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Guest Post: Jeffrey A. Carver on How I Ventured into Audiobooks and Lost My Shirt"”or Maybe Found It

Audiobooks are the current gold rush in publishing””or so they say, and you know “they” always know what they’re talking about. If you don’t get on the audiobook wagon, you are sure to lose out.

That might or might not be true. But one thing that is true, without a doubt, is that listening to a book narrated aloud is an experience unlike that of silently reading text. An audiobook can make or break a book for the listener. In the hands of a poor narrator, any book can be crushed. But in the hands of a skilled narrator, even humdrum text can take flight, and sparkling text can soar. The latter is an experience you might want to serve up to your readers. But if your publisher isn’t doing it, or you’re an indie writer and are your own publisher (I’ve been in both positions), how do you make it happen?

Cover of THE REEFS OF TIME.I’ve spent much of the last year getting some of my best work into audiobook, and I won’t kid you””it’s not easy. But you can do it. The landscape of audio publishing has changed quite a bit in the dozen or so years since my agent placed nine of my books with Audible, the 400-pound gorilla in the business. For that process, I didn’t have much to do beyond providing the text, except offer pronunciation guidance to the (Audible-chosen) narrators who asked. What I got from the deal was a mixed bag: some recordings I could be truly proud of, and others that made me wince.

As it happened, my best-known books were not part of that deal, because of the audiobook rights being held by my print publisher (who was not exercising them). It took years to get those rights reverted, and when the reversion came, it was just in time to miss a window of opportunity to get the books into Audible. Curses! Rotten luck!

Or… maybe not. Eventually, my failure to land The Chaos Chronicles at Audible (with a narrator chosen by them), led me to approach a narrator whose work I loved and admired””Stefan Rudnicki, a Grammy and Hugo-winning artist, whose natural voice is somewhere down in the frequency range of James Earl Jones’, and just as captivating.

Stefan liked the book I pitched to him, Neptune Crossing, and he secured a deal to have it recorded by him and published through Blackstone Audio. He did a great job, and Blackstone got it out in great shape, and all was grand. Except… it didn’t sell. Not very well, anyway. It’s a terrific audiobook (in my opinion), but it was the first and only book in the  series. Who wants to buy the first book and find that there are no more? Approximately nobody, apparently.

Blackstone, discouraged by the sales, didn’t want to fund the rest of the series. I was on my own if I wanted the books that I considered some of my best work turned into audiobooks. Stefan was eager and willing. Stefan is also a top-tier narrator who works with a top-flight director and top-notch engineers. I could pay Stefan out of my own pocket, and the rights would be mine forever. My books tend to be long. The cost for finished recordings clocked out at around $4000-6000, per book. Eeek. It seemed impossible.

Cover of THE CRUCIBLE OF TIME.However, fortune seems to favor the foolish, because some unexpected funds came to me that made it possible to pay for books 2-4 in the series. And around the time those were finished, some different unexpected funds came in that enabled me to contract for Books 5-6, my recently published The Reefs of Time and Crucible of Time. I had spent eleven years writing these books, and after a career of working with traditional publishing, found myself without a publisher””and put them out myself, as my first self-published originals. They meant a lot to me. And so I made the choice””not an easy choice, mind you””to take some money that I might have used for other purposes, and invested it in having my books recorded.

That point bears repeating: the money was an investment in the future. An investment for my readers to have new ways to discover my story, and an investment in future earnings, even if the time to recoup my costs is measured in years.

Great, I can hear you thinking. How does this help me? Well, you might not have the particular good fortune of money coming just when you need it. But there are other ways to fund these projects. You might crowd-source the expense. You might find a narrator who’s newer and charges less, or is willing to record for a share of the royalties. The two major audiobook self-publishing platforms both offer ways to do this. There are avenues.

And that brings us to the second big question: Even if you get your audiobook recorded, how do you get it before an audience? You may already know that ACX.com and FindawayVoices.com are the two big players. But which do you want to work with, and why?

How about both?

I started out by leaning toward Findaway, mainly because they distribute to more than 40 stores, including Apple, Audible, Amazon, Google, Kobo, Nook, Overdrive (library sales!), and many more. ACX distributes to just Audible, Amazon, and Apple. Add to that Findaway’s 80% of net royalty rate, versus ACX’s 40% (if you go exclusive), and it seems like a no-brainer.

But maybe not. If you distribute through Findaway to ACX (which is how they distribute to Audible and Amazon), you only get 80% of the reduced nonexclusive royalty of 25% from ACX. For many people, Audible, Amazon, and Apple are where most of the sales come from, so that might not seem like such a good deal.

Personally, I lean strongly toward wider distribution, both for philosophical reasons and practicality. (I don’t want Amazon to control everything, and I don’t want to put all my eggs in one basket.)  So I went with Findaway for maximum distribution.

Uploading to Findaway is a pretty straightforward, if finicky, procedure. You learn right away if a chapter file flunks some fiddling technical specification. So you know when you’ve nailed it, and your book starts showing up pretty quickly, at least in stores like Apple, Nook, and the other big outlets.

But all was not rosy with the Audible/ACX distribution. The “ingesting” process is slowwww. Where things started going wrong was when it turned out that ACX has more exacting standards””not in quality, but in finicky attributes such as the exact amount of silence (room tone) at the beginning of a chapter, or the precise length of a sample. Two or three months can go by before you learn that your book failed acceptance at Audible. That’s a long time when you’re trying to rev up interest in a new book.

I finally came around to this: Submit your book to both places. At ACX, choose nonexclusive distribution. At Findaway, exclude Audible and Amazon from your distribution. It’s more work, but you get the widest possible distribution, you’ll be up at Audible much faster, and the royalty rate is better. You’ll also get a better reading of where your books are selling.

Support at ACX, in my experience, has generally been quite good. At Findaway it has ranged from meh to excellent.

Since last fall, I’ve released three books in audiobook format: Strange Attractors, The Infinite Sea, and Sunborn. Books 5-6, The Reefs of Time and Crucible of Time, are being prepared for fall 2020 release.

Has it brought me riches of sapphire and gold? What do you think? (The correct answer is no.) It’s a marathon, not a sprint. I don’t know when I’ll break even, so in that respect as in many others, this is a labor of love. But it’s also a way to more richly present my stories to the widest possible audience. A way for folks in their cars, or at the gym, or walking their dogs to discover my work. It’s an investment in every conceivable meaning of the word. So, yes””a labor of love. But one that I hope will pay dividends for a long time down the galactic road.


Author photo of Jeffrey A Carver.JEFFREY A. CARVER has been writing character-driven hard science fiction/space opera since the 1970s and is still hard at it. His novel Eternity’s End was a finalist for the Nebula Award, and his Star Rigger novels and ongoing series The Chaos Chronicles have gained a wide and appreciative audience. Battlestar Galactica fans will enjoy his official novelization of the 2003 BSG Miniseries. Last year he published an epic two-volume novel, The Reefs of Time and Crucible of Time, which are widely available in ebook and print, and will be out in audiobook in the fall of 2020.

You can read about his books at https://www.starrigger.net, where you can also subscribe to his blog and his occasional newsletter. Or you can find him on Facebook at https://www.facebook.com/jeffrey.a.carver.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

This was a guest blog post.
Interested in blogging here?

Assembling an itinerary for a blog tour? Promoting a book, game, or other creative effort that’s related to fantasy, horror, or science fiction and want to write a guest post for me?

Alas, I cannot pay, but if that does not dissuade you, here’s the guidelines.

Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

I prefer essays fall into one of the following areas but I’m open to interesting pitches:

  • Interesting and not much explored areas of writing
  • Writers or other individuals you have been inspired by
  • Your favorite kitchen and a recipe to cook in it
  • A recipe or description of a meal from your upcoming book
  • Women, PoC, LGBT, or otherwise disadvantaged creators in the history of speculative fiction, ranging from very early figures such as Margaret Cavendish and Mary Wollstonecraft up to the present day.
  • Women, PoC, LGBT, or other wise disadvantaged creators in the history of gaming, ranging from very early times up to the present day.
  • F&SF volunteer efforts you work with

Length is 500 words on up, but if you’ve got something stretching beyond 1500 words, you might consider splitting it up into a series.

When submitting the approved piece, please paste the text of the piece into the email. Please include 1-3 images, including a headshot or other representation of you, that can be used with the piece and a 100-150 word bio that includes a pointer to your website and social media presences. (You’re welcome to include other related links.)

Or, if video is more your thing, let me know if you’d like to do a 10-15 minute videochat for my YouTube channel. I’m happy to handle filming and adding subtitles, so if you want a video without that hassle, this is a reasonable way to get one created. ???? Send 2-3 possible topics along with information about what you’re promoting and its timeline.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

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Guest Post: We Are Not Entertained by Aigner Loren Wilson

There’s this common misconception that the world of editing (in the sense of submitting your story to a magazine or contest) is an absolute puzzle constantly being shifted around by angry and jaded editors. In classes, writing groups, and even among non-writers, I hear it repeated that you have to have this unknowable combination of luck and talent to land a spot in a magazine, and it isn’t worth trying or learning. You got it or you don’t.

But that type of thinking leaves most people without it.

I want to say that in my years as a reader, judge, and developmental editor none of that is true. Especially about editors. We’re not shadowed goblins lying in wait to crush every writers’ dream. The reason we got into this line of work is because we want to hear a good story, a new story. We want to be entertained.

But unfortunately, most of the time, we are not. We are left wondering where’s the story.

And after a few years, I realized that most stories don’t make it because of the same reasons. Time and time again, I open a submission (always reading without knowing the info of the author) and come across the same mistakes or faults in stories that keep a cool or fun idea from making it from a submission to an acceptance. Dear writer, I’m going to tell you these faults so that you can identify them in your own stories and make it out of the slush pile.

Because I do really want to see your stories out there. Even if I never read them, someone will, and they will love them.

One of the common issues I come across are dark openings. A dark opening is when a writer aims to be mysterious but doesn’t give the reader anything to hold on to. Often, the story opens with two characters exchanging a few lines of dialogue while doing some mundane task that is an overarching metaphor for the story. That in itself isn’t bad and can be found in a lot of great stories, but where the stories fail is in how they do this.

In dark openings, characters, along with their dialogue, are usually nondescript to the point where you can’t really tell who is saying what because everyone sounds the same, and they aren’t really having a conversation but are merely stating the story in a heavy-handed way. The correct way in doing these mysterious dialogue driven openings is to use metaphor less like metaphor and more like subtext so that the point comes in without feeling like it’s being fed to the reader. And, of course, all dialogue should be distinctive to the characters, but this is even more so important in an opening.

Not only does it show the reader the characters, but it shows them that you’re an author who knows your story and characters. It builds that very necessary and crucial bridge of trust between the writer and the reader.

Another thing that holds writers back is telling their story to the reader instead of showing their story to the reader. Commonly known as telling vs showing. Based on the stories I’ve read, my theory behind this bit of advice not sinking into writers is that they misunderstand what it means to show and to tell. Writers tend to do a lot of in your face telling masking as showing. For instance, during a fight scene, the reader will get a blow by blow of flailing arms and legs.

But that is not showing.

Showing does more than just show. Showing makes the reader feel. It calls forth the image of the scene or character to the reader’s mind. There are many ways to do this, but the top way is by using descriptive language and sentence structure to control reader emotion and story. Instead of giving a blow by blow of action, give a blow by blow of evocative internal workings. How does your character feel when slicing into their foe or friend or lover? Use the right words in the right order to create magic.

The final issue that many stories have, though there are many more, is that they start too late. For a story of any length, the editor looks for whether or not the writer has introduced world, theme, problem, and character within the first paragraph. But a lot of writers, choose to open their stories with something that they think will grab the attention of the reader or will paint a picture of the setting. But what will tell an editor of place or grab their attention won’t actually cue them in on what is important to this story and to the character.

Openings should introduce world, character, and problem at least on the first page. When it is not introduced, the editor is left wondering where the story is going, instead of wrapped up in its progression.

As you will have noticed, most of these issues happen in a story’s opening. That’s the only space you really have to win a reader or an editor over. And editors can feel or sense whether or not the story they dive into is written by a writer that knows what they are doing or by a writer who is just phoning it in because they don’t think they have to try.

If you take issue with this article and feel as though I am lying to you, then I leave you with this: it is my firm belief that every writer should become a slush reader, so that they may see the wide array of mistakes laden in stories. It will not only help you realize your own faults, but it will also show you that I am right.


Aigner Loren Wilson author photoBIO: Aigner Loren Wilson is a SFWA, HWA, and Codex writer whose stories and articles have appeared in Terraform, Rue Morgue, Arsenika, and more. She writes or edits for Strange Horizons, Nightlight: A Horror Podcast, NYC Midnight, and other outlets. To keep up to date on where she is publishing and other news, sign up for her newsletter, follow her on Instagram, or follow her blog.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

 

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Guest Post: Bitterballen "“ Carleton Chinner Presents The Tastiest Snack You've Never Heard Of

Far further back than I care to admit, the large newspaper I worked for sent me to Amsterdam to attend a trade show. In among the many adventures I had on that trip, I discovered the incredible variety of cuisines that make Amsterdam such a pleasure to visit. The glories of a spread of rijsttafel dishes, gouda cheeses, crisp Dutch beers, and so many others. One of my favourite discoveries was bitterballen the crunchy bar snack with a savory creamy filling that were served alongside beers.

It got me thinking about culture and how food transcends boundaries. Rijstaffel (rice table) is the Dutch version of Indonesian cookery. It dates back to the glory days of the Dutch East India Company, where creaking wooden barques made the perilous journey around the Cape of Storms to venture to the far east colony of Batavia (present day Indonesia). The ships would return laden with exotic spices like nutmeg, mace, and cloves dried and sometimes ground to powder to survive the long journey back to Holland. At a time when the Dutch Republic was entering its golden age, cooks could not get enough of these new flavours and sought out exotic flavours and colours to impress their guest with a dazzling array of dishes.

The sailors also brought recipes back with them, curries, nasi goreng, gado gado sambals,fried bananas and others. Back in Amsterdam people tried to make these recipes, but lacking the fresh ingredients, they substituted dried spices.

While the colonial excesses of the rijsttafel banquets have long since fallen out of favour in Indonesia, they remain a staple of Dutch restaurant fare, as former colonials returned following independence.

What’s in a name? Bitterballen are part of the larger tradition of bittergarnituur, or savoury snacks to serve with beer. Ballen being the Dutch plural for ball. So, essentially, savoury balls to have with beer.

Bitterballen are one such incarnation of the mixture of cultures permeating Dutch food. The basic recipe was probably taken from a French croquette filled with ragout, a traditional way of using leftover meat. The filling is shredded cooked meat mixed with a thick roux, to which with the addition of nutmeg brings an exotic flavour.

In my latest science fiction novel, Plato Crater, Holly a young thief is sentenced to community service in one of the only antique rijsttafel restaurants still licensed to burn hydrocarbons. One of the first dishes she learns to cook is bitterballen. This is how I imagined the recipe to be:

INGREDIENTS

    For the filling:

  • 1 stick of butter
  • 1 cup of flour
  • 2 cups of shredded cooked beef or veal (usually taken from last night’s leftovers)
  • 3 cups beef broth
  • 1 small onion, chopped
  • ¼ cup fresh parsley, chopped
  • 2 Tbsp olive oil
  • ¼ tsp powdered nutmeg
  • ¼ cup finely grated parmesan cheese
    For the breading:

  • All-purpose flour
  • 2 eggs whisked
  • Breadcrumbs
  • Vegetable oil for frying

INSTRUCTIONS

  1. In a large pan, sauté the onions in olive oil until translucent.
  2. Add the butter and once melted, add the flour slowly to make a roux.
  3. Gradually add the broth, while stirring continuously to ensure that the roux absorbs the liquid.
  4. Continue stirring until the mixture thickens.
  5. Add meat and parsley. Cook for around two minutes until the mixture resembles a thick gravy. Stir in the salt, pepper, parmesan and nutmeg.
  6. Transfer the filling mixture to a shallow container and refrigerate for 2 hours or until is has a solid consistency.
  7. Take a spoonful of mixture and roll it into a ball the size of a golf ball.
  8. Dredge the bitterballen in the all-purpose flour, then the egg wash and finally roll it the breadcrumbs. This should make around 20 bitterballen.
  9. Place the bitterballen on a shallow tray in the to the freezer for 30 minutes before frying.
  10. Prepare oil for deepfrying, either using a small saucepan or a deep fryer.
  11. Fry the bitterballen, a few at a time, until golden brown, remove and set on a plate covered in paper towels to absorb excess oil.
  12. Now open a crisp Amstel or pale lager, and serve the bitterballen hot, with a side of Dijon or grainy mustard.

About the Author

CARLETON CHINNER is an Australian born writer who grew up on a remote farm in South Africa, where the trip to the town library was the highlight of his week. He devoured anything science fiction, fantasy and horror. And, when that wasn’t enough, turned to urban legend and traditional tribal histories which combined to provide a heady brew of stories.
He has settled in Australia as an adult but not before turning up unarmed at a gunfight, discovering dead bodies and fighting off sharks while spearfishing. When not writing, he works as a project manager on large corporate programs. Follow him on Twitter @sunfishau

The CITIES OF THE MOON series is Chinner’s debut series, now available as POD and in ebook form from good online stores everywhere. Book 2 Plato Crater is available from 31 October.

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines.

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