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Guest Post: Jeffrey A. Carver on How I Ventured into Audiobooks and Lost My Shirt"”or Maybe Found It

Audiobooks are the current gold rush in publishing””or so they say, and you know “they” always know what they’re talking about. If you don’t get on the audiobook wagon, you are sure to lose out.

That might or might not be true. But one thing that is true, without a doubt, is that listening to a book narrated aloud is an experience unlike that of silently reading text. An audiobook can make or break a book for the listener. In the hands of a poor narrator, any book can be crushed. But in the hands of a skilled narrator, even humdrum text can take flight, and sparkling text can soar. The latter is an experience you might want to serve up to your readers. But if your publisher isn’t doing it, or you’re an indie writer and are your own publisher (I’ve been in both positions), how do you make it happen?

Cover of THE REEFS OF TIME.I’ve spent much of the last year getting some of my best work into audiobook, and I won’t kid you””it’s not easy. But you can do it. The landscape of audio publishing has changed quite a bit in the dozen or so years since my agent placed nine of my books with Audible, the 400-pound gorilla in the business. For that process, I didn’t have much to do beyond providing the text, except offer pronunciation guidance to the (Audible-chosen) narrators who asked. What I got from the deal was a mixed bag: some recordings I could be truly proud of, and others that made me wince.

As it happened, my best-known books were not part of that deal, because of the audiobook rights being held by my print publisher (who was not exercising them). It took years to get those rights reverted, and when the reversion came, it was just in time to miss a window of opportunity to get the books into Audible. Curses! Rotten luck!

Or… maybe not. Eventually, my failure to land The Chaos Chronicles at Audible (with a narrator chosen by them), led me to approach a narrator whose work I loved and admired””Stefan Rudnicki, a Grammy and Hugo-winning artist, whose natural voice is somewhere down in the frequency range of James Earl Jones’, and just as captivating.

Stefan liked the book I pitched to him, Neptune Crossing, and he secured a deal to have it recorded by him and published through Blackstone Audio. He did a great job, and Blackstone got it out in great shape, and all was grand. Except… it didn’t sell. Not very well, anyway. It’s a terrific audiobook (in my opinion), but it was the first and only book in the  series. Who wants to buy the first book and find that there are no more? Approximately nobody, apparently.

Blackstone, discouraged by the sales, didn’t want to fund the rest of the series. I was on my own if I wanted the books that I considered some of my best work turned into audiobooks. Stefan was eager and willing. Stefan is also a top-tier narrator who works with a top-flight director and top-notch engineers. I could pay Stefan out of my own pocket, and the rights would be mine forever. My books tend to be long. The cost for finished recordings clocked out at around $4000-6000, per book. Eeek. It seemed impossible.

Cover of THE CRUCIBLE OF TIME.However, fortune seems to favor the foolish, because some unexpected funds came to me that made it possible to pay for books 2-4 in the series. And around the time those were finished, some different unexpected funds came in that enabled me to contract for Books 5-6, my recently published The Reefs of Time and Crucible of Time. I had spent eleven years writing these books, and after a career of working with traditional publishing, found myself without a publisher””and put them out myself, as my first self-published originals. They meant a lot to me. And so I made the choice””not an easy choice, mind you””to take some money that I might have used for other purposes, and invested it in having my books recorded.

That point bears repeating: the money was an investment in the future. An investment for my readers to have new ways to discover my story, and an investment in future earnings, even if the time to recoup my costs is measured in years.

Great, I can hear you thinking. How does this help me? Well, you might not have the particular good fortune of money coming just when you need it. But there are other ways to fund these projects. You might crowd-source the expense. You might find a narrator who’s newer and charges less, or is willing to record for a share of the royalties. The two major audiobook self-publishing platforms both offer ways to do this. There are avenues.

And that brings us to the second big question: Even if you get your audiobook recorded, how do you get it before an audience? You may already know that ACX.com and FindawayVoices.com are the two big players. But which do you want to work with, and why?

How about both?

I started out by leaning toward Findaway, mainly because they distribute to more than 40 stores, including Apple, Audible, Amazon, Google, Kobo, Nook, Overdrive (library sales!), and many more. ACX distributes to just Audible, Amazon, and Apple. Add to that Findaway’s 80% of net royalty rate, versus ACX’s 40% (if you go exclusive), and it seems like a no-brainer.

But maybe not. If you distribute through Findaway to ACX (which is how they distribute to Audible and Amazon), you only get 80% of the reduced nonexclusive royalty of 25% from ACX. For many people, Audible, Amazon, and Apple are where most of the sales come from, so that might not seem like such a good deal.

Personally, I lean strongly toward wider distribution, both for philosophical reasons and practicality. (I don’t want Amazon to control everything, and I don’t want to put all my eggs in one basket.)  So I went with Findaway for maximum distribution.

Uploading to Findaway is a pretty straightforward, if finicky, procedure. You learn right away if a chapter file flunks some fiddling technical specification. So you know when you’ve nailed it, and your book starts showing up pretty quickly, at least in stores like Apple, Nook, and the other big outlets.

But all was not rosy with the Audible/ACX distribution. The “ingesting” process is slowwww. Where things started going wrong was when it turned out that ACX has more exacting standards””not in quality, but in finicky attributes such as the exact amount of silence (room tone) at the beginning of a chapter, or the precise length of a sample. Two or three months can go by before you learn that your book failed acceptance at Audible. That’s a long time when you’re trying to rev up interest in a new book.

I finally came around to this: Submit your book to both places. At ACX, choose nonexclusive distribution. At Findaway, exclude Audible and Amazon from your distribution. It’s more work, but you get the widest possible distribution, you’ll be up at Audible much faster, and the royalty rate is better. You’ll also get a better reading of where your books are selling.

Support at ACX, in my experience, has generally been quite good. At Findaway it has ranged from meh to excellent.

Since last fall, I’ve released three books in audiobook format: Strange Attractors, The Infinite Sea, and Sunborn. Books 5-6, The Reefs of Time and Crucible of Time, are being prepared for fall 2020 release.

Has it brought me riches of sapphire and gold? What do you think? (The correct answer is no.) It’s a marathon, not a sprint. I don’t know when I’ll break even, so in that respect as in many others, this is a labor of love. But it’s also a way to more richly present my stories to the widest possible audience. A way for folks in their cars, or at the gym, or walking their dogs to discover my work. It’s an investment in every conceivable meaning of the word. So, yes””a labor of love. But one that I hope will pay dividends for a long time down the galactic road.


Author photo of Jeffrey A Carver.JEFFREY A. CARVER has been writing character-driven hard science fiction/space opera since the 1970s and is still hard at it. His novel Eternity’s End was a finalist for the Nebula Award, and his Star Rigger novels and ongoing series The Chaos Chronicles have gained a wide and appreciative audience. Battlestar Galactica fans will enjoy his official novelization of the 2003 BSG Miniseries. Last year he published an epic two-volume novel, The Reefs of Time and Crucible of Time, which are widely available in ebook and print, and will be out in audiobook in the fall of 2020.

You can read about his books at https://www.starrigger.net, where you can also subscribe to his blog and his occasional newsletter. Or you can find him on Facebook at https://www.facebook.com/jeffrey.a.carver.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

This was a guest blog post.
Interested in blogging here?

Assembling an itinerary for a blog tour? Promoting a book, game, or other creative effort that’s related to fantasy, horror, or science fiction and want to write a guest post for me?

Alas, I cannot pay, but if that does not dissuade you, here’s the guidelines.

Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

I prefer essays fall into one of the following areas but I’m open to interesting pitches:

  • Interesting and not much explored areas of writing
  • Writers or other individuals you have been inspired by
  • Your favorite kitchen and a recipe to cook in it
  • A recipe or description of a meal from your upcoming book
  • Women, PoC, LGBT, or otherwise disadvantaged creators in the history of speculative fiction, ranging from very early figures such as Margaret Cavendish and Mary Wollstonecraft up to the present day.
  • Women, PoC, LGBT, or other wise disadvantaged creators in the history of gaming, ranging from very early times up to the present day.
  • F&SF volunteer efforts you work with

Length is 500 words on up, but if you’ve got something stretching beyond 1500 words, you might consider splitting it up into a series.

When submitting the approved piece, please paste the text of the piece into the email. Please include 1-3 images, including a headshot or other representation of you, that can be used with the piece and a 100-150 word bio that includes a pointer to your website and social media presences. (You’re welcome to include other related links.)

Or, if video is more your thing, let me know if you’d like to do a 10-15 minute videochat for my YouTube channel. I’m happy to handle filming and adding subtitles, so if you want a video without that hassle, this is a reasonable way to get one created. ???? Send 2-3 possible topics along with information about what you’re promoting and its timeline.

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Guest Post from John Johnston III: Fictional Characters

rene magritte
Leaving the character as an essentially blank canvas to be filled in later by what the character does is far more effective than actually going into detail about them.
It’s an aphorism that great fiction requires a great plot, but it also requires great characters. But what are great characters, and how do you create them?

To begin with, great characters must seem real: not superheroes, not perfect, not omnipotent and certainly not omniscient. Sometimes they make a wrong decision. Sometimes they’re afraid or even petty. Sometimes they do stupid things. My own favorite character has a very serious problem with authority. Good characters, like real people, have flaws, and may even have serious or crippling ones. If your characters do have such flaws they will have an appeal to your reader that no heroic cardboard paladin could ever match. Readers have even been known to fall in love with tragically flawed characters.

Great characters have their own complex motivations. Even in fantasy tales of good versus evil, every significant character needs to have their own motivation for what they are doing. Whether it is love, duty, hate, revenge, lust, greed or atonement, the reader needs to know just what it is that motivates the character to do what they are doing. Whether told by backstory or brought out via conversation, each significant character’s motivation should be exposed in order to make them more interesting to the reader, and to get the reader more involved in the plot through the characters. Along with having their own motivation, every significant character should be in pursuit of something – victory, success, escape, money, fame, freedom or even just their next meal – and the reader should know what it is.

Great characters are not described in detail. Certainly the character’s general appearance and nature should be presented; but the details of the character should be spelled out by the character itself in the character’s motivations, actions and dialogue. Leaving the character as an essentially blank canvas to be filled in later by what the character does is far more effective than actually going into detail about them. Additionally, any details deliberately left out by the writer will be automatically filled in by the imagination of the reader, thus making for a more personal and more enjoyable reading experience. A writer can even use the sudden exposure of a previously-undisclosed facet of a character as an effective plot device.

Now that as an author you have created some great, human, flawed, motivated characters, what do you do with them? You ruin their lives. You do that by menacing or hurting them or someone (or something) they love, by putting them in harm’s way, by tormenting them, by making them suffer. Why? So the reader can see who they really are. As Dwight Moody famously said, “Character is what you are in the dark,” and when things are darkest for your characters is when the reader learns the most about them. Failure also helps with character development: how someone deals with failure is far more telling about them than how they deal with success ever is, both in fiction and in real life.

And, last but not least, have at least one character for everyone to sympathize with. By this I don’t necessarily mean to try to present one character in a way that is sympathetic to everyone; what I mean here is that given the totality of human nature, try to have enough variation in the characters that at least one of will be able to appeal to a reader no matter what the reader’s nature, worldview, philosophy, politics, or sexuality are. Yes, this is an argument for diversity in characters, but it’s not a political argument: there are readers out there of all types, and as a writer who wants to succeed you want your fiction to appeal to all of them, or as least as many as you possibly can.

Great characters make great fiction, so be sure to make great characters.

Bio: John Johnston III is a scientist, a fiction and non-fiction writer, a board vice chairman, a university faculty member, a member of Science Fiction and Fantasy Writers of America (as well as the chair of its Grievance Committee and a recipient of its highest honor), a lifelong baseball fan, a patriot, and a political independent. He thinks that personal websites are even more vain than requested bios and refuses to have one.

Want to write your own guest post? Here’s the guidelines.
#sfwapro

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

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Guest Post: R J Theodore Gives Away an Old Family Secret

Everybody’s tried to make a meal they mess up. A pile of perfectly good ingredients that just won’t come together into something palatable despite our best efforts. And when time and money and supplies are tight, sometimes tossing out the pot and starting over is not an option.

In each act of my new spacepunk steam opera novel, FLOTSAM, the four-person airship crew sits down to a meal. They come together to eat, to debate, and to problem solve. Their thoughts in these scenes are filled with worry over finding work, getting paid, keeping the ship in good repair, and staying out of trouble long enough to spend any money left after that.

Each meal is a backdrop to what’s going on in the story at that moment: an easy, familiar meal to celebrate getting away from a confrontation in one piece; a load of their favorite takeout as distraction from unpleasant news; and, finally, a dinner that goes horribly wrong before coming together in the end.

FLOTSAM‘s Captain Talis is as reckless in the galley as she is in life. When the crew members normally in charge of cooking are otherwise engaged in higher priority duties, Talis volunteers herself to fix them something to eat. She fumbles her way through dinner preparation until the engineer discovers her at work on an over-salted, unpalatable meal and firmly ejects her from the galley. When the captain later tastes the food she’s amazed that it has transformed into a rich, balanced, and flavorful chowder.

Even in secondary world fiction there is research to be done. During one revision pass of FLOTSAM, I double-checked a piece of cooking advice I picked up somewhere: that you can add a starchy vegetable to the pot to draw in excess salt. This proved to not be the case, as an oversalted meal needs not one starchy vegetable or even a pile of starchy vegetables, but rather an increase in every other flavor and ingredient in the meal to balance itself out. There are no magic bullets or miracle treatments.

The disastrous meal was a critical component of the final act. The situation that limited their menu options, the botched attempt to make something of it, and the meal’s subsequent salvation were deliberately crafted and I was reluctant to fudge the details.

I turned to my friend, a classically trained chef and cookbook writer, in the hopes they could give my scene a pass of plausibility as I described it. When I was told that there’s no easy fix, I felt lost. Frustrated. This big important scene became implausible and people would stop reading, throwing the book across the room because I stretched credulity well past its breaking point.

My friend reminded me, “It’s Science Fiction and a different planet; who’s to say they don’t have a fix?”

It is a different planet. It is a different reality. I’ve knocked it down and built it up so many times over and over in different ways, there wasn’t any reason why the rules of cooking couldn’t also be knocked down and rebuilt.

I rolled up my sleeves, thought about the oversalted dinner and the rules of the world and the characters who abided by them, and finished the scene with only minimal adjustments.

In FLOTSAM‘s final draft, the ship’s engineer brandishes a jar of something she calls “an old family secret” and chases the captain from the galley. The draft saved the amusing interactions between characters along with the parallel between the meal and the situation aboard the airship. And along with the dinner’s saltiness went my own self-conscious over-explanation. My characters gathered in the next scene over a hearty meal and hoped, despite everything they’d been through, things just might turn out okay.

And now that dish might be my favorite meal in the novel.

About the Author
R J THEODORE (website) is hellbent on keeping herself busy. Seriously folks, if she has two spare minutes to rub together at the end of the day, she invents a new project with which to occupy them.

She lives in New England with her family, enjoys design, illustration, podcasting, binging on many forms of visual and written media, napping with her cats, and cooking. She is passionate about art and coffee. Follow her on Twitter @bittybittyzap.

Book One of the Peridot Shift series (Parvus Press), FLOTSAM is Theodore’s debut science fiction novel, available March 27, 2018 in print, digital, and audio.

Are you a fantasy and science fiction creative looking for a place to promote a new effort? Here’s my guidelines for guest posts.

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

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