you-regret-a-tweet_b4327
What Twitter’s Good At, In Light of Google+: http://www.theatlantic.com/technology/archive/2011/07/what-twitters-good-at-in-light-of-google-plus/241791/
What’s In a Name: Twitter Was Almost Called Jitter or Twitch: http://techland.time.com/2011/07/18/whats-in-a-name-twitter-was-almost-called-jitter-or-twitch/
Why Favstar.fm Should Be Part of Your Twitter Strategy: http://www.mediabistro.com/10000words/favstar-fm-twitter-strategy_b3848
Why Google+ Won’t “Kill” Twitter: http://techland.time.com/2011/07/13/why-google-wont-kill-twitter/
Why Some Twitter Hashtags Take Off and Others Fail:
http://www.mediabistro.com/alltwitter/why-some-hashtags-take-off-and-others-fail_b3003
Why You Can’t Ignore Your Twitter Background: http://www.mediabistro.com/alltwitter/why-you-cant-ignore-your-twitter-background_b3414
Why You Need to Create a Tweet Schedule: http://www.mediabistro.com/alltwitter/why-you-need-to-create-a-tweet-schedule-now_b1514
5 Reasons Why You Should Be on Twitter Even If You’re Already on Facebook: http://www.mediabistro.com/alltwitter/5-reasons-why-you-should-be-on-twitter-even-if-youre-already-on-facebook_b3012
5 Twitter Metrics Beyond Follower Count: http://www.mediabistro.com/alltwitter/5-twitter-metrics-beyond-follower-count_b4312
5 Ways to Stand Out on Twitter: http://www.mediabistro.com/alltwitter/5-ways-to-stand-out-on-twitter_b2504
14 Tools of Highly Effective Twitter Users (2010): http://hyder.me/social-media/14-tools-of-highly-effective-twitter-users/

Effective Use of Twitter for Promotion
5 Steps to Going Viral on Twitter: http://www.copyblogger.com/go-viral-on-twitter/
Radio Shack’s Twitter Campaign: http://www.mediabistro.com/alltwitter/an-anatomy-of-a-great-twitter-campaign-radio-shacks-ifihadsuperpowers-promoted-trend_b93

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