Chez Rambo July Reading/Gaming/Watching

One of the distinctions that I sometimes hear people making is “regular” Sf and “literary” SF, usually with some baggage about the literary SF being art. I say, if you’re making something you don’t really interact with for food, shelter, or clothing (and even then, in some cases), you are probably making art.

Word-wrangling is art, no matter whether it is used for the lowest purposes or the most exalted, and the artist who relaxes and enjoys it learns to use artful techniques for the entertainment or edification of her/his readers. And they may, in that process, create something lasting.

At the same time, a dose of art in whatever form — visual, music, verbal — can shake things loose in our heads to the point where better and more interesting words fall out. This is why you should read books like Poetry as Insurgent Art.

Here’s Ferlinghetti himself on the notion of rejecting poetry, aka all that artsy stuff.

Don’t let them tell you poetry is bullshit.

Don’t let them tell you poetry is for the birds.

Have a good laugh at those who tell you poets are misfits or potential terrorists and a danger to the state.

Don’t let them tell you poetry is a neurosis that some people never outgrow.

Laugh at those who tell you poetry is all written by the Holy Ghost and you’re just a ghost-writer.

Don’t ever believe poetry is irrelevant in dark times.

If you’ve ever been inside Ciy Lights Bookstore in San Francisco, you’ve walked the same floorboards as Ferlinghetti, who co-founded the store with Peter Martin in 1953. He and Shig Murao, the manager, were arrested in 1956 on obscenity charges for selling copies of Allan Ginsberg’s Howl.

Why should you read this? I tell you what. I’ll let Ferlinghetti speak for himself by quoting the beginning of Poetry as Insurgent Art.

I am signaling you through the flames.

The North Pole is not where it used to be.

Manifest Destiny is no longer manifest.

Civilization self-destructs.

Nemesis is knocking at the door.

What are poets for, in such an age? What is the use of poetry?

The state of the world calls out for poetry to save it. (A voice in the wilderness!)

If you would be a poet, create works capable of answering the challenge of apocalyptic times, even if this means sounding apocalyptic.

You are Whitman, you are Poe, you are Mark Twain, you are Emily Dickinson and Edna St. Vincent Millay, you are Neruda and Mayakovsky and Pasolini, you are an American or a non-American, you can conquer the conquerers with words.

If you would be a poet, write living newspapers. Be a reporter from outer space, filing dispatches to some supreme managing editor who believes in full disclosure and has a low tolerance for bullshit.

Ferlinghetti should be read as a subversive act:

The idea of poetry as an arm of class war disturbs the sleep of those who do not wish to be disturbed in the pursuit of happiness.

The poet by definition is the bearer of Eros and love and freedom and thus the natural-born non-violent enemy of any police state.

Read this for the sake of poetry, “the last lighthouse in rising seas.”

Writers get told they must blog, but not a lot of advice about it. I’ve talked about this more than once, most notably in Do Writers Need to Blog? No. and How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It. But another thing to consider beyond the content you’re producing is whether or not your readers are finding it.

If you have a blog, take a moment and type your name into a search engine. If your blog doesn’t appear on the first page of results, you have a problem. The further down the page it is, the harder it is for a reader to find it. Type ‘Cat Rambo’ in and you should see this blog on the top of the list, along with other links that go to me rather than that taxi driver with a cat named Rambo who drives around with his cat in the backseat or the Cat Rambo featured in an article about underwater pumpkin carving.

So — if you’re not on that first page –how do you remedy that? Here’s five ways to make your blog more effective by making it more discoverable when people come looking for you.

Check your front page. Does it include the name you write under? Not just your first name, not a cute pseudonym. And not contained in an image rather than text. If not, please add it.

Make titles meaningful. A title should give a reader a reason to read, often to answer a question that the title has raised. For example: what are the five quick ways I could make my blog more discoverable? rather than “Check this out” or “Here’s something startling.”

Use images. Visual content makes a post more engaging and it provides something when people are sharing it on social media. Visual content gets shared more often than text-only. And a post lacking an image may not be pinnable on Pinterest, which is a valid social media site for authors.

Look at your site on your phone. Google Analytics tells me over half my traffic is readers using their phone to read it; it would be foolish for me not to make it as readable as possible for them. What’s not appearing? What looks weird? Menus that look great on a computer screen and are easy to select and click with a mouse are often much more difficult to navigate on a phone’s smaller touch screen.

Use what’s available. Tags and categories are both tools that search engines incorporate when creating rankings and they make things more discoverable for your readers. The Related Posts plug-in that I use on this blog depends on tags in order to find and display similar content that may intrigue readers of a particular post.

Bonus tip: Link to other posts. Internal links can help your reader find relevant content without leading them away from your site, and they also favorably influence search engines. You might even create pages that consolidate information, like this page of Resources for F&SF Writers. Look at this page — I can count five different ways I’ve done this. Can you find them all?