Remember to include a picture with your blog posts, preferably an entertaining or otherwise memorable one. For one thing, posts can't be pinned on Pinterest unless there is an image.Those of us living a solitary writing life can sometimes get a little too addicted to Google Analytics. It’s a validation to us if people are reading our blog — and comments are like gold. I freely admit I poke at mine from time to time, trying to figure out what drives numbers up. So here’s five things I’ve noticed that do:
Repeat yourself a little. It’s okay to tweet about the same blog post more than once, but space it out so you know you’re reaching a different group. Not only do I repeat announcements of blog posts, I sometimes go back and remind people about old posts that were particularly noteworthy, like my Pink Hair Manifesto or Three Strategies for Snaring the Senses. Similarly on Sundays, lately I’ve been posting a recap of that week’s activity.
Post or tweet outside your time zone. Apps like Buffer or Hootsuite allow you to queue up posts in advance. I have mine set up to tweet several times during the night because I know that’s a different group accessing my Twitter stream than the ones showing up when I first get online in the morning.
Be responsive. Remember that social media’s a conversation, not a soapbox. “But Cat,” you’re saying, “what about the point just above, where you told me to use some canned tweets?” You don’t always have to respond immediately. But do at some point.
Think hard about titles. Some titles are attention grabbers. Intrigue your reader or tell them why they need to read your piece. For example, one of my most popular posts, which still gets a lot of hits, is Popping Pimples on Paragraphs.
Be consistent. I’ve started using the scheduling function on WordPress to make sure something goes up every day, and if I feel the urge to blog, well then, cool beans, it’s a two (maybe even three) post day, and that’s fine too. A consistent post schedule gives people a reason to visit your blog on a consistent basis.
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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
~K. Richardson
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Falling
When I first began to fall through the floor, I wasn’t sure what was happening. The kitchen seemed oddly distorted. The stripes of the wallpaper slanted a little to the left; the orange light of sunset lay over them like a flare of panic. My parents noticed nothing.
My mother was eating a fish sandwich, the McDonald’s wrapper neatly folded in front of her as she dabbed on mayonnaise. My father scraped the pickles and onions off his hamburger with his forefinger, which was streaked with the thick red of ketchup. Only my brother saw and looked at me as the chair’s back legs pierced the linoleum beneath my swinging feet and I tilted back with agonizing slowness.
I didn’t want to say anything at first. We usually didn’t talk much at the dinner table. Most of the time we didn’t eat at the table at all. My father brought home paper bags of food and set them on the counter so we could each take our share and vanish. Sometimes I sat on the grille of the heating vent. Warm air blew around my body. My brother crouched near me, both of us reading.
My father would take a glass of wine and his food and sit in front of the television. We could hear him twisting the dial back and forth to avoid the commercials. My mother sat in the living room near us, reading one of the romances which she devoured like french fries. We read science fiction and fantasy.
“Catherine’s falling,” my brother said.
My mother looked up. The chair angled more abruptly and I was on the floor. The chair was sprawled in front of me. Its back legs had nearly disappeared. I could see the ragged edges of the holes, like mouths forced open by stiff wooden rods.
My mother picked me up. I was crying now. My father pushed his chair back and looked at the floor. He continued to chew.
“That linoleum’s rotten,” he said. “I’ll have to fix it some time this weekend.”
Perhaps that makes him sound like a handyman, a fixer, someone who put things together. He wasn’t. Our house was broken hinges, stuck doors, worn carpets. Rather than take out a broken basement window, he piled dirt on the outside. To insulate it, he said. It made the basement a little darker, but that added to the mystery.
I liked to play there. Behind the furnace, there was a little space like a room. It smelled of house dust, dry air, and whiskey. I found a marble in a corner, amber colored glass. It was scratched in places where it had rolled across the cement floor. It would have been beautiful when it was new. When you held it up to your eye and looked through, everything was different, everything curved and bled together.
I took a half burned white candle from our dining room table down there. It was this which led to the basement being declared off-limits. My mother found the candle and thought I had been lighting it.
I liked having the candle there, in case there was a disaster, a tornado, an explosion, a nuclear bomb. Sometimes it was frightening in the basement. There were holes in the walls that led out in little tunnels and you couldn’t be sure something wasn’t watching you when your back was turned. I stuck the candle in a bottle. There were a lot of bottles down there, piled behind the furnace.
I could see the holes in the ceiling, between two smoke black beams, where the chair legs had gone through. The light from the kitchen came into the basement.
A month went by before the holes were repaired. We avoided the dent in the floor with its two accusing circles. Sometimes I imagined I felt the floor soften beneath my feet elsewhere in the kitchen and quickly stepped sideways. My brother and I watched each other when we were in the same room, as though afraid one might disappear and leave the other here alone.
Finally my father called a man in a blue hat, who came and tapped mysteriously in the basement. My brother and I sat up above, crosslegged on the floor, and watched the linoleum smooth itself out as he replaced the boards. The holes remained.
In the other room, my father watched a golf tournament. We could hear his breathing and sharp grunts whenever a putt rolled smoothly across the grass, heading into the hole like a ball with a purpose. When the man came up, my father offered him a beer and had my mother write out a check.
We went out to Happytime Pizza that night. The restaurant was clean; there were no holes in the floor. The windows were diamonds of colored glass, lead running like angry veins between them. The sunlight came through them and painted my father’s face with red and dark blue.
I reached my hand into a patch of green lying on the table’s surface and then took it out. No one was watching me. My mother and father held the menu between them. There was a wet ring on the wood of the table from my father’s beer glass. I put my hand into the color again and moved it back and forth, letting the light paint my hand as though smoothing it with color.
My brother kicked me gently under the table and moved his hand into the green too. We held our hands on either side of it, letting the very edge of the color bleed onto our hands, not daring to move in.
(originally appeared in The Cream City Review, selected by guest editor Frances Sherwood)
Goodreads is the largest reader community site in the world, with over thirteen million members. Goodreads was recently acquired by Amazon, creating worries that the site would change, but Amazon has said they do not intend to make changes. Users can track their reading, find or make book recommendations, and discuss what they’re reading. Goodreads lists self-published books as well as those from professional presses.
Goodreads reaches outside its own site, supplying reviews to Powell’s Books, USA Today, the Los Angeles Public Library, the Columbus Metropolitan Library, and Kobo, among others. It supplies lists of books to the popular website Listopia, such as “Best Books of 2012.”
Beyond that, however, Goodreads offers authors tools that they can use to promote books. Using Goodreads, you can create giveaways, post excerpts, and help Goodreads readers discover your books.
When someone joins Goodreads, they create a profile that shows their reading side. Your profile includes optional information such as a photo, location, date of birth, website, reading interests, and a brief bio. Fill it out but be aware that after you’ve added an author profile, the second profile will be what most people see, rather than this one.
Goodreads allows you to maintain lists of what you’ve read, what’s on your to-read list, and what you’re currently reading. Each of these is referred to as a shelf.
You also have a newsfeed, which is displayed on your Goodreads home page, and shows recent news from friends and authors you are following as a fan. You can see what Goodreads events they are attending, whose reviews they are following, when they rate, add, or review a book, and so forth.
As a writer, you can expand your basic profile by adding an author profile and joining the over sixty thousand authors participating in the Goodreads author program. How do you add an author profile? It’s simple. Find one of your books on Goodreads and look for the “Is this you?” link at the bottom. Click on that to claim the book. It will take a few days for Goodreads to confirm you are the author, but they will mail you when your profile has been updated.
Now that you’re a Goodreads author, you’ve got access to a dashboard of new and interesting tools. On the home page, click on “Visit your dashboard,” which should appear near the top on the righthand side. The page that opens up should have Author Dashboard up in the top righthand side under the Goodreads toolbar. You’ll see it displays stats like number of works, which is the number of works attributed to you, and the number of fans and friends.
That section may seem a little mystifying. What’s the difference between “added by unique users,” “fans,” and “friends”? When you are looking at someone’s profile, you can opt to become a fan or add them as a friend. (If they’re not a Goodreads author, the option to add them as a friend will not appear. Goodreads automatically creates pages for authors.) If you are friends with someone, both people have to have approved the relationship, and each will have their reviews and comments displayed in the other’s newsfeed. If you are a fan of someone, their reviews, comments and blog posts will appear in your newsfeed, but they will not see yours. Added by unique users does not affect your newsfeed at all but is the number of people who have added one or more of your works to one of their shelves.
You’ll see all of your works listed in the “My Books” section under your statistics, along with statistics for each, including the number of ratings, the average rating, the number of Goodreads reviews, how many people have it on their to-read shelf, and how many people have it on their currently-reading shelf. You can drill down on each listing: while I don’t believe you can currently add ebooks, you can edit the book’s information and see Goodreads statistics for how many people have added, rated, reviewed, or included that title on their “to-read” list.
Beneath that is your blog. I am still looking for an easy way to push a WordPress blog post to one’s Goodreads blog, but so far I haven’t found one. There are plenty of Goodreads related WordPress plugins (http://wordpress.org/extend/plugins/tags/goodreads) but the majority of them allow you to display data from Goodreads on your site, such as a list of what you’re currently reading. Generally I mirror a few, but not all of my blog posts, here, because it’s a pain in the butt.
One of the most useful Goodreads Author Tools is their Giveaway system. Go to their giveaway page and you’ll see a wide variety of giveaways, which you can sort by which are ending soon, which are most requested, which are from popular authors, and what’s been recently listed. Goodreads makes it very easy to enter giveaways and allow requesters to add the book to their to-read shelf/. You can set the dates for the giveaway, as well as what countries it’s available in, if you don’t want the cost of shipping something overseas. It does not cost anything to list a giveaway, but be prepared to follow through. You cannot give away e-books as a giveaway, so you will have to bear the cost of shipping.
This is handy because Goodreads promotes the giveaways for you. Over 40,000 users sign up for giveaways on a daily basis, according to Goodreads, which means that mentions of your giveaway are appearing in the newsfeeds of their friends, as well as being accessible from the main giveaway page.
For the best experience, I suggest going through GoodRead’s Author Tutorial, as well as the abundance of other documentation they’ve provided. You’ll want to investigate groups as well as how to run an author Q&A. You can create trivia questions that drive interest in your book or publicize book signings and other promotional events. You may want to add some of its widgets to your blog or website or even pay to use its Self-Serve Advertising platform.
Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.
