Exploring Near + Far's Interior Art: Row 5

Writers get told they must blog, but not a lot of advice about it. I’ve talked about this more than once, most notably in Do Writers Need to Blog? No. and How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It. But another thing to consider beyond the content you’re producing is whether or not your readers are finding it.

If you have a blog, take a moment and type your name into a search engine. If your blog doesn’t appear on the first page of results, you have a problem. The further down the page it is, the harder it is for a reader to find it. Type ‘Cat Rambo’ in and you should see this blog on the top of the list, along with other links that go to me rather than that taxi driver with a cat named Rambo who drives around with his cat in the backseat or the Cat Rambo featured in an article about underwater pumpkin carving.

So — if you’re not on that first page –how do you remedy that? Here’s five ways to make your blog more effective by making it more discoverable when people come looking for you.

Check your front page. Does it include the name you write under? Not just your first name, not a cute pseudonym. And not contained in an image rather than text. If not, please add it.

Make titles meaningful. A title should give a reader a reason to read, often to answer a question that the title has raised. For example: what are the five quick ways I could make my blog more discoverable? rather than “Check this out” or “Here’s something startling.”

Use images. Visual content makes a post more engaging and it provides something when people are sharing it on social media. Visual content gets shared more often than text-only. And a post lacking an image may not be pinnable on Pinterest, which is a valid social media site for authors.

Look at your site on your phone. Google Analytics tells me over half my traffic is readers using their phone to read it; it would be foolish for me not to make it as readable as possible for them. What’s not appearing? What looks weird? Menus that look great on a computer screen and are easy to select and click with a mouse are often much more difficult to navigate on a phone’s smaller touch screen.

Use what’s available. Tags and categories are both tools that search engines incorporate when creating rankings and they make things more discoverable for your readers. The Related Posts plug-in that I use on this blog depends on tags in order to find and display similar content that may intrigue readers of a particular post.

Bonus tip: Link to other posts. Internal links can help your reader find relevant content without leading them away from your site, and they also favorably influence search engines. You might even create pages that consolidate information, like this page of Resources for F&SF Writers. Look at this page — I can count five different ways I’ve done this. Can you find them all?

An Instructive Listing of the Notable Markets of Tabat, being Pamphlet #4 of the first series of “A Visitor’s Guide to Tabat,” Spinner Press, author unknown.

The Rain Market: To the north and east of Tabat lie the great marshes, half salt water, half fresh water. While the struggle to drain them and transform them into cropland presses on each year. The vast marshlands, a mix of salt and fresh water, seem unthreatened. The grasses that grow here are colored, like most of the marsh’s vegetation, by the purplish and green clays and minerals that underlie the marsh. Their pliant grasses colored lavender to dark purple and shades of olive, grow in abundance and are harvested for the purpose of making the tight-woven rain-gear that fills the Tabatian square known as the Rain Market.

Open come rain or sunshine, the Market sells, beyond its hats and shell-shaped overcoats of woven grass, baskets and other containers in whatever size or shape you might need. Bring the object there and they will weave a basket to hold it, from spiky pine-fruit to a glove shaped case from a wooden prosthetic hand of the sort the 12th Duke wore. Clatter chimes, lengths of hollow reed string on cording and meant to be hung from windowsills or bank tills to scare away sea-ghosts are sold here exclusively in this market in the shadow of the Slumpers.

Also near the Slumpers are the shops that sell its wares: tiles and china and porcelain goods. At the very edge of Rose Way is the complex of shops devoted to brownie wares: miniature dishes many use to coax brownies into their houses as well as other wares designed for smaller Beasts and animals.

Spice and Fish Square, only a block away from the main dock, supplies goods just unloaded from fishing and merchant ships,. The freshest sea fare can be found here and many vendors are prepared to cook your dinner on the spot. The air smells of brine and rot and smoke, and the nearby alleys are scattered with fragments of scales like silver spangles underfoot.

The Stable Markets are housed in what were once the city stables, since relocated to the northern edge of Tabat. Sitting on the fourth terrace, the building is filled with swarms of tiny shops selling this, that, and the other thing. Some stalls have existed here for generations while others are new traders, come with merchandise they want to dispose of quickly, if sometimes not cheaply.

The Midnight Market, located on the lowest terrace within sound of the sea, operates only from dusk to dawn, in the spaces that will be occupied by traders, merchants, and sailors during the day’s daylight hours. Anything and everything can be purchased here, and many of the vendors, as in the Stable Markets, are Beasts acting as representatives for Human masters.

***
Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

• Hearts of Tabat on Amazon
• Hearts of Tabat on Baen Books
• Hearts of Tabat on B&N
• Hearts of Tabat on Kobo
• Hearts of Tabat on Powell’s
• Hearts of Tabat on Smashwords

#sfwapro