Five Ways
Subscribe to my newsletter and get a free story!
Share this:

Guest Post: Jeffrey A. Carver on How I Ventured into Audiobooks and Lost My Shirt"”or Maybe Found It

Audiobooks are the current gold rush in publishing””or so they say, and you know “they” always know what they’re talking about. If you don’t get on the audiobook wagon, you are sure to lose out.

That might or might not be true. But one thing that is true, without a doubt, is that listening to a book narrated aloud is an experience unlike that of silently reading text. An audiobook can make or break a book for the listener. In the hands of a poor narrator, any book can be crushed. But in the hands of a skilled narrator, even humdrum text can take flight, and sparkling text can soar. The latter is an experience you might want to serve up to your readers. But if your publisher isn’t doing it, or you’re an indie writer and are your own publisher (I’ve been in both positions), how do you make it happen?

Cover of THE REEFS OF TIME.I’ve spent much of the last year getting some of my best work into audiobook, and I won’t kid you””it’s not easy. But you can do it. The landscape of audio publishing has changed quite a bit in the dozen or so years since my agent placed nine of my books with Audible, the 400-pound gorilla in the business. For that process, I didn’t have much to do beyond providing the text, except offer pronunciation guidance to the (Audible-chosen) narrators who asked. What I got from the deal was a mixed bag: some recordings I could be truly proud of, and others that made me wince.

As it happened, my best-known books were not part of that deal, because of the audiobook rights being held by my print publisher (who was not exercising them). It took years to get those rights reverted, and when the reversion came, it was just in time to miss a window of opportunity to get the books into Audible. Curses! Rotten luck!

Or… maybe not. Eventually, my failure to land The Chaos Chronicles at Audible (with a narrator chosen by them), led me to approach a narrator whose work I loved and admired””Stefan Rudnicki, a Grammy and Hugo-winning artist, whose natural voice is somewhere down in the frequency range of James Earl Jones’, and just as captivating.

Stefan liked the book I pitched to him, Neptune Crossing, and he secured a deal to have it recorded by him and published through Blackstone Audio. He did a great job, and Blackstone got it out in great shape, and all was grand. Except… it didn’t sell. Not very well, anyway. It’s a terrific audiobook (in my opinion), but it was the first and only book in the  series. Who wants to buy the first book and find that there are no more? Approximately nobody, apparently.

Blackstone, discouraged by the sales, didn’t want to fund the rest of the series. I was on my own if I wanted the books that I considered some of my best work turned into audiobooks. Stefan was eager and willing. Stefan is also a top-tier narrator who works with a top-flight director and top-notch engineers. I could pay Stefan out of my own pocket, and the rights would be mine forever. My books tend to be long. The cost for finished recordings clocked out at around $4000-6000, per book. Eeek. It seemed impossible.

Cover of THE CRUCIBLE OF TIME.However, fortune seems to favor the foolish, because some unexpected funds came to me that made it possible to pay for books 2-4 in the series. And around the time those were finished, some different unexpected funds came in that enabled me to contract for Books 5-6, my recently published The Reefs of Time and Crucible of Time. I had spent eleven years writing these books, and after a career of working with traditional publishing, found myself without a publisher””and put them out myself, as my first self-published originals. They meant a lot to me. And so I made the choice””not an easy choice, mind you””to take some money that I might have used for other purposes, and invested it in having my books recorded.

That point bears repeating: the money was an investment in the future. An investment for my readers to have new ways to discover my story, and an investment in future earnings, even if the time to recoup my costs is measured in years.

Great, I can hear you thinking. How does this help me? Well, you might not have the particular good fortune of money coming just when you need it. But there are other ways to fund these projects. You might crowd-source the expense. You might find a narrator who’s newer and charges less, or is willing to record for a share of the royalties. The two major audiobook self-publishing platforms both offer ways to do this. There are avenues.

And that brings us to the second big question: Even if you get your audiobook recorded, how do you get it before an audience? You may already know that ACX.com and FindawayVoices.com are the two big players. But which do you want to work with, and why?

How about both?

I started out by leaning toward Findaway, mainly because they distribute to more than 40 stores, including Apple, Audible, Amazon, Google, Kobo, Nook, Overdrive (library sales!), and many more. ACX distributes to just Audible, Amazon, and Apple. Add to that Findaway’s 80% of net royalty rate, versus ACX’s 40% (if you go exclusive), and it seems like a no-brainer.

But maybe not. If you distribute through Findaway to ACX (which is how they distribute to Audible and Amazon), you only get 80% of the reduced nonexclusive royalty of 25% from ACX. For many people, Audible, Amazon, and Apple are where most of the sales come from, so that might not seem like such a good deal.

Personally, I lean strongly toward wider distribution, both for philosophical reasons and practicality. (I don’t want Amazon to control everything, and I don’t want to put all my eggs in one basket.)  So I went with Findaway for maximum distribution.

Uploading to Findaway is a pretty straightforward, if finicky, procedure. You learn right away if a chapter file flunks some fiddling technical specification. So you know when you’ve nailed it, and your book starts showing up pretty quickly, at least in stores like Apple, Nook, and the other big outlets.

But all was not rosy with the Audible/ACX distribution. The “ingesting” process is slowwww. Where things started going wrong was when it turned out that ACX has more exacting standards””not in quality, but in finicky attributes such as the exact amount of silence (room tone) at the beginning of a chapter, or the precise length of a sample. Two or three months can go by before you learn that your book failed acceptance at Audible. That’s a long time when you’re trying to rev up interest in a new book.

I finally came around to this: Submit your book to both places. At ACX, choose nonexclusive distribution. At Findaway, exclude Audible and Amazon from your distribution. It’s more work, but you get the widest possible distribution, you’ll be up at Audible much faster, and the royalty rate is better. You’ll also get a better reading of where your books are selling.

Support at ACX, in my experience, has generally been quite good. At Findaway it has ranged from meh to excellent.

Since last fall, I’ve released three books in audiobook format: Strange Attractors, The Infinite Sea, and Sunborn. Books 5-6, The Reefs of Time and Crucible of Time, are being prepared for fall 2020 release.

Has it brought me riches of sapphire and gold? What do you think? (The correct answer is no.) It’s a marathon, not a sprint. I don’t know when I’ll break even, so in that respect as in many others, this is a labor of love. But it’s also a way to more richly present my stories to the widest possible audience. A way for folks in their cars, or at the gym, or walking their dogs to discover my work. It’s an investment in every conceivable meaning of the word. So, yes””a labor of love. But one that I hope will pay dividends for a long time down the galactic road.


Author photo of Jeffrey A Carver.JEFFREY A. CARVER has been writing character-driven hard science fiction/space opera since the 1970s and is still hard at it. His novel Eternity’s End was a finalist for the Nebula Award, and his Star Rigger novels and ongoing series The Chaos Chronicles have gained a wide and appreciative audience. Battlestar Galactica fans will enjoy his official novelization of the 2003 BSG Miniseries. Last year he published an epic two-volume novel, The Reefs of Time and Crucible of Time, which are widely available in ebook and print, and will be out in audiobook in the fall of 2020.

You can read about his books at https://www.starrigger.net, where you can also subscribe to his blog and his occasional newsletter. Or you can find him on Facebook at https://www.facebook.com/jeffrey.a.carver.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

This was a guest blog post.
Interested in blogging here?

Assembling an itinerary for a blog tour? Promoting a book, game, or other creative effort that’s related to fantasy, horror, or science fiction and want to write a guest post for me?

Alas, I cannot pay, but if that does not dissuade you, here’s the guidelines.

Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

I prefer essays fall into one of the following areas but I’m open to interesting pitches:

  • Interesting and not much explored areas of writing
  • Writers or other individuals you have been inspired by
  • Your favorite kitchen and a recipe to cook in it
  • A recipe or description of a meal from your upcoming book
  • Women, PoC, LGBT, or otherwise disadvantaged creators in the history of speculative fiction, ranging from very early figures such as Margaret Cavendish and Mary Wollstonecraft up to the present day.
  • Women, PoC, LGBT, or other wise disadvantaged creators in the history of gaming, ranging from very early times up to the present day.
  • F&SF volunteer efforts you work with

Length is 500 words on up, but if you’ve got something stretching beyond 1500 words, you might consider splitting it up into a series.

When submitting the approved piece, please paste the text of the piece into the email. Please include 1-3 images, including a headshot or other representation of you, that can be used with the piece and a 100-150 word bio that includes a pointer to your website and social media presences. (You’re welcome to include other related links.)

Or, if video is more your thing, let me know if you’d like to do a 10-15 minute videochat for my YouTube channel. I’m happy to handle filming and adding subtitles, so if you want a video without that hassle, this is a reasonable way to get one created. ???? Send 2-3 possible topics along with information about what you’re promoting and its timeline.

Show more

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Fiction in Your Mailbox Each Month

Want access to a lively community of writers and readers, free writing classes, co-working sessions, special speakers, weekly writing games, random pictures and MORE for as little as $2? Check out Cat’s Patreon campaign.

Want to get some new fiction? Support my Patreon campaign.
Want to get some new fiction? Support my Patreon campaign.

 

"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

You may also like...

Guest Post: We need to talk about the lack of realistic character response to sexual violence in Sci&Fi and Fantasy by Sammy HK Smith

We can do better. 

I spend my working week with both survivors and perpetrators of physical and sexual abuse, and consider myself privileged that these survivors trust in me to help them, and I’m dedicated in bringing the perpetrators to justice.

Leaving that behind at the end of the working day is tough, and I often find myself reaching to fiction to shut off and “˜decompress’. Often though, my work finds me in literature and I despair.

We’ve all read those stories: characters beaten, raped, sexually assaulted and they often rise from the ashes stronger and resolute, or they become a broken husk. The sexual assault is often used as a plot element (or, dare I say it, trope) to move the main narrative forward but seldom given the actual scrutiny it deserves. Often too, the abuse is used to push forward a “˜revenge’ plotline or used as a reason as to why that person is “˜weird/broken/*insert derogatory descriptor here*’ and told from the point of view of an outsider with no empathy or understanding as to what they have gone through ““ a character backstory used to explain or excuse actions rather than feeding into the story.

Rarely do we hear the stories of those who are just trying to live with what has happened. Those with PTSD who are still healing. Those who can’t get justice or revenge or those who, for a myriad of reasons, choose not to, but still have to live with the consequences of what happened. Those who are still adapting to the changes forced on them, or the trauma that they have to live with every day.

Sexual violence is prevalent in both fiction and reality (1)(2), and while I’m grateful we have the #MeToo movement and increased visibility and voices in reality, we have a long way to go in addressing the long-term effects of sexual violence on a person. PTSD in sexual abuse survivors is also higher than the average population (3).

It is unfair of me to point fingers at books that get sexual violence “˜wrong’ or use it as a titillating teaser, so instead I’m going to share two books in the SF&F genre with realistic survivor reactions and ongoing PTSD/abuse aftermath that I really recommend.

DEERSKIN by Robin McKinley

As Princess Lissla Lissar reaches womanhood, it is clear to all the kingdom that in her beauty she is the image of her dead mother, the queen. But this likeness forces her to flee from her father’s lust and madness; and in the pain and horror of that flight she forgets who she is and what it is she flees from: forgets almost everything but the love and loyalty of her dog, Ash, who accompanies her. But a chance encounter on the road leads to a job in another king’s kennels, where the prince finds himself falling in love with the new kennel maid . . . and one day he tells her of a princess named Lissla Lissar, who had a dog named Ash.

The main character is sexually abused by her father near the beginning of the book, and the story shows her wrestling with this experience and learning to heal at her pace and in her own way.

A fantastic story with a clear message. You can survive sexual abuse. It will change you forever, but you can live despite that.

TENDER MORSELS by Margo Lanagan

Tender Morsels is a dark and vivid story, set in two worlds and worrying at the border between them. Liga lives modestly in her own personal heaven, a world given to her in exchange for her earthly life. Her two daughters grow up in this soft place, protected from the violence that once harmed their mother. But the real world cannot be denied forever””magicked men and wild bears break down the borders of Liga’s refuge. Now, having known Heaven, how will these three women survive in a world where beauty and brutality lie side by side?

A mix of fairy tale and fantasy, but most definitely for adults, this novel explores Liga’s childhood and abuse at the hands of her father. It shows us rape, miscarriages, pregnancy and how Liga becomes an incredible mother, overcoming the violence of the children’s conceptions. Have I included spoilers? Not really. Her journey is the story. Harrowing, but wonderful in the way the prose gives us hope even through unrelenting darkness.

Both of these show childhood trauma and sexual abuse, which can be very different to adult sexual abuse (and, to a certain extent, domestic abuse). I really tried to think of some good, solid stories that focused on an adult journeying through sexual violence PTSD but came up short.  Recommendations warmly received!


When writing ANNA I wanted to not only tell the story of a victim who struggles to deal with PTSD while rebuilding relationships, but also show how the behavior and persona of a perpetrator changes with their audience, and how those who have been coercively controlled can still bend to their abuser, even months after the event.

ANNA is not a milquetoast trope of a victim. She is broken, beaten, abused, carrying her scars and trauma around with her, never letting her guard down. She struggles as survivors struggle every day, second-guessing everything and everyone but desperately yearning for a sense of normality. Through all of that she is strong, and she shows us her strength as the story progresses.

As a writer and a feminist I think it’s important to show a different view of survivors of sexual abuse in literature. I wanted to show her decision-making, her thought process and agency through those dark times and hopefully take the reader on the highs and lows of her recovery.

I’ve been asked why I didn’t make the novel a contemporary piece. Honestly? I love speculative and dystopian fiction. I didn’t want to write in the here and now when I work with this subject matter so often.

I stress that I’m no psychologist. I have a vested personal and professional interest in this area, and have followed and relied on experts in the field (4) to help form my characters and stories. It is not my place to tell a reader how a survivor will react to such trauma; every person is unique, their story and experiences different. My experience of something does not make me the arbitrator of all the possible responses and reactions, but I hope that what I have shown is that sexual abuse is not a trope. It is not glib, it is not something to use to merely push a story forward and add a “˜grim’ slant to a novel. It is harrowing and often the survivor is alone, even when surrounded by people who love them, with a long journey to recovery.

But the journey of a survivor is not all doom and gloom. There is hope. There are moments of love, of pure happiness and joy, of friendship and trust, but it’s not easy. Strength comes in many forms.

ANNA is a book that stands witness to the experiences of so many survivors and although that makes it an uncomfortable read at times, it is an offering to and reflection of the people who struggle with these issues.

I refuse to make a spectacle of sexual trauma, and I hope that I’ve done justice to the hundreds of survivors I’ve spoken with during my 15 years in the field of domestic and sexual abuse.

I said that we can do better, but when we see how the world really is, we know deep down that we must do better.


  1. https://www.rainn.org/statistics/victims-sexual-violence
  2. https://rapecrisis.org.uk/get-informed/about-sexual-violence/statistics-sexual-violence/
  3. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2323517/
  4. http://www.zoelodrick.co.uk/training/article-1

BIO: Sammy H.K Smith lives and works in Oxfordshire UK as a police detective. When not working she spends time with her children, husband and pets, renovates her house, and inadvertently kills plants. A keen writer and lover of all things science fiction and fantasy, she’s often found balancing a book, a laptop, a child, and a cat whilst watching Netflix.

Learn more about Anna and buy the book here.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

...

Guest Post from J.T. Gill: Cultivating Imagination - 4 Reasons Why Fantasy Makes You Smarter
Find out more about J.T. Gill at http://worldsofhisown.com/
Find out more about J.T. Gill at http://worldsofhisown.com/

Reading makes you smarter. Let’s go ahead and assert that as fact. Research actually indicates that there is a direct correlation between reading and intelligence. For that reason alone, you should be reading fantasy.

Beyond that however, what’s so special about reading fantasy, specifically? And how does it make you smarter?

By experiencing different worlds and living life through the eyes of another, it makes us more imaginative and aware. It brings inspiration and shapes our realities. Think of the intelligence you would gain if you could literally live other people’s lives – the experiences of hundreds of others, accessible for you to see and learn from. Reading fantasy actually affords you that ability. And the mythical and magical elements involved make it that much more fun along the way.

So, here they are. 4 reasons why reading fantasy makes you smarter:

Reading fantasy”¦

1. Cultivates imagination

Perhaps the biggest thing to be had from reading fantasy is the cultivating of the imagination. The power of the imagination cannot be understated. It opens the door to creativity and passion, as well as innovation and invention. These outcomes result in a world far more interesting than simple black and whites, yes and no’s. They are the keys to unlocking an infinity of as-of-yet undiscovered combinations and results. There is plenty of scientific evidence on why imagination makes you smarter, but try it for yourself! Who knows what you might come up with?

2. Makes you more aware

Those who cannot imagine consequences are doomed to discover them. Reading fantasy allows you to gain an extra perspective on life, which leads to increases in awareness, and greater awareness only leads to intelligence. When you read fantasy, you observe natural cause and effect relationships, even within stories of a fantastic nature. Seeing this cause and effect relationships allows you to become more adept at living with such consequences in mind, and overall, make you a smarter person.

3. Leads to inspiration

Inspiration can come from anywhere, but it often comes a lot quicker when you immerse yourself in that area of interest you find yourself pursuing. If you want to be a writer, you need to read a lot and write a lot. If you’re a musician, you need to practice. It is only first through the rigidity of discipline that the fluidity of genius finds its roots. Fix that discipline of reading fantasy to find your genius in inspiration. In his book, On Writing, Stephen King writes, “Your job is to make sure the muse knows where you’re going to be every day from nine ’til noon. Or seven ’til three. If he does know, I assure you that sooner or later he’ll start showing up.” The fluidity of genius finds its roots.

4. Shapes your reality

Let’s face it: At times, reality can be dull. This is especially true when you have a set routine throughout your week. Fantasy allows you to jump out of that routine and into a completely different world. Who wouldn’t take advantage of this varied range of experiences to be had?

A word of warning here: You don’t want to live completely in a fantasy world either though. Like everything, there’s a balance. Make sure that you stay grounded. Fantasy is fun, interesting, exciting, and many more things, but it’s still fantasy. As long as you keep that in mind, you’ll be all right.

So there it is. Reading fantasy not only makes you smarter, but it makes you a better person overall. So get out there, find a book, and take advantage!

Find J.T. Gill at his website or on Twitter as @jt3_gill.

Want to write your own guest post? Here’s the guidelines.

#sfwapro

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

...

Skip to content