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Guest Post: Jeffrey A. Carver on How I Ventured into Audiobooks and Lost My Shirt"”or Maybe Found It

Audiobooks are the current gold rush in publishing””or so they say, and you know “they” always know what they’re talking about. If you don’t get on the audiobook wagon, you are sure to lose out.

That might or might not be true. But one thing that is true, without a doubt, is that listening to a book narrated aloud is an experience unlike that of silently reading text. An audiobook can make or break a book for the listener. In the hands of a poor narrator, any book can be crushed. But in the hands of a skilled narrator, even humdrum text can take flight, and sparkling text can soar. The latter is an experience you might want to serve up to your readers. But if your publisher isn’t doing it, or you’re an indie writer and are your own publisher (I’ve been in both positions), how do you make it happen?

Cover of THE REEFS OF TIME.I’ve spent much of the last year getting some of my best work into audiobook, and I won’t kid you””it’s not easy. But you can do it. The landscape of audio publishing has changed quite a bit in the dozen or so years since my agent placed nine of my books with Audible, the 400-pound gorilla in the business. For that process, I didn’t have much to do beyond providing the text, except offer pronunciation guidance to the (Audible-chosen) narrators who asked. What I got from the deal was a mixed bag: some recordings I could be truly proud of, and others that made me wince.

As it happened, my best-known books were not part of that deal, because of the audiobook rights being held by my print publisher (who was not exercising them). It took years to get those rights reverted, and when the reversion came, it was just in time to miss a window of opportunity to get the books into Audible. Curses! Rotten luck!

Or… maybe not. Eventually, my failure to land The Chaos Chronicles at Audible (with a narrator chosen by them), led me to approach a narrator whose work I loved and admired””Stefan Rudnicki, a Grammy and Hugo-winning artist, whose natural voice is somewhere down in the frequency range of James Earl Jones’, and just as captivating.

Stefan liked the book I pitched to him, Neptune Crossing, and he secured a deal to have it recorded by him and published through Blackstone Audio. He did a great job, and Blackstone got it out in great shape, and all was grand. Except… it didn’t sell. Not very well, anyway. It’s a terrific audiobook (in my opinion), but it was the first and only book in the  series. Who wants to buy the first book and find that there are no more? Approximately nobody, apparently.

Blackstone, discouraged by the sales, didn’t want to fund the rest of the series. I was on my own if I wanted the books that I considered some of my best work turned into audiobooks. Stefan was eager and willing. Stefan is also a top-tier narrator who works with a top-flight director and top-notch engineers. I could pay Stefan out of my own pocket, and the rights would be mine forever. My books tend to be long. The cost for finished recordings clocked out at around $4000-6000, per book. Eeek. It seemed impossible.

Cover of THE CRUCIBLE OF TIME.However, fortune seems to favor the foolish, because some unexpected funds came to me that made it possible to pay for books 2-4 in the series. And around the time those were finished, some different unexpected funds came in that enabled me to contract for Books 5-6, my recently published The Reefs of Time and Crucible of Time. I had spent eleven years writing these books, and after a career of working with traditional publishing, found myself without a publisher””and put them out myself, as my first self-published originals. They meant a lot to me. And so I made the choice””not an easy choice, mind you””to take some money that I might have used for other purposes, and invested it in having my books recorded.

That point bears repeating: the money was an investment in the future. An investment for my readers to have new ways to discover my story, and an investment in future earnings, even if the time to recoup my costs is measured in years.

Great, I can hear you thinking. How does this help me? Well, you might not have the particular good fortune of money coming just when you need it. But there are other ways to fund these projects. You might crowd-source the expense. You might find a narrator who’s newer and charges less, or is willing to record for a share of the royalties. The two major audiobook self-publishing platforms both offer ways to do this. There are avenues.

And that brings us to the second big question: Even if you get your audiobook recorded, how do you get it before an audience? You may already know that ACX.com and FindawayVoices.com are the two big players. But which do you want to work with, and why?

How about both?

I started out by leaning toward Findaway, mainly because they distribute to more than 40 stores, including Apple, Audible, Amazon, Google, Kobo, Nook, Overdrive (library sales!), and many more. ACX distributes to just Audible, Amazon, and Apple. Add to that Findaway’s 80% of net royalty rate, versus ACX’s 40% (if you go exclusive), and it seems like a no-brainer.

But maybe not. If you distribute through Findaway to ACX (which is how they distribute to Audible and Amazon), you only get 80% of the reduced nonexclusive royalty of 25% from ACX. For many people, Audible, Amazon, and Apple are where most of the sales come from, so that might not seem like such a good deal.

Personally, I lean strongly toward wider distribution, both for philosophical reasons and practicality. (I don’t want Amazon to control everything, and I don’t want to put all my eggs in one basket.)  So I went with Findaway for maximum distribution.

Uploading to Findaway is a pretty straightforward, if finicky, procedure. You learn right away if a chapter file flunks some fiddling technical specification. So you know when you’ve nailed it, and your book starts showing up pretty quickly, at least in stores like Apple, Nook, and the other big outlets.

But all was not rosy with the Audible/ACX distribution. The “ingesting” process is slowwww. Where things started going wrong was when it turned out that ACX has more exacting standards””not in quality, but in finicky attributes such as the exact amount of silence (room tone) at the beginning of a chapter, or the precise length of a sample. Two or three months can go by before you learn that your book failed acceptance at Audible. That’s a long time when you’re trying to rev up interest in a new book.

I finally came around to this: Submit your book to both places. At ACX, choose nonexclusive distribution. At Findaway, exclude Audible and Amazon from your distribution. It’s more work, but you get the widest possible distribution, you’ll be up at Audible much faster, and the royalty rate is better. You’ll also get a better reading of where your books are selling.

Support at ACX, in my experience, has generally been quite good. At Findaway it has ranged from meh to excellent.

Since last fall, I’ve released three books in audiobook format: Strange Attractors, The Infinite Sea, and Sunborn. Books 5-6, The Reefs of Time and Crucible of Time, are being prepared for fall 2020 release.

Has it brought me riches of sapphire and gold? What do you think? (The correct answer is no.) It’s a marathon, not a sprint. I don’t know when I’ll break even, so in that respect as in many others, this is a labor of love. But it’s also a way to more richly present my stories to the widest possible audience. A way for folks in their cars, or at the gym, or walking their dogs to discover my work. It’s an investment in every conceivable meaning of the word. So, yes””a labor of love. But one that I hope will pay dividends for a long time down the galactic road.


Author photo of Jeffrey A Carver.JEFFREY A. CARVER has been writing character-driven hard science fiction/space opera since the 1970s and is still hard at it. His novel Eternity’s End was a finalist for the Nebula Award, and his Star Rigger novels and ongoing series The Chaos Chronicles have gained a wide and appreciative audience. Battlestar Galactica fans will enjoy his official novelization of the 2003 BSG Miniseries. Last year he published an epic two-volume novel, The Reefs of Time and Crucible of Time, which are widely available in ebook and print, and will be out in audiobook in the fall of 2020.

You can read about his books at https://www.starrigger.net, where you can also subscribe to his blog and his occasional newsletter. Or you can find him on Facebook at https://www.facebook.com/jeffrey.a.carver.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

This was a guest blog post.
Interested in blogging here?

Assembling an itinerary for a blog tour? Promoting a book, game, or other creative effort that’s related to fantasy, horror, or science fiction and want to write a guest post for me?

Alas, I cannot pay, but if that does not dissuade you, here’s the guidelines.

Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

I prefer essays fall into one of the following areas but I’m open to interesting pitches:

  • Interesting and not much explored areas of writing
  • Writers or other individuals you have been inspired by
  • Your favorite kitchen and a recipe to cook in it
  • A recipe or description of a meal from your upcoming book
  • Women, PoC, LGBT, or otherwise disadvantaged creators in the history of speculative fiction, ranging from very early figures such as Margaret Cavendish and Mary Wollstonecraft up to the present day.
  • Women, PoC, LGBT, or other wise disadvantaged creators in the history of gaming, ranging from very early times up to the present day.
  • F&SF volunteer efforts you work with

Length is 500 words on up, but if you’ve got something stretching beyond 1500 words, you might consider splitting it up into a series.

When submitting the approved piece, please paste the text of the piece into the email. Please include 1-3 images, including a headshot or other representation of you, that can be used with the piece and a 100-150 word bio that includes a pointer to your website and social media presences. (You’re welcome to include other related links.)

Or, if video is more your thing, let me know if you’d like to do a 10-15 minute videochat for my YouTube channel. I’m happy to handle filming and adding subtitles, so if you want a video without that hassle, this is a reasonable way to get one created. ???? Send 2-3 possible topics along with information about what you’re promoting and its timeline.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

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Guest Post: Comedy Is a Ninja by Noah Sturdevant

Things are tense these days. I hope I’m not shocking anyone by saying that. There’s a lot of negative emotions going around, and people deal with them in different ways. One of the healthier ways is to engage with a good movie, game, book, or other form of media and get lost in a story. As a person empathizes with characters, they achieve catharsis as they experience their emotional journey together with the characters they empathize with. People enjoy dramas to release their sadness, they enjoy action to feel power over a world which often shows them to be powerless. Some enjoy horror for the endorphin rush, or to release pent up negative emotions in a more healthy way than going to the hardware store and looking for a chainsaw that’s light enough to chase someone with, yet not so light that it can’t get the job done.

Um, for example.

You get the idea. Engaging with stories in all of these genres help emotions to be released, and these genres are taken more or less seriously as their own entity. They win awards, they get critical acclaim. People feel like they can discuss them as art.

Cover of QUICK DRAW: FAST AND FUNY FICTIONBut what about comedy?

Comedy provokes laughter, which is a way to achieve catharsis, too. Laughter is a bonding experience. Laughter allows us to cope with horrible situations. Laughter is, well, fun. Yet, somehow comedy doesn’t get the respect it deserves.

What is the last purely comedic book you read? Not the action-comedy, horror-comedy, romantic comedy, etc. It might be hard to remember.

It seems most times comedy is only accepted when it tags along with another genre. If genres were families, comedy would be the little brother that horror, action, romance, mystery, westerns, science fiction, fantasy, and drama are forced to drag along with them if they want to go out and play.

If you look at Amazon, or any other place to buy books, you’ll probably notice the comedy/humor section is dwarfed by the other genres. In fact, it’s lumped in with crosswords and other puzzles in some stores.

Why is that? Probably because comedy doesn’t sell. Somehow comedic novels don’t get the same attention as other genres, which is why they have to piggy-back onto them. It’s hard to figure out why. On the surface, comedic novels have the same elements as other genres. They have a beginning, middle and end. They have a plot and they have characters.

Maybe that’s where things start to fall apart. People read books for the plot; they read a series because of the characters. As the purpose of a comedy is to laugh, it’s often true that comedic novels don’t have the level of character development that other genres have, and the stakes aren’t often that high. And that’s where the trouble really lies. People need to care what happens in a book for it to grab their attention for long. Sure, some comedic books have deep characters and intricate plots, but chances are that it’s going to get a hyphen with some other genre coming first added to it to sell more copies.

So, wait. Maybe comedy novels are more popular than they first appear. True, the “pure” comedy book isn’t in fashion at the moment, but that doesn’t mean the genre is failing. On the contrary, comedic novels are doing better than ever, thanks to the expectations of modern-day readers.

Unlike in other eras, readers don’t want just one thing. No, they want at least a little of many things. Hybrid genres keep emerging constantly. Weird West, GameLit, and other genre blending categories give people more of what they want, before they even knew they wanted it. And do you know what? I bet they’ve all got a few jokes in them, too. Really, the hyphen is a friend. It’s the hook that gets comedy into your books, into your hands, and into your head.

By latching onto a larger genre, like a parasite, comedy sneaks into your favorite genres without you even noticing. Or like ninjas. Let’s say comedic books are giggle ninjas instead of parasites. Still sneaky, but less slimy. The point is, that fantasy book that made you laugh more than want to swing a sword around was a comedy novel. The horror story that made you chortle with almost shameful glee every time someone bit the big one was humor in disguise.

Comedy doesn’t have an ego. It doesn’t care if it gets second billing. No, comedy is flexible. It adapts to survive, to thrive. Like a thief in the night, comedy comes, does what it set out to do, and leaves. The hero still defeats the evil mastermind, the prince still wins the heart of the prince, princess, or whoever they’ve been trying to win over, and so on. They just do it with a little snark, a bit of whimsy, and the occasional laugh out loud moment.

Comedy never left, and it isn’t going anywhere, even if you can’t quite see it at the moment.


BIO: Noah Sturdevant is a man of many secrets. Granted, most of his secrets involve lost socks and conspiracy theories about otters, so it’s probably better not to probe too deeply. Noah is originally from the U.S.A., and currently lives in Thailand with his wife and daughter. Noah never really knows what’s going on and isn’t sure why he’s writing about himself in the third person, but he hopes you enjoy his books, which you can find on Amazon.

Quick Draw! is an anthology of humorous flash fiction, with some of the biggest names in speculative fiction. In times like these a quick laugh is something we could all use. All profits from the sale of this anthology go to True Colors United, which helps homeless LGBTQ+ teens.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

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Guest Post: Inspiration and Trying to Understand Otherness with Dan Rice

When I first buckled down to seriously try writing after graduating from college, I dreamed of crafting epic fantasy similar to books by George R.R. Martin and Joe Abercrombie. Their works were breaths of fresh air. Unlike the novels of Tolkien or Robert Jordan, these authors eschewed the black-and-white worldview of good versus evil for shades of gray. I wanted to write just like them.

Of course, I eventually discovered that there’s a reason Martin and Abercrombie are best-selling authors, and Martin takes many years between books. What they do is really, really hard.

Switching to Young Adult

Discovering that writing epic fantasy is a monumental task was the first step in finding my authorial voice. My critique group told me that my writing was more suited to a young adult audience. At first, I was dismissive of this observation, but I came around when I started reading more young adult fantasy and science fiction. I soon appreciated these books possess an intoxicating sense of adventure and discovery.

Eventually, I abandoned my quest to craft an epic fantasy for adults to attempt a young adult fantasy. A theme that fascinated me was the sense of estrangement and otherness that young people often feel at one time or another. At least, I recall feeling that way as an adolescent. My interest in this topic was enhanced by my experience traveling solo to Japan while a young man.

I have been fascinated with Asia, especially Japan, from a young age. My initial interest in Japan stems from the original Shogun miniseries and my father’s fascination with the country. Even now, close to twenty years later, I vividly recall visiting Japan’s ancient capitals, Kyoto and Nara, and traveling to Himeji to tour the majestic castle there. It was a fantastic trip that enhanced my interest in Asia and taught me a lesson about how people who find themselves in the minority for whatever reason feel.

Growing up in the Pacific Northwest in the 1980s and 1990s, I always found myself in the majority. Most of my classmates and friends looked like me and had similar upbringings. The struggles of minorities, either in race, gender identity, ideology, or social standing, always seemed distant. These people and their challenges were something I only experienced on the nightly news, never firsthand.

I can’t claim to know precisely what it’s like to be a minority because I’m not one. But in Japan, I came about as close as I probably ever will. Kyoto is a touristy city, but most tourists are Japanese. While meandering the grounds of ancient temples, I was often the only foreigner, a gaijin. I attracted attention wherever I went, especially from school children with assignments to speak English to a foreigner. None of these interactions were negative, but I was very aware that in this environment, I was in the minority, that I was the other. For someone who had never experienced that before and was naturally introverted, it was uncomfortable at the time. I look back at it now as a wonderful experience. It gave me an inkling of what it is like to be a minority and taught me firsthand that the Western view of the world is only one perspective among many.

Later, I would draw upon my experiences in Japan and Southeast Asia in my writing for young adults.

Weaving in Themes

Feeling like the other and being caught between two worlds are themes that come up time and again in my young adult fantasy series, The Allison Lee Chronicles. Being a fantasy series, in some ways, the themes are apparent. Allison discovers she is a shape-shifting monster. Eventually, everyone knows she’s different; some people are fans, and others are not. However, I wanted to express these ideas more subtly, too, and that proved a difficult task.

While working on Dragons Walk Among Us, the first novel in the series, I was fortunate enough to read Seraphina by Rachel Hartman and EXO by Fonda Lee. These authors explored themes similar to those I wanted to investigate. Their protagonists were caught between worlds with divided loyalties and experienced feeling like the other due to their heritage and outlooks, and the novels’ antagonists weren’t evil villains. In many ways, the books were as morally gray as George R.R. Martin’s and Joe Abercrombie’s works without being relentlessly grim.

Reading the novels of Hartman and Lee helped me express Allison’s internal struggles of feeling like the other and being trapped between two worlds more subtly than I would have otherwise. I owe these authors and their books a debt of gratitude. They helped open my eyes to how wonderfully imaginative and thoughtful the young adult genre can be.

Conclusion

If I’ve learned anything on my writing journey it’s that your authorial voice can differ from what you expect or want it to be. When I first started writing, I never anticipated ending up as a young adult author. I also didn’t think my travels as a young man to Japan would have a thematic impact on my writing. But it did.

As a writer, I have benefited from being open to new experiences and perspectives and willing to reinterpret old ones. It helped me craft my authorial voice and find success.

Author Bio


Dan Rice pens the young adult urban fantasy series The Allison Lee Chronicles in the wee hours of the morning. The Wrath of Monsters, the third installment in the series, will be out on June 19, 2024.

To discover more about Dan’s writing and keep tabs on his upcoming releases, check out his blog and join his newsletter.

If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

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